The document discusses the U.S. Marine Corps' use of social media for public affairs purposes. It outlines the challenges of using social media, including legal and privacy issues. It also discusses lessons learned from integrating social media, such as following good examples while staying true to organizational values. The Marine Corps uses social media platforms like Facebook, Twitter, YouTube and Flickr to share stories and engage different audiences. The goal is to share the Marine Corps story and build understanding of the organization.
Mumbrella Finance Marketing Summit: Social Media Reputation ManagementQuiip
The document discusses social media and reputation management. It provides statistics on social media usage in Australia, with Facebook and YouTube being the most popular. It notes that 75% of Australians trust opinions of friends and family over experts or companies. The document outlines that 40% of customers expect a response within an hour for complaints on social media, and 66% of bad reviews occur on social media. It identifies legal, brand, and user risks to manage reputation and provides tips for social media reputation management including being empathetic, engaging internal teams, addressing issues one-on-one, and listening on social media.
The document discusses how social media use is growing among key demographics and is now the preferred means of communication for many. It notes that while the Navy encourages social media participation, controlling social media conversations is impossible. Effective social media use requires accepting more risk. The Navy has embraced social media through pages, profiles, and sites like NavyforMoms to better engage stakeholders and start conversations.
ad:tech Sydney 2012, Actionable Insights, Thurs 15, Track 1genevievemayne
1. The document outlines the schedule and speakers for the ad:tech conference including sessions on eCommerce, data metrics, storytelling, video personalization, social media strategy, and social TV.
2. Key insights from speakers include where Australia stands globally in online retail, keys to success in multichannel retail, and digital marketing trends.
3. Other sessions provide advice on outsourcing social media, measuring social TV audiences, and leveraging product authenticity and quality to get consumers to spread your message.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
Presentation by Burson-Marsteller Korea market leader Margaret Key to a seminar for Korean industry magazine The PR. Focuses on global trends in public relations and communication with implications for Korean organizations.
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...simonwakeman
This document discusses best practices for using social media for public sector communications and reputation management. It emphasizes the importance of monitoring social media conversations, assessing their scale and ability to respond, and having clear protocols, roles, and response channels in place. Effective social media relations requires investing time in interactions, offering value to online communities, and being ready to engage and respond when issues arise in order to influence reputation through two-way communications.
Mumbrella Finance Marketing Summit: Social Media Reputation ManagementQuiip
The document discusses social media and reputation management. It provides statistics on social media usage in Australia, with Facebook and YouTube being the most popular. It notes that 75% of Australians trust opinions of friends and family over experts or companies. The document outlines that 40% of customers expect a response within an hour for complaints on social media, and 66% of bad reviews occur on social media. It identifies legal, brand, and user risks to manage reputation and provides tips for social media reputation management including being empathetic, engaging internal teams, addressing issues one-on-one, and listening on social media.
The document discusses how social media use is growing among key demographics and is now the preferred means of communication for many. It notes that while the Navy encourages social media participation, controlling social media conversations is impossible. Effective social media use requires accepting more risk. The Navy has embraced social media through pages, profiles, and sites like NavyforMoms to better engage stakeholders and start conversations.
ad:tech Sydney 2012, Actionable Insights, Thurs 15, Track 1genevievemayne
1. The document outlines the schedule and speakers for the ad:tech conference including sessions on eCommerce, data metrics, storytelling, video personalization, social media strategy, and social TV.
2. Key insights from speakers include where Australia stands globally in online retail, keys to success in multichannel retail, and digital marketing trends.
3. Other sessions provide advice on outsourcing social media, measuring social TV audiences, and leveraging product authenticity and quality to get consumers to spread your message.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
Presentation by Burson-Marsteller Korea market leader Margaret Key to a seminar for Korean industry magazine The PR. Focuses on global trends in public relations and communication with implications for Korean organizations.
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
Social Media for the Public Sector presentation - Connected Nottingham - 3 De...simonwakeman
This document discusses best practices for using social media for public sector communications and reputation management. It emphasizes the importance of monitoring social media conversations, assessing their scale and ability to respond, and having clear protocols, roles, and response channels in place. Effective social media relations requires investing time in interactions, offering value to online communities, and being ready to engage and respond when issues arise in order to influence reputation through two-way communications.
