This document discusses Deloitte's social media marketing strategies and engagement for several reports from 2016 to 2017. It outlines their use of YouTube videos, an Ambassador Corps, shares on Twitter and cross-promotion across various Deloitte Twitter handles. It also lists engagement on LinkedIn, Instagram, Facebook and SlideShare. Impressions and engagements are provided for some of the individual reports. The final section compares social media metrics from September 2017 to prior months, showing increases in mentions, impressions, Roger Nanney's follower count and retweets.

1. Technology in the mid-market 2016
Awareness, eminence, and engagement
• Motion graphic on YouTube
• Ambassador Corps
• 309 shares; ~250k impressions
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteRisk
@DeloitteTax
@DeloitteMnA
@DeloitteTMT
@DeloitteOnTech
@DeloitteCFO
@DeloitteDIGI_US
• Deloitte LinkedIn page
• Instagram
• SlideShare Infographic

2. Private Company Issues and Opportunities
What to consider in 2016
• 3 social clips
• High-level overview
• 3 strategic dimensions
• Report builder
• Ambassador Corps
• 200+ shares
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteTax
@DeloitteAI
@DeloitteHC
@DeloitteRiskFin
@DeloitteMnA
@DeloitteTMT
@DeloitteOnTech

3. • 677,100 impressions; 513 engagements
• Motion graphic on YouTube
• Ambassador Corps
• 297 shares; ~284k impressions
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteOnTech
@DeloitteTMT
@DeloitteBA
@DeloitteStratOps
@DeloitteTalent
• Instagram
• Facebook
• LinkedIn
• SlideShare Infographic
• Google paid search
• 280 visits; 31 engagements (28 PDF
downloads)
Technology in the mid-market 2017
Awareness, eminence, and engagement

4. • 1.1 M impressions
• Motion graphic on YouTube
• Ambassador Corps
• 728 shares; ~550k impressions
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteFinSvcs
@DeloitteMnA
@DeloitteCFO
@DeloitteBA
@DeloitteStratOp
@DeloitteOnTech
@DeloitteRisks
• Deloitte LinkedIn page – 48 likes
• Deloitte Facebook page – 22 likes
• Instagram – 80 likes
• SlideShare Infographic
• LinkedIn long-form posts
• 545k+ impressions
• 856 clicks
America’s Economic Engine 2017
Breaking the cycle

5. Deloitte Private
Sub-brand and global report launch
• Motion graphic on YouTube
• Ambassador Corps
• 340 shares
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteFinSvcs
@DeloitteMnA
@DeloitteCFO
@DeloitteBA
@DeloitteStratOp
@DeloitteOnTech
@DeloitteRisks
• Instagram

6. 6 DGES social listening Copyright © 2017 Deloitte Development LLC. All rights reserved.
September’s numbers in comparison to July’s
DGES social listening – September’s numbers
SEP 2017 JULY 2017 JUL-OCT 2014
Social mentions 165 211 74
Impressions
Content that either mentioned Roger, or was published
from his channel
895.1K 300.5K 0
% of social voice
Share of voice leadership over NCMM and the Big Four
companies
87.5% 72% 17%
@RogerNanney followers
At the end of the month 7,247 6,715 101
New @RogerNanney
followers
For the month
532 216 0
@RogerNanney retweets 83 132 0