I filmed footage of four different pairs of Doc Martens boots to show viewers the variety of colors and patterns available. Some shots show the boots being quickly changed on the grass to showcase the upper shape and yellow stitching. Additional footage includes a girl wearing black Doc Martens where the wet floor demonstrates the waterproof quality. Further shots depict two people skipping and walking to display that the boots are comfortable and waterproof, able to be worn in bad weather.
2. I filmed 4 different Doc Martens to show the audience that they can get a
variety of different colours and patterns in the boots. The advert also shows
how they can get them to go with a few different outfits. When I put the doc
marten footage into my edit of my advert I ended up saving the footage as
JPEG’s instead of using them as videos because it was easier when they’re
quickly going through the different doc martens on the grass. I used these
shots to show how they’re upper shaped and have yellow stitching.
I also shown the black Doc Martens on their own on one of the girls ,who I
used to film, feet, I think this show looks good because the floor looks wet
and this show the audience that they’re waterproof and wearable in bad
weather.
3. I filmed them skipping to show the shoes are comfy and in previous
adverts it mentions how they have air cushioned soles instead of
saying this I shown it in a way to the audience. Also it’s obvious
they’re in the rain so it also shows they’re water proof shoes.
4. I filmed them two different people walking down the street both
wearing different Doc Martens. It shows how the Doc Martens are
water proof, comfy and you can get a variety of different Doc’s
which go with your clothes. I shot the girls walking back and forth,
instead of just filming the doc martens I filmed the girls as well like
previous adverts which I have seen.