Getting started with PR.

1. PR 101
Getting started

2. What is PR?
Public Relations includes:
• External communications
• Customer relations
• Social media
• Media relations

3. Marketing vs. PR
Marketing crafts the message
PR delivers the message
It’s a symbiotic relationship
It’s a feedback loop

4. Types of Media
• Online (internet, web, social media)
• Traditional (newspaper, magazines, TV, radio)
• Mainstream
• Specialized (tech, lifestyle, sports, etc…)
• Bloggers
• Influencers

5. Media Relations
Relationships with the media take years to
develop
+ Good PR takes a lot of experience
= Hire a professional or an agency

6. Media Leads
Acquire or build a media list:
• Research coverage for similar products
• Identify publications and reporters
• Find contact info (*)

7. Pitch types
• Announcements / news
• Launches
• Briefings (in person, remotely)
• Demos / hands-on
• Reviews
• Events / press conferences

8. Pitch vehicles
• Email
• Blogs / forums
• Crowdfunding update
• Social media
• Press release / wire

9. PR dos
• Keep your pitch short, sweet, and to the point
• Email the media
• Personalize your pitch
• Include images and (short) videos
• Setup an embargo

10. PR don’ts
• Use long and formal pitches
• Call the media (*)
• Waste the media’s time
• Pitch stale / irrelevant news
• Pitch too often / harass

11. Questions?
Myriam Joire
tnkgrl@gmail.com