GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Design and structure non fictional cinematic narratives based on storytelling principles.
We tell thoughts-kindling and compelling visual stories by collaborating with storytellers who want to connect the dots between life events, to be inspired and motivate others to take actions on issues that matters.
Successfully delivering your message on a global scale
requires much more than mere translation. To ensure
your message resonates with your target audience -
while staying true to your brand - you need to look well
past changing the words of your campaign into different
languages. You need to re-create, or ‘transcreate,’ the
campaign’s creative content to reflect the nuances and
subtleties of the language and culture of your target
audience.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Design and structure non fictional cinematic narratives based on storytelling principles.
We tell thoughts-kindling and compelling visual stories by collaborating with storytellers who want to connect the dots between life events, to be inspired and motivate others to take actions on issues that matters.
Successfully delivering your message on a global scale
requires much more than mere translation. To ensure
your message resonates with your target audience -
while staying true to your brand - you need to look well
past changing the words of your campaign into different
languages. You need to re-create, or ‘transcreate,’ the
campaign’s creative content to reflect the nuances and
subtleties of the language and culture of your target
audience.
Tech4Good, Tech4All, and Digital Inclusion3Play Media
In this webinar, Debra Ruh, CEO of Ruh Global Impact and advocate for accessibility, will explore how emerging technologies like AI, wearables, robotics, and others, can support people with disabilities if they are made accessible and the repercussion for all if these programs and campaigns are not accessible.
Pioneering an ethical digital world with Gofore “Be the culture you want to b...TechMeetups
If you want to have a workplace where you love Mondays, have transparency to all company activities and are treated
equally – Gofore might be for you.
Check Gofore open job opportunities:
Join the Crew
Lauri Paalama
Talent & Employer Branding
+49 157 5962 8677
lauri.paalama@gofore.com
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
We are a forward thinking company, founded on the 4th of December 2008, with the mission of inspiring leaders and organizations for the future. We explore, analyze and organize trends and knowledge for leaders – by studying and understanding context, challenges, opportunities, corporations’ goals, business strategies, leaders’ minds and human behaviors – and then create and produce inspiring contents, events and media projects to ignite change and new ways towards better and greater individual and collective growth.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
This book and author discussion is the fourth for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to the book.
Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.
-Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements
-Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Tech4Good, Tech4All, and Digital Inclusion3Play Media
In this webinar, Debra Ruh, CEO of Ruh Global Impact and advocate for accessibility, will explore how emerging technologies like AI, wearables, robotics, and others, can support people with disabilities if they are made accessible and the repercussion for all if these programs and campaigns are not accessible.
Pioneering an ethical digital world with Gofore “Be the culture you want to b...TechMeetups
If you want to have a workplace where you love Mondays, have transparency to all company activities and are treated
equally – Gofore might be for you.
Check Gofore open job opportunities:
Join the Crew
Lauri Paalama
Talent & Employer Branding
+49 157 5962 8677
lauri.paalama@gofore.com
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
We are a forward thinking company, founded on the 4th of December 2008, with the mission of inspiring leaders and organizations for the future. We explore, analyze and organize trends and knowledge for leaders – by studying and understanding context, challenges, opportunities, corporations’ goals, business strategies, leaders’ minds and human behaviors – and then create and produce inspiring contents, events and media projects to ignite change and new ways towards better and greater individual and collective growth.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
This book and author discussion is the fourth for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to the book.
Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.
-Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements
-Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. V ALUE P ROPOSITION
A unique proposition of being simultaneously
Globally Read
& Watched.
We attract global audiences
that consume our content at scale.
Internationally
Sourced.
We tread paths across the globe,
telling stories from where they’re happening.
Universally
Relatable.
We always speak from and to
a global youth mindset.
4. We are read, watched and
shared around the world, daily,
hundreds of millions of times;
we reach over 300million
peopleamonth,globally!
Globalcontent
forglobalaudiences
5.
6. Stories:Visualstorytellingasourlocal-newsstrategy
CURATED AT A GLOBAL…
Allowing an always on stream of
globally relevant content…
…AND LOCAL LEVEL
…mixed with hyper relevant, timely,
local storytellingvice
In a business that’s
GOINGGLOBAL
Stories are
the future
of local
storytelling
Stories allow us to maintain a frictionless dialogue at scale with
audiences on the ground. We can keep our core value proposition
7. S TORIE S STRATEGY
Our Primary Growth Opportunity
Reaching Our
Existing Audience
At Scale
Reaching New
Audiences
Developing New
On-Screen Talent
Experimenting
With Innovative
Formats
Social Branded
Content