The document summarizes a social media brownbag presentation given by Brian Pagels and Suzanne Rainey of Forum One. They discuss Forum One's expertise in web strategy, user experience, and development. They then outline key services including digital strategy, user experience design, web and mobile development, and growth and management. The presentation agenda includes discussing social media at home and abroad, the role of blogs, and listening strategies both domestically and internationally. Real-world examples of social networks popular in Africa like MXit and MYMsta are provided.
This document provides tips for getting started with social media. It recommends signing up for key social media platforms like Facebook, LinkedIn, and Twitter. It suggests creating a profile with a photo, bio, and following or inviting others. The document advises creating at least one post per day for three days to begin engaging and provides useful links and accounts to follow on Twitter. The overall summary is this document gives guidelines for beginning to use social media by setting up accounts and profiles and starting to engage and connect with others.
Tyler Leshney - The Curate's Egg - AMIA DAS 2014LAC Group
The document discusses the concept of curation. It begins by defining curation as both a noun and verb, noting that as a verb it suggests proactiveness and making choices. It then discusses how information has grown exponentially digital and graphical, necessitating curation to manage and select quality content. Finally, it argues that successful curation in the future will require balancing technology with manpower, methodology, and having an executive mandate to make difficult decisions about what content is preserved.
Jane Jordan-Meier is an expert in crisis communication and the founder of a media training consultancy. She discusses how crisis communication has changed in the digital age. Social media is now central to crisis response and plans must account for platforms like Twitter and Facebook. Crises follow predictable reporting patterns and companies must have a strategy with clear stages and an "end game" in mind. Monitoring social media is crucial to respond quickly in the initial "golden hour" of a crisis.
Presented by:
Alison Eldridge, WA State GEAR UP
Sean Brennan, CA State GEAR UP
Daniel Bremer-Wirtig, NCCEP
Presented at:
2012 NCCEP/GEAR UP Annual Conference
July 22-25, 2012
Washington, DC
Description:
Learn which social media tools are easy to setup, manage and give you the most "bang for your buck." Tweet by tweet, GEAR UP programs are doing exceptional work sharing their stories and achievements nationwide. With so many programs and organizations competing for funding, media attention, and partnerships, it’s important for your program to stand out. A social media strategy helps you tell your story and communicate easily and effectively with families, educators, legislators, and the community. We will go over the how to’s of choosing & activating specific social media channels while creating an engaging and effective message. No previous “social media” expertise is necessary.
The Amnesty UK campaign to stop violence against women had clear objectives to improve local support services. It engaged supporters through an online community platform and encouraged actions like emailing MPs and using social media with the #oneten hashtag. The campaign was successful in driving online discussions, with #oneten trending highly on Twitter, and generating over 12,000 pageviews to drive people to take action through the campaign websites and tools.
Examine national and local nonprofit organizations in crisis and look at ways to prepare for crisis and reduce the negative effects of crisis when present.
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
A bus crash involving 102 Scouts in eastern Canada required a crisis communications response. The plan involved getting accurate facts quickly, assigning clear roles, providing regular updates to relevant parties like broadcasters, and keeping communication lines open using all available channels. Over the first 24 hours, the response team provided timely information as events unfolded and looked ahead to the next steps. By keeping messages consistent across media, they were able to successfully manage public information around the incident.
Panelists include: Stephen Ellerin – United States Boating Institute, Stu Gilfillen – U. S. Sailing, Nichole Kalil – ACR Electronics, Inc., and Dan Ratner – National Safe Boating Council.
As the current cadre of Recreational Boating Safety (RBS) leaders ages, it will become increasingly important to attract, engage, and even recruit the next generation of recreational boaters. This demographic is often considerably younger, more physically fit, more diverse, and driven by a different set of motivations than the generations of boaters before them. They are more interested in "boating for the millions, not the millionaires" and traditional RBS organizations will need to adapt if we are to reach them with our message and recruit them into our organizations.
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
Takeaways:
> Key elements of online campaigns that tell an engaging story for your cause, campaign or organization
> How to tell the right story to meet your objectives and align with your campaign strategies
> Overview of tactics to motivate supporters and create the biggest impact with your story, such as online petitions, social media, email, SMS, etc.
This webinar was presented on Tuesday, June 11 as part of the Tech Tuesday webinar series for nonprofits at 4good.org.
Slides 17-23 on storytelling narratives courtesy of Kate Stayman-London (http://katestaymanlondon.com).
