A digipak is a type of packaging for CDs and DVDs made of plastic and cardboard. It contains the disc inside the plastic compartment and is commonly used to promote artists and increase their popularity. The inside typically includes lyrics, images of the artist, and personal messages, while the back lists the songs and barcode. The artwork depends on the artist's genre and tastes, with major label bands emphasizing images of members and independent artists using more conceptual images. Digipaks allow artists freedom of expression, help represent their genre, emphasize their brand to increase popularity, and explore their musical journey. Overall they are a creative way to grab attention.