The document discusses how a music video for an indie/folk band incorporated characteristics of the genre. It describes using natural outdoor settings and props like guitars and banjos popular in folk music. Shots were kept short to portray an upbeat, happy feel typical of the genre. In contrast to pop music videos, it did not focus on visual representations of the song lyrics. The tone and atmosphere of the video matched the happy, upbeat tone of the music. It also created an identity for the band through the use of cassettes in the design and opted not to include typical voyeuristic imagery of women found in other genres.