Discovering Uncharted Territories in Social Media to Engage your StudentsSparkroom
In today’s competitive landscape, schools need to understand their potential and current students better than ever before. Knowing how to engage them, where to reach them and how to keep their interest are vital components to the enrollment and retention process, With social media being an increasingly important communications platform, schools need to know not only how to use social media, but how students use it. Jeff Berg, CUnet’s Social Media Strategist, will take you through social media tips and insights, allowing you to “Blaze New Trails” in the world of new media.
The Leukemia & Lymphoma Society held a campaign called "Totally Baldacious" to raise awareness and funds for blood cancer research. The campaign encouraged people to shave their heads in solidarity and share photos online. It helped broaden the Society's appeal and visibility, though it was not a major fundraiser. Lessons learned included embracing an agile approach, telling patients' stories online, and the CEO participating, which generated enthusiasm. While successful at raising the profile, more engagement with participants was needed for future campaigns.
The webinar discusses chasing diversity in today's workforce. It outlines three steps to developing a strategic diversity and inclusion plan: 1) developing a strong value proposition by understanding diversity's impact on business outcomes, 2) engaging stakeholders and conducting research to understand organizational culture and challenges, and 3) leveraging tools like perspective cards, media, conferences, and employee resource groups. The webinar emphasizes identifying key stakeholders, using resources beyond just money, and avoiding superficial solutions.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
Around the World with IRMA - Global Rectal Microbicide Advocacy Priorities, O...Jim Pickett
Jim Pickett presented on global advocacy at the Microbicides 2012 session called "Ready, Set, Rectal Microbicides –
A Multinational Update on
Rectal Microbicide Research and Advocacy"
- Building a healthy community; key considerations
- Valuing the role & seniority of community management
- Moderation and its role in governance
- Moderation strategy & risk preparation
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
The document summarizes a social media brownbag presentation given by Brian Pagels and Suzanne Rainey of Forum One. They discuss Forum One's expertise in web strategy, user experience, and development. They then outline key services including digital strategy, user experience design, web and mobile development, and growth and management. The presentation agenda includes discussing social media at home and abroad, the role of blogs, and listening strategies both domestically and internationally. Real-world examples of social networks popular in Africa like MXit and MYMsta are provided.
This document provides tips for getting started with social media. It recommends signing up for key social media platforms like Facebook, LinkedIn, and Twitter. It suggests creating a profile with a photo, bio, and following or inviting others. The document advises creating at least one post per day for three days to begin engaging and provides useful links and accounts to follow on Twitter. The overall summary is this document gives guidelines for beginning to use social media by setting up accounts and profiles and starting to engage and connect with others.
Tyler Leshney - The Curate's Egg - AMIA DAS 2014LAC Group
The document discusses the concept of curation. It begins by defining curation as both a noun and verb, noting that as a verb it suggests proactiveness and making choices. It then discusses how information has grown exponentially digital and graphical, necessitating curation to manage and select quality content. Finally, it argues that successful curation in the future will require balancing technology with manpower, methodology, and having an executive mandate to make difficult decisions about what content is preserved.
Jane Jordan-Meier is an expert in crisis communication and the founder of a media training consultancy. She discusses how crisis communication has changed in the digital age. Social media is now central to crisis response and plans must account for platforms like Twitter and Facebook. Crises follow predictable reporting patterns and companies must have a strategy with clear stages and an "end game" in mind. Monitoring social media is crucial to respond quickly in the initial "golden hour" of a crisis.
Presented by:
Alison Eldridge, WA State GEAR UP
Sean Brennan, CA State GEAR UP
Daniel Bremer-Wirtig, NCCEP
Presented at:
2012 NCCEP/GEAR UP Annual Conference
July 22-25, 2012
Washington, DC
Description:
Learn which social media tools are easy to setup, manage and give you the most "bang for your buck." Tweet by tweet, GEAR UP programs are doing exceptional work sharing their stories and achievements nationwide. With so many programs and organizations competing for funding, media attention, and partnerships, it’s important for your program to stand out. A social media strategy helps you tell your story and communicate easily and effectively with families, educators, legislators, and the community. We will go over the how to’s of choosing & activating specific social media channels while creating an engaging and effective message. No previous “social media” expertise is necessary.
