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The Media and Academic
Publication: Lessons From
      My PhD Thesis




           Mark David Ryan
    Queensland University of Technology
               2 July 2009
                                          1
A Dark New World’s Media
          Coverage
My PhD thesis “A Dark New World: Anatomy of
 Australian horror films” received almost 40
 stories in national broadcast, print and online
 news

• Broadcast: Triple J, 3AW, thewire.org etc
• Print: The Age, The West Australian, The
  Courier Mail, Brisbane Times, MX magazine etc
• Online: Sky News Online, Yahoo movies,
  Bigpond movies etc
•
                                                   2
A Dark New World’s Media
          Coverage
Academic outcomes
The media coverage of my thesis resulted
  directly in:
• Invitations to write a journal article and
  book chapter
• Invitations to edit a journal theme
• Media commentary
•
                                               3
Working with the media

• Pitch the right angles/what you value may not be
  what the media find interesting
• To an extent simplify your research
• Be very careful what you go public with, the
  media can misconstrue your research
• Even if you think you’ve considered every
  possibility, the media will ask you something
  don’t expect
•
                                                 4
The benefits of media
           outcomes
• Immediacy of knowledge diffusion
• Reaches a broader audience (which is both a
  pro and a con). E.g. you may become the target
  of criticism on blogs etc
• Media coverage legitimates your research
• As research revolves more and more
  interdisciplinary partnerships and industry
  partnerships, academics can no longer afford to
  be insular


                                                    5
6

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Media As A Publication Strategy, Mark Ryan

  • 1. The Media and Academic Publication: Lessons From My PhD Thesis Mark David Ryan Queensland University of Technology 2 July 2009 1
  • 2. A Dark New World’s Media Coverage My PhD thesis “A Dark New World: Anatomy of Australian horror films” received almost 40 stories in national broadcast, print and online news • Broadcast: Triple J, 3AW, thewire.org etc • Print: The Age, The West Australian, The Courier Mail, Brisbane Times, MX magazine etc • Online: Sky News Online, Yahoo movies, Bigpond movies etc • 2
  • 3. A Dark New World’s Media Coverage Academic outcomes The media coverage of my thesis resulted directly in: • Invitations to write a journal article and book chapter • Invitations to edit a journal theme • Media commentary • 3
  • 4. Working with the media • Pitch the right angles/what you value may not be what the media find interesting • To an extent simplify your research • Be very careful what you go public with, the media can misconstrue your research • Even if you think you’ve considered every possibility, the media will ask you something don’t expect • 4
  • 5. The benefits of media outcomes • Immediacy of knowledge diffusion • Reaches a broader audience (which is both a pro and a con). E.g. you may become the target of criticism on blogs etc • Media coverage legitimates your research • As research revolves more and more interdisciplinary partnerships and industry partnerships, academics can no longer afford to be insular 5
  • 6. 6