Retail executives discussed what lessons they learned from implementing their omni-channel strategies.

1. Omni-Channel
Taking Strategy to Execution and
Lessons Learned

3. Mike Giresi
CIO, Royal Caribbean Cruises, Ltd.
Formerly, CIO of Tory Burch
Mike Giresi is CIO of Royal Caribbean Cruises, Ltd. where he is
responsible for addressing business and operational issues
with optimal technology solutions. Prior to Royal Caribbean,
Mike was CIO of Tory Burch for four years. He joined Tory
Burch from Direct Brands, Inc. where he was Executive Vice
President and CIO. He has also served as Senior Vice President
and Chief Information Officer at Godiva Chocolatier.

4. Tory Burch
• American lifestyle brand known for color, print and
eclectic details
• Includes ready-to-wear, shoes, handbags, accessories,
beauty, home and watches
• Launched in 2004 with a small boutique in Manhattan
• Today, Tory Burch is a global business with more than 150
freestanding boutiques and presence in more than 3,000
department and specialty stores
• Toryburch.com, which launched in 2004, is the company’s
biggest store
• Entered into new categories with eyewear in partnership
with Luxottica in 2009, fragrance and beauty with Estée
Lauder in 2013, and timepieces with Fossil in 2014
• Royal Caribbean International, owned by Royal
Caribbean Cruises Ltd., is a cruise line brand founded in
Norway and based in Miami, Florida
• As of October 2015, Royal Caribbean had 23 ships in
service and 3 on order, controlling a 17 percent share of
the world cruise market
• Royal Caribbean operates some of the most high-retail
stores aboard, including but not limited to, Bulgari,
Coach, Tiffany & Co., Tom Ford and Bobbi Brown
Royal Caribbean Cruises, Ltd.

5. Mike is the CEO at PetFlow, a specialty pet food and supplies
retailer that is seeking to become the destination of choice for
consumers in the natural pet food market. Mike takes an active
role in the company’s strategy, marketing, technology, business
development, and financial planning efforts. In his time at
PetFlow, he has also leveraged his background in supply chain
and operations to build and sustain PetFlow’s customer service,
merchandising, and inventory management operations. Prior to
joining PetFlow, Mike ran fulfillment and inventory planning
operations for UncommonGoods. Mike started his career at
McMaster-Carr. He is a graduate of the University of
Pennsylvania.
Mike Lackman
CEO at PetFlow

6. PetFlow
• PetFlow was founded in 2010 and is based in New York City
• Carries over 300 brands of the finest dog and cat food, treats and more
• Drives the majority of its revenue through its Auto-Ship subscription model
• 1.75 million+ pounds of fresh, quality pet food are shipped from PetFlow’s warehouses
every month
• 8,500+ items are in stock and ready to ship at any given time
• Data-driven marketing strategies, strong customer retention, and an efficient supply
chain have made the company profitable and drive its future growth

7. Mike Starkey
SVP of Information Technology,
Performance Inc.
Mike Starkey is SVP of Information Technology at Performance
Inc. He has been instrumental in keeping Performance current
with rapidly changing retail technologies. Mike is responsible for
all technology including eCommerce, retail, and omni-channel
systems. He has over 30 years experience in retail technology and
management, with his last 11 years at Performance. Mike was the
executive leader in implementing major initiatives at
Performance, including a new eCommerce platform (Websphere)
and omni-channel systems.

8. Performance Inc.
• Founded in 1982
• Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned
subsidiary of Performance Inc.
• Performance provides an omni-channel cycling experience that spans more than 100 stores
nationwide and www.PerformanceBike.com, catering to both the avid cycling enthusiast and the
recreational rider
• An unrivalled inventory of more than 10,000 products available through our catalog and website

9. Jim Barnes
CEO of Enspire Commerce
Jim Barnes is considered a leading expert in supply chain management
from source to consumption. He co-founded enVista in 2002 and has
spent the last 20 years successfully deploying supply chain and enterprise
solutions and synchronizing material and information flow for Fortune 500
companies. Barnes has consulted companies in retail, wholesale
distribution and e-commerce industries. He has worked with companies
such as Sephora, hhgregg, Sur La Table, Shopko, Tory Burch, Nature’s Best,
Payless Shoes, Boot Barn and more. His expertise includes all areas within
the extended supply chain, including global supply chain network design,
strategic facility design, international and domestic transportation
management, labor management, organizational change management
and supporting supply chain and execution technology. He has a
bachelor’s degree in mechanical engineering from Purdue University and a
master’s in business administration from Cal Poly.

10. Enspire Commerce
• An enVista company that is based on a strong foundation in retail, supply chain and
technology launched in June 2015
• Founded to provide cloud-based software solutions that bridges critical gaps in
commerce for retailers, distributors and 3PLs on a single platform
• Delivers a unified customer experience—from shopping to fulfillment
• The cloud-based platform offers four solutions that can be utilized together or
individually: Trading Partner Management (TPM); Order Management System (OMS);
Retail Engagement Solution/POS; and e-Commerce Solution

11. • Customers experience a
single type of touch-point
• Retailers have a single
type of touch-point
• Customer sees multiple
touch-points acting
independently
• Retailers’ channel
knowledge and operators
exist in technical &
functional silos
• Customer sees multiple
touch-points as part of the
same brand
• Retailers have a ‘single
view of the customer’ but
operate in functional silos
• Customers experience a
brand, not a channel within
a brand
• Retailers leverage their
‘single view of the
customer’ in coordinated
and strategic ways
The Legacy The Reality The Aspiration The Nirvana

12. Panelist Questions
• What lessons have you learned along the way from the
creation and implementation of numerous omni-channel
strategies?

13. Panelist Questions
• What are you doing to understand your total cost of
conversion and fulfillment?

14. Panelist Questions
• Is technology (applications or integration) inhibiting the
execution of omni-channel strategies?

15. Panelist Questions
• Of the strategies you have implemented, what
measureable results can you share and were there any
results that exceeded your expectations?

16. Thank you for attending!
Please contact Jim Barnes with any questions.
jbarnes@enspirecommerce.com