The Amnesty UK campaign to stop violence against women had clear objectives to improve local support services. It engaged supporters through an online community platform and encouraged actions like emailing MPs and using social media with the #oneten hashtag. The campaign was successful in driving online discussions, with #oneten trending highly on Twitter, and generating over 12,000 pageviews to drive people to take action through the campaign websites and tools.
Examine national and local nonprofit organizations in crisis and look at ways to prepare for crisis and reduce the negative effects of crisis when present.
Presentation to Iowa Association of School Boards (Fiscal Management Conference), July 18, 2012. Parts of this presentation are used with permission from Evelyn McCormack.
A bus crash involving 102 Scouts in eastern Canada required a crisis communications response. The plan involved getting accurate facts quickly, assigning clear roles, providing regular updates to relevant parties like broadcasters, and keeping communication lines open using all available channels. Over the first 24 hours, the response team provided timely information as events unfolded and looked ahead to the next steps. By keeping messages consistent across media, they were able to successfully manage public information around the incident.
Panelists include: Stephen Ellerin – United States Boating Institute, Stu Gilfillen – U. S. Sailing, Nichole Kalil – ACR Electronics, Inc., and Dan Ratner – National Safe Boating Council.
As the current cadre of Recreational Boating Safety (RBS) leaders ages, it will become increasingly important to attract, engage, and even recruit the next generation of recreational boaters. This demographic is often considerably younger, more physically fit, more diverse, and driven by a different set of motivations than the generations of boaters before them. They are more interested in "boating for the millions, not the millionaires" and traditional RBS organizations will need to adapt if we are to reach them with our message and recruit them into our organizations.
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
Takeaways:
> Key elements of online campaigns that tell an engaging story for your cause, campaign or organization
> How to tell the right story to meet your objectives and align with your campaign strategies
> Overview of tactics to motivate supporters and create the biggest impact with your story, such as online petitions, social media, email, SMS, etc.
This webinar was presented on Tuesday, June 11 as part of the Tech Tuesday webinar series for nonprofits at 4good.org.
Slides 17-23 on storytelling narratives courtesy of Kate Stayman-London (http://katestaymanlondon.com).
Discovering Uncharted Territories in Social Media to Engage your StudentsSparkroom
In today’s competitive landscape, schools need to understand their potential and current students better than ever before. Knowing how to engage them, where to reach them and how to keep their interest are vital components to the enrollment and retention process, With social media being an increasingly important communications platform, schools need to know not only how to use social media, but how students use it. Jeff Berg, CUnet’s Social Media Strategist, will take you through social media tips and insights, allowing you to “Blaze New Trails” in the world of new media.
The Leukemia & Lymphoma Society held a campaign called "Totally Baldacious" to raise awareness and funds for blood cancer research. The campaign encouraged people to shave their heads in solidarity and share photos online. It helped broaden the Society's appeal and visibility, though it was not a major fundraiser. Lessons learned included embracing an agile approach, telling patients' stories online, and the CEO participating, which generated enthusiasm. While successful at raising the profile, more engagement with participants was needed for future campaigns.
The webinar discusses chasing diversity in today's workforce. It outlines three steps to developing a strategic diversity and inclusion plan: 1) developing a strong value proposition by understanding diversity's impact on business outcomes, 2) engaging stakeholders and conducting research to understand organizational culture and challenges, and 3) leveraging tools like perspective cards, media, conferences, and employee resource groups. The webinar emphasizes identifying key stakeholders, using resources beyond just money, and avoiding superficial solutions.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
Around the World with IRMA - Global Rectal Microbicide Advocacy Priorities, O...Jim Pickett
Jim Pickett presented on global advocacy at the Microbicides 2012 session called "Ready, Set, Rectal Microbicides –
A Multinational Update on
Rectal Microbicide Research and Advocacy"
- Building a healthy community; key considerations
- Valuing the role & seniority of community management
- Moderation and its role in governance
- Moderation strategy & risk preparation
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
3. Colonel Bryan Salas
@sharethecourage
Director
Public Affairs, U.S. Marine Corps
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18. Social Media Challenges
• Accuracy • Legal
• Appropriateness • Personal information/ Privacy
• Ethics regulations Act
• Personal conduct • Terms of Service
• Operational/Industrial security • Defamatory, libelous,
• Counter intelligence obscene, abusive, threatening,
racially hateful, or otherwise
• Network security- malware, offensive material.
viruses, password strength
• Copyright infringement
• Cyber criminals - Social
engineered attacks • Inappropriate release of
official information.
