Plista retargeting oziroma ponovno ciljanje je učinkovit način za dosego uporabnikov, ki so že obiskali vaše spletno mesto, pa niso opravili želene konverzije.
Uspešni primeri digitalnega trženja v turizmuGet Interactive
Izkušnja turista s turistično destinacijo se danes začne že mnogo prej, predenj jo le-ta obišče. Praviloma se začne v digitalnem okolju: na družbenih omrežjih, iskalnikih, spletnih mestih, mobilnih napravah...
Primeri držav Velike Britanije, Nizozemske, Hrvaške in Grčije ter drugih destinacij in hotelov nazorno kažejo, kako lahko spremenjene potrošniške navade obrnemo sebi v prid in razvijemo atraktivno turistično zgodbo, ki je konkurenčna tudi globalno. Slovenski turizem se bo pridružil skupini držav, ki uspešno vodijo digitalno transformacijo v svojih trženjskih aktivnostih, saj je v pripravi celostna inovativna digitalna kampanja, s katero bo Slovenija prvič v svoji zgodovini nastopala celovito v digitalnem okolju.
Posamezni ukrepi so povezani v celovit program: področje podpornega okolja, internacionalizacije in razvoja kompetenc. Podprli bodo predvsem digitalizacijo malih in srednje velikih podjetij v obliki nepovratnih sredstev (sofinanciranje projektov) ali brezplačnega dostopa do storitev, ki ga bo omogočal podporni ekosistem. Ministrstvo načrtuje projekt za razvoj digitalnih kompetenc na področju gradbeništva (tehnologija BIM). Pripravljen bo akcijski načrt, oblikovana delovna skupina, izvajale se bodo aktivnosti informiranja.
S področja spodbujanja internacionalizacije že poteka javni razpis za podjetja za e-poslovanje do leta 2022. Namen razpisa je spodbujanje elektronskega poslovanja podjetij (e-izmenjava med podjetji, spletne strani, spletna trgovina itd.) Preverjajo se različne možnosti, kako vključiti blockchain tehnologije.
Predstavitev podjetja MZR, dejavnosti in rešitve e-poslovanja.
Razvojni tečaji in svetovanja
Razvoj naprednih aplikacij po meri v J2EE okolju
Povezovanje/integracija heterogenih sistemov in poslovnih procesov
Implementacija spletnih trgovin (na platformi IBM WebSphere Commerce)
Napredna administracija in optimizacija podatkovnih zbirk IBM DB2 vseh verzij in na vseh operacijskih sistemih
Napredna administracija in optimizacija aplikacijskih strežnikov IBM Websphere Application Server vseh verzij in na vseh operacijskih sistemih
Izkušnje s področja e-poslovanja in spletnih trgovin
Smo eden od vodilnih ponudnikov na področju implementacije spletnih trgovin v regiji
Specializirani za srednja in velika podjetja
Specializirani za razvoj poslovnih modelov B2C („Business To Consumer“), B2B („Business To Business“) in B2S („Business To Supplier“)
Specializirani za platformo IBM WebSphere Commerce
Vodilna svetovna rešitev za e-poslovanje
Idealna rešitev za podjetja, ki delujejo v raznolikih okoljih
Dolgoročna rešitev za vse potrebe prodajnih in nabavnih kanalov
Prilagodljiva in razširljiva rešitev, ki zadovoljuje potrebe e-poslovanja
Role-based
Izjemna zanesljivost, skalabilnost in visoka razpoložljivost (24/7)
Za več informacij: info@mzr.net ali 04/530 40 60.
European programmatic trading continues its double-digit growth, increasing an impressive 76% from April 2014 to April 2015, thanks in large part to steep climbs (333%) in spending for brand formats. From 1Q14 to 1Q15, ad spend jumped 119% as advertisers dedicate bigger portions of their budget to programmatic channels.
Uspešni primeri digitalnega trženja v turizmuGet Interactive
Izkušnja turista s turistično destinacijo se danes začne že mnogo prej, predenj jo le-ta obišče. Praviloma se začne v digitalnem okolju: na družbenih omrežjih, iskalnikih, spletnih mestih, mobilnih napravah...
