This document highlights essential digital marketing terms that beginners must understand before job interviews, such as keywords, backlinks, and various types of SEO practices (white hat, black hat, and grey hat). It explains key concepts like the Search Engine Results Page (SERP), the distinction between internal and external links, and how to check the type of backlinks. The article aims to equip new digital marketers with foundational knowledge critical for their careers.

1. Every Beginner Must know These important Digital
Marketing Terms- Series 1
It has been more than a week since I have been
in the digital marketing institute classes. during
this period I learn many things about digital
marketing, but I found some important terms
that every digital marketer must know
especially beginnersfreshers must learn before
going for an interview.
In this article, we will learn some of those
important digital marketing terms:

2. Keyword
• keywords are ideas and topics that describe what your content is
about. In the language of SEO, they’re the words and phrases
that searchers enter into search engines and complete our
query.

3. Backlink
A Backlink is a link from another website to
that web resource. Backlinks are the links
by which we can go from one page of a
website to another website.

4. Backlink Type
Backlink are of two types:
Do Follow & No Follow Link
If the Backlinks type is do follow then google bots will also crawl the other website too for which the link is created
and provide a backlink; if not that means the link type is not followed.
How to check link type DoFollow Or NoFollow
• Right-click on the hyperlink.
• Click on inspect. (A new window opens on the bottom of the desktop)
▪ If the No Follow tag is mentioned with a URL link then the link type is no follow other wise link type is Do Follow.

5. SERP
The search Engine Results Page (SERP)
shows us the result of the search query
after the user submits a search query. In
addition to organic results in SERP,
search engine results pages also include
paid ads and other things like image
sections, featured snippets, etc.

6. SEO (Search Engine
Optimization)
Search Engine Optimization is the
process used to optimize any other
websites, links, and content relevance
so its pages can become easily findable,
more relevant, and popular towards
user search queries, and as a
consequence, search engines rank them
better. SEO helps by providing a better
rank to our website links and pages.

7. Type Of SEO
White Hat SEO
White Hat SEO, means the SEO practices that follow the terms and conditions of the major search engines, including Google. We can make a
good website by using White- Hat Seo.
Black Hat SEO
Black-Hat Seo our website should provide a good ranking in a short time but it doesn’t follow the rules of Google. but they can impact your
website negatively if detected by google.
Grey-Hat SEO
Using Grey-Hat SEO practices will not result in site ban from search engines. In simpler terms, the material or content that you publish
according to Gray-Hat SEO remains ill-defined.

8. Link type
• Internal (Inbond )
Internal links are used to go from one page on a website to another page on the same website.
Website users use links to find content on your website. Search engines also use links to navigate
your site.
• External (Outbond )
An External link is any hyperlink or backlink which goes from the page of a website to another
website, here the website is of another page. The external link usually refers to links that are built
on other sites and point back to your domain.

9. As I learned some important terms in digital marketing during my
classes I found a lot of the important terms that every digital marketer
must know and they are also very important for fresher’s interviews.