• Political endorsement
• Review daily
19. The Marines & Social Media
• Overview of the Marine Corps
• Planning/Framework
• Lessons Learned
• Daily Practices
• Recruiting & Social Media
20. Major Carrie Batson
Strategic Communication
Public Affairs, U.S. Marine Corps
21. Global Internet Use
Total worldwide: 1.6 billion users
Internet User Growth 2000 – 2009
Middle East
Europe +1360%
+283% 48M
North America 402M Asia
+132% Latin America
Africa +513%
252M +873% 701M
+1321%
176M
64M
Oceania/Australia
+173%
174M
Source: Internet stats; UM Wave 4 Study, July 2008 21
24. Mission
Integrate social media
into broader communication efforts
IOT
build understanding, credibility, trust and
relationships with publics critical to the
Marine Corps’ success.
25. Objectives
• Increase publics' knowledge of the Marine Corps
• Increase transparency
• Protect reputation in social media space
• Improve issue identification and response capability
• Improve decision-making through feedback
• Recruit qualified individuals into the Marine Corps
26. Lieutenant Colonel Greg Reeder
• Director, Defense Media Activity Marines
• Editor-In-Chief, Marines Magazine
• Head, U.S. Marine Corps Public Web
28. Iwo Jima Flag Raising
• Rosenthal snaps it;
AP sends it < 17.5 hrs
• Pres. Roosevelt:
7th war bond drive; Orders Servicemen
identified, brought home. 1 picture
• Images goes “VIRAL”:
everyone in America would see this picture 5 Marines
- over and over. 1 sailor
– 7th Bond Tour raised $26 Billion
(1945 Dollars) for U.S. Treasury 17.5 hours
– Perspective:
total US Budget in 1946 was $56 Billion. $26 billion
1 million Retail Store Windows | 16,000 Movie Theaters | 15,000 Banks
200,000 Factories | 30,000 Train Stations | 5,000 Billboards
30. A social Corps – paradigm shift
• Gap between old leaders and young Marines
– Uncontrolled information; organization demands control
– Significant risk in not engaging
– Communicate in their native environment
• Internal and external communications based on formula
used since WWII: “tell” our story with maximum
disclosure and minimum delay.
• Shift from press release mindset
– Empower Marines to share their stories
– Distributed release authority
– Emphasize guidance and training
31. Accomplishing the mission
• Old Model = Tell our story
• New Reality = Share stories people want; two-way communication
• Loss of market share vs. loss of lives;
FRO VTT IA MCCS
military advantage; OPSEC OPSEC OCS
MCT FRAT O&M
SAPP
Help Marines / Communicate Worldwide:
communicate, reintegrate, operate
– Community Services One Source
– Warrior Care
– Family Readiness Officers
– Mommy Bloggers
32. Policy – working with the slippery slope
• In the absence of guidance:
do the right thing
– Administrative Message
• aka “executive memo”
– Rules of Engagement
– Policies and Process
– Basic Principles
– Terms of Service
34. Take the initiative
• Try to navigate open seas
of SM
• Multiple twitter handles;
Facebook duality;
unbranded channels
• Overcome:
– No access
– limited understanding and
buy-in
– policy void
@MCNews – chaotic environment
@MarineCorpsNews
@MarinesTV • Refocus on objectives
@USMC
35. Same but Different…
• Must look at everyday as Election Day – N/A
• Awareness vs. revenue model
• Build understanding and support
– “America doesn’t need a Marine Corps, America wants a Marine
Corps”
LtGen Victor Krulak
38. Compelling?
• EWS students tour LOGCOM, MCA
• 3/7 wraps up training at MCMWTC with FINEX
• Caution urged during start of hunting season
• New ACE, GCE in place, ready for Fall Patrol
• Flyby:HM2HONNOLL
o Marines deliver joy to Afghan Orphanage
o Fellow Veterans show wounded warriors new way to heal
o Marines Face challenge in unstable Afghanistan
o When daddy’s gone: effects of deployment on children
40. How we’re staffed
• The Few, The Proud, did I mention the few?