Primeri držav Velike Britanije, Nizozemske, Hrvaške in Grčije ter drugih destinacij in hotelov nazorno kažejo, kako lahko spremenjene potrošniške navade obrnemo sebi v prid in razvijemo atraktivno turistično zgodbo, ki je konkurenčna tudi globalno. Slovenski turizem se bo pridružil skupini držav, ki uspešno vodijo digitalno transformacijo v svojih trženjskih aktivnostih, saj je v pripravi celostna inovativna digitalna kampanja, s katero bo Slovenija prvič v svoji zgodovini nastopala celovito v digitalnem okolju.
Posamezni ukrepi so povezani v celovit program: področje podpornega okolja, internacionalizacije in razvoja kompetenc. Podprli bodo predvsem digitalizacijo malih in srednje velikih podjetij v obliki nepovratnih sredstev (sofinanciranje projektov) ali brezplačnega dostopa do storitev, ki ga bo omogočal podporni ekosistem. Ministrstvo načrtuje projekt za razvoj digitalnih kompetenc na področju gradbeništva (tehnologija BIM). Pripravljen bo akcijski načrt, oblikovana delovna skupina, izvajale se bodo aktivnosti informiranja.
S področja spodbujanja internacionalizacije že poteka javni razpis za podjetja za e-poslovanje do leta 2022. Namen razpisa je spodbujanje elektronskega poslovanja podjetij (e-izmenjava med podjetji, spletne strani, spletna trgovina itd.) Preverjajo se različne možnosti, kako vključiti blockchain tehnologije.
Predstavitev podjetja MZR, dejavnosti in rešitve e-poslovanja.
Razvojni tečaji in svetovanja
Razvoj naprednih aplikacij po meri v J2EE okolju
Povezovanje/integracija heterogenih sistemov in poslovnih procesov
Implementacija spletnih trgovin (na platformi IBM WebSphere Commerce)
Napredna administracija in optimizacija podatkovnih zbirk IBM DB2 vseh verzij in na vseh operacijskih sistemih
Napredna administracija in optimizacija aplikacijskih strežnikov IBM Websphere Application Server vseh verzij in na vseh operacijskih sistemih
Izkušnje s področja e-poslovanja in spletnih trgovin
Smo eden od vodilnih ponudnikov na področju implementacije spletnih trgovin v regiji
Specializirani za srednja in velika podjetja
Specializirani za razvoj poslovnih modelov B2C („Business To Consumer“), B2B („Business To Business“) in B2S („Business To Supplier“)
Specializirani za platformo IBM WebSphere Commerce
Vodilna svetovna rešitev za e-poslovanje
Idealna rešitev za podjetja, ki delujejo v raznolikih okoljih
Dolgoročna rešitev za vse potrebe prodajnih in nabavnih kanalov
Prilagodljiva in razširljiva rešitev, ki zadovoljuje potrebe e-poslovanja
Role-based
Izjemna zanesljivost, skalabilnost in visoka razpoložljivost (24/7)
Za več informacij: info@mzr.net ali 04/530 40 60.
European programmatic trading continues its double-digit growth, increasing an impressive 76% from April 2014 to April 2015, thanks in large part to steep climbs (333%) in spending for brand formats. From 1Q14 to 1Q15, ad spend jumped 119% as advertisers dedicate bigger portions of their budget to programmatic channels.
Get Interactive team is a dynamic team of digital experts, focusing primarily on achieving business and communication-relevant results in the field of digital advertising and marketing. Our data-driven approach, a broader understanding of a complex digital environment and the overall speed have helped many companies in achieving outstanding results.
Since 2008 strong regional presence with offices in Slovenia and Croatia and many partners in CEE.
This document summarizes an IAB Europe study on online advertising spend in Europe in 2014. Some key findings include:
- Total online ad spend in Europe reached €30.7 billion in 2014, a 11.6% increase over 2013, driven by double-digit growth in display, video, and mobile advertising.
