2. Different Types of Media
• For PR, the media is commonly divided into three types:
• Earned media – mostly news media
• Shared media – mostly social media
• Owned media - mostly web media
3. Different Types of Media
• Others divide the media into:
• Print media
• Press release
• Photographs
• Cases histories/studies
• Brochure
• Poster & calendar
• Written speech
• Etc…
4. Different Types of Media
• While others divide it into:
• Internal media
• Online media
• Interpersonal media
• Audiovisual media
• Mass media
• Press
• Broadcast media
• Digital media
• Private media
• Folk media
5. Different Types of Media
• Group Task:
• In one (1) hour,
• Wander around MMU and its close vicinity,
• Take pictures of the media that you can find from the list
• Transfer the pictures to your laptop to be compiled
• Group the pictures according to
• Print media
• Broadcast media
• Out-of-home media
6. Different Types of Media
• Group Task:
• Discuss the media using the guidelines given
• 2 media in writing (Google Doc / Word)
• 1 media in video recorded speech (mp4) – as BL
• Upload to Teams
7. The Media
1 2
3 4
5 6
7
List of Media
Billboards Books Painting
Buttons and pins Faxes Street furniture
Films Fliers Written paper
Magazines Letters Laptop
Newspapers Photography Video games
Posters Radio Bagvertising
Stickers Street art Smartphone
T-shirts Paper Telegram Murals
Telephones Television
Comic books /
graphic novels
Word-of-mouth
Pamphlets Internet
8. Content of Discussion
• Define
• Functions / Uses – for the industry
• Impacts / Issues – on the society / public (positives & negatives)