• 3 Marines:
– 1 on loan
– 1 new
– 1 at school
– Dual / triple purpose
• Print, Broadcast, Online, Media Relations
– All dedicated to the mission
41. Plan of Attack
• Brand recognition
• Maintain organizational values
• Dispel misinformation – but still tell the whole story
• Provide guidance for Marines
– don’t give up terrain to adversaries
• Ensure complimentary communications, uniformity,
organization and standards
43. Data trends / traffic
• Causation and Correlation more important
– Spike on Haiti earthquake - lull when Marines left Iraq
– Lull on human interest - Spike on action stories
• Aggregate traffic increased:
not a zero sum game
– More market share than existed before
– Total presence expanded vice increase in activity
• How do we tweak the dials to get a response?
– Action verbs / Context driven
Coca Cola:
When you open a Coke, 12352 bubbles are born.
Happy birthday, bubbles.
Marine Corps: Explosion, Fighting… action
44. Lessons Learned
1. Act in the absence of guidance – make informed decisions and
senior leaders will understand.
2. Follow good examples but remain true to your brand – don’t try
to full-scale copy success; improvement comes from trying.
3. Content is key, telling it in a compelling way to generate interest
is vital.
4. Support: Don’t hesitate to ask for it. None of us are the experts at
everything.
5. Data is more than the presentation of numbers – tracking trends,
causation and correlation are more important.
45. And still… a work in progress
• Plan
• Training
• Standards
• Leverage personnel
• Overall organizational policy /mandates
• Analysis
• PII
• Leaders Engagement, Buy In
46. Gunnery Sergeant C. Nuntavong
@authoriTHAI
Media Chief, Headquarters Marine Corps
&
Lead Editor, U.S. Marine Corps Social Media Team
49. Our audience
• Internal • External
– Servicemembers – Family
•Active – Friends
•Reserve – The Media
•Retired – Global Audience
People who are looking for news and
information about the Marine Corps
60. Major Christian Devine
@CDevine1
Public Affairs Officer
U.S. Marine Corps Recruiting Command
61.
62. Recruiting & Social Media
• The objective of MCRC’s social media program is to grow active
Marine Corps communities on a National level that engages
prospects and key influencers where they naturally congregate with
our branding message (the Longer Marine Corps Story)
63. Recruiting & Social Media
Listen Engage Measure
• Listen: Monitor conversations daily across the web and within our own
communities
• Engage: Create content experiences that leverage synergies between
community needs and business objectives
• Measure: Track performance and optimize for future posts
64. Monitoring & Moderation
• The monitoring program is used to help
shape all communications programs,
including social properties
• Daily digest of key issues
– One-page report for consumption by senior
leadership of MCRC
– Targeted to issues impacting recruiting
– Provides daily pulse for risk management
and response
65. Monitoring & Moderation
• Social networking sites are moderated daily
(including weekends)
– Ensures that community members are following
established community guidelines
– Provides a safe and interactive place for
community members to congregate and share
their experiences
– Ensures that the Marine Corps brand and
recruiting story are properly positioned
• While communities tend to be self-policing,
consistent moderation is needed to guide and
sometimes corral the discussions taking place
• Identify synergies between community needs and
business objectives
– Using that knowledge to increase engagement
66. Engagement Content Production
• GOALS
– Keep communities engaged with a cadence of
communications and content
– Grow communities by posting content that users are
likely to share forward
• STRATEGY
– Answer frequently answered questions and other
user-discussed topics
– Relevancy to Marine Corps recruiting
– Timing and frequency considerations
– Channel- and audience-specific content Paid Media
Application Development
67. facebook.com/MarineCorps
• Marine Corps Facebook page
launched in 2008
• 340,000+ fans
• Each content post garners
between 300,000 and 800,000
impressions and 1,500
comments/likes
• Top 10 for driving traffic to
MCRC websites
• Top 15 for generating lead form
submissions (predominantly
officer)
68. youtube.com/OurMarines
• Marine Corps YouTube
page launched in 2008
• 2,500,000+ video views;
4,900+ subscribers
– Discovery and spread of a
video after launch is largely
driven by cross-posts to
MCRC social media
properties, specifically
Facebook
69. myspace.com/MarineCorps
• Launched in 2006
• 70,000 friends
– Predominantly male
prospects aged 18-24,
followed by
current/former Marines
and influencers
– Large diversity audience
• Drives a considerable
amount of traffic and
lead form submissions