- The top three markets, UK, Germany, and France, accounted for over half of total online ad spend in Europe. All European markets saw positive online ad growth in 2014.
- Display remained the largest format but grew more slowly than video, which increased by over 25% across most countries. Mobile consolidated as a key driver of display advertising, responsible for about half of its growth.
-
BrandAlley saw increased budget efficiency and campaign performance by refining their real-time bidding retargeting strategy to focus on the minutes mobile users spent on devices. Forever 21 achieved a 20% higher click-through rate, consistent post-click conversion rates within 15% of desktop, and a 15% increase in campaign volume while maintaining return on ad spend by running programmatic mobile campaigns on Google AdX to access quality audiences.
Digital ad spend in Europe increased by 11.9% in 2013 to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively flat, according to figures released by the IAB.
Success secrets of social media tourism campaignsGet Interactive
This document summarizes best practices for social media tourism campaigns from 2013. It discusses managing complexity in social media, having experienced experts, and focusing on results and return on investment. Key successful campaigns are highlighted from Tourism Australia, Tourism Montreal, Hilton Hotels, and regions of Emilia Romagna and South Africa. Common factors in top campaigns included careful planning, investment of time and money, using the best social channels for their assets and audiences, consistency across channels, and connecting online and offline experiences in a fun and simple way aligned with their brand. A seven-step process is outlined for planning and executing a successful social media campaign.
This document summarizes the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw growth. The top 5 European markets (UK, Germany, France, Russia, and Italy) accounted for over 69% of total online ad spend. The report also examined growth trends by country and format, the rise of mobile and video advertising, and projected continued growth in online advertising driven by new devices and platforms.
Google+ je tukaj. Kaj to pomeni zame in za moj brand? Get Interactive
Od lansiranje Googlove družabne mreže G+ je minilo že več kot dva meseca. Na prvi pogled se morda zdi, da novo družabno omrežje še ni dobro zaživelo, kar tudi drži, če na primer gledamo samo slovenski trg.
Vendar pa smo lahko prepričani, da Google skrbno pripravlja nekatere dodatne funkcionalnosti, module, ki bodo gotovo povečali priljubljenost.
Konec koncev čakamo tudi še možnost brand profilov. Če vemo, da je Google dominanten na področju iskalnega marketinga, bo to za mnoge brande privlačna možnost.
The document discusses metrics for measuring the effectiveness of online advertising campaigns. It notes that while clicks are commonly measured, clicks alone do not capture the full impact on brand awareness and engagement. Effective measurement of online advertising ROI requires analyzing both quantitative metrics like clicks, impressions, and sales as well as qualitative metrics that assess community, engagement, reputation, and brand impact over time. Both branding and direct response campaigns benefit from measurement approaches that consider multiple online metrics.
Get Interactive team is a dynamic team of digital experts, focusing primarily on achieving business and communication-relevant results in the field of digital advertising and marketing. Our data-driven approach, a broader understanding of a complex digital environment and the overall speed have helped many companies in achieving outstanding results.
Since 2008 strong regional presence with offices in Slovenia and Croatia and many partners in CEE.
This document summarizes an IAB Europe study on online advertising spend in Europe in 2014. Some key findings include:
- Total online ad spend in Europe reached €30.7 billion in 2014, a 11.6% increase over 2013, driven by double-digit growth in display, video, and mobile advertising.
- The top three markets, UK, Germany, and France, accounted for over half of total online ad spend in Europe. All European markets saw positive online ad growth in 2014.
- Display remained the largest format but grew more slowly than video, which increased by over 25% across most countries. Mobile consolidated as a key driver of display advertising, responsible for about half of its growth.
-
BrandAlley saw increased budget efficiency and campaign performance by refining their real-time bidding retargeting strategy to focus on the minutes mobile users spent on devices. Forever 21 achieved a 20% higher click-through rate, consistent post-click conversion rates within 15% of desktop, and a 15% increase in campaign volume while maintaining return on ad spend by running programmatic mobile campaigns on Google AdX to access quality audiences.
Digital ad spend in Europe increased by 11.9% in 2013 to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively flat, according to figures released by the IAB.
