The document discusses the goods-services continuum, which ranges from pure services on one end to pure tangible goods on the other. Most products fall somewhere in between these two extremes, containing elements of both goods and services. Common examples provided include toothpaste as a pure tangible good, computers with accompanying warranties containing both goods and services elements, and restaurants or air travel representing hybrid offers of goods and services. The continuum illustrates that most company offerings contain aspects of both goods and services to varying degrees for customers.

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Dr. Amitabh Mishra
Difference between
Goods and Services

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3. Goods-Services Continuum
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4. • Goods service continuum is a continuum with Pure service on
one terminal point and Pure tangible goods good on the other
terminal point
• Most products fall between these two extremes
– Pure tangible goods- Toothpaste
– Tangible goods accompanied by one or more service- Computer and
warranty
– Hybrid offer consists of equal parts of goods and services- Restaurants
– Service with accompanying minor goods: Air travel
– Pure service- Haircut
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5. • It is an idea that-
– “products contain elements of both goods and services in
varying degrees”.
• Most company offerings physical goods to customers
contain an element of service and vice-versa.
• This relationship is illustrated by the goods-service
continuum.
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Dr. Amitabh Mishra

7. Tangible
Dominant
Intangible
Dominant
Salt
Soft Drinks
Detergents
Automobiles
Cosmetics
Advertising
Agencies
Airlines
Investment
Management
Consulting
Teaching
Fast-food
Outlets
Fast-food
Outlets
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