Dmg Innovation 13 05 08

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Destination Media Group discusses innovation in out-of-home advertising, noting that true media firsts are rare and require a creative idea and strong technical delivery to create buzz along with understanding the mechanics of the advertising channel. The document also highlights several innovative out-of-home advertising projects involving electroluminescence, sequential lighting, interactive projections controlled by mobile phones, and dynamic mobile projections.

Technology Business

Destination Media Group Innovation in OOH advertising

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