Success secrets of social media tourism campaignsGet Interactive
This document summarizes best practices for social media tourism campaigns from 2013. It discusses managing complexity in social media, having experienced experts, and focusing on results and return on investment. Key successful campaigns are highlighted from Tourism Australia, Tourism Montreal, Hilton Hotels, and regions of Emilia Romagna and South Africa. Common factors in top campaigns included careful planning, investment of time and money, using the best social channels for their assets and audiences, consistency across channels, and connecting online and offline experiences in a fun and simple way aligned with their brand. A seven-step process is outlined for planning and executing a successful social media campaign.
This document summarizes the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw growth. The top 5 European markets (UK, Germany, France, Russia, and Italy) accounted for over 69% of total online ad spend. The report also examined growth trends by country and format, the rise of mobile and video advertising, and projected continued growth in online advertising driven by new devices and platforms.
Google+ je tukaj. Kaj to pomeni zame in za moj brand? Get Interactive
Od lansiranje Googlove družabne mreže G+ je minilo že več kot dva meseca. Na prvi pogled se morda zdi, da novo družabno omrežje še ni dobro zaživelo, kar tudi drži, če na primer gledamo samo slovenski trg.
Vendar pa smo lahko prepričani, da Google skrbno pripravlja nekatere dodatne funkcionalnosti, module, ki bodo gotovo povečali priljubljenost.
Konec koncev čakamo tudi še možnost brand profilov. Če vemo, da je Google dominanten na področju iskalnega marketinga, bo to za mnoge brande privlačna možnost.
The document discusses metrics for measuring the effectiveness of online advertising campaigns. It notes that while clicks are commonly measured, clicks alone do not capture the full impact on brand awareness and engagement. Effective measurement of online advertising ROI requires analyzing both quantitative metrics like clicks, impressions, and sales as well as qualitative metrics that assess community, engagement, reputation, and brand impact over time. Both branding and direct response campaigns benefit from measurement approaches that consider multiple online metrics.
2. Zakaj retargeting? Retargeting je učinkovit način ciljanja, ki omogoča, da dosežete osebe, ki so že kdaj prej obiskale ciljno stran (landing page), pa niso opravile ciljne konverzije (izpolnitev obrazca, oddaja povpraševanja, naročilo, nakup, itd...) Tovrstnim uporabnikom lahko prikažete prilagojena oglasna sporočila (npr. z dodanim call-to-action sporočilom), medtem ko se nahajajo na spletnih medijih, ki jih pokriva Plista mreža (dosega okoli 65% slovenskih spletnih uporabnikov) Prilagojena oglasna sporočila se prikazujejo vsem uporabnikom, ki so predhodno obiskali ciljno stran ne glede na to od kje so prišli. V povprečju retargeting omogoča do 5x višje konverzije!
3. Plista retargeting - koda Za vzpostavitev retargetinga je treba na ciljno spletno stran namestiti le posebno kodo, ki zabeleži piškotek vsakega obiskovalca. Primer: Plista kodo vstavimo na landing page (npr. www.tv.si ) <img src=" http://farm.plista.com/activity2;domainid:3892;campaignid:2849;event:11;objectid:PRODUCT_ID " alt="" style="width:0px;height:0px">
4. Plista retargeting – server Plista sistem nato preko aktiviranih piškotkov na svojem strežniku zbira in obdeluje podatke o obiskovalcih ciljne spletne strani.
5. Plista retargeting primer Primer prikaza oglasa uporabnikom, ki niso predhodno obiskali spletne strani www.tv.si Obiskovalcem, ki niso predhodno obiskali www.tv.si se prikaže oglasno sporočilo ustvarjeno za povečanje prepoznavnosti blagovne znamke.
6. Plista retargeting primer Prikaz oglasa uporabnikom, ki so predhodno obiskali www.tv.si Uporabniku, ki je predhodno že obiskal stran www.tv.si , in obišče spletno mesto znotraj Plista mreže, se prikaže prilagojeno “call to action” oglasno sporočilo.