A digipak is a type of packaging for albums, singles, or DVDs that became popular in the early 2000s. It consists of a book-style paperboard case with one or more plastic trays inside to hold a CD or DVD. Digipaks provide more visual appeal than standard cases but are more expensive to produce. While they don't crack like regular cases, the plastic trays can break over time and cause the disc to fall out. Digipaks are also more environmentally friendly than jewel cases due to using recycled paper materials.
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2. A digipak is a limited edition packaging for
an album/single/DVD release. It typically
consists of a book style paperboard, with
one or more plastic trays capable of holding
CD or DVD attached to the inside. Digipakstyle cases grew in popularity among
record labels and recording artists in the
early 2000s.
Digipak
3.
They look a lot better than normal cases
more visual for the human eye.
They are more expensive than normal cases
and you only really getting a little bit more of
a case
Digipaks don’t crack but they do rip with
more use of them.
When teeth tray breaks in the digipak the
CD/DVD falls out of the bottom.
They are more environmentally friendly
because they are made out of recycled paper.
Pros and Cons
4.
This is a good example of a digipak
because the up on Rihanna’s face is used
as the main selling point of the CD. The
record company use bright colours and
the iconography of her face to remind the
audience of the what to expect out of the
CD. This is important because they must
consider a coherent marketing strategy
and sell Rihanna as a brand which is
easily recognisable
Example of a digipak
