Carlsberg wanted to launch their cider brand Somersby in Switzerland, a complex market with its own cider heritage. Catalyx helped by gathering insights from 500 of Carlsberg's target consumers. Insights included that Swiss consumers want to stand out but also fit in, and that finger foods are important at festivals when normal rules don't apply. Catalyx then engaged these consumers to generate ideas and promote the brand before launch. This increased awareness and engagement beyond expectations, allowing the launch date to be moved up by a month.