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Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20171
Dairy Science Department
Faculty of Agriculture
Cairo University
25 July 2017
Dr. Sherif Anis
Professor , Dairy Science
Food & Dairy Consultant
Development Stages in the
Domestic Egyptian Dairy Industry
Let us Brief Up the Story
Of Development Stages
in Few Slides …….
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20172
Domestic Dairy
in
Egypt
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20173
Dairying in Egypt
is a Very Old Experience ….
Cheese
Grain-Stone
Fossils
Dairy Industry in Egypt is a Mankind-Old (B.C.)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20174
Up to Early
Selling Milk Directly from Cows,
was Normal in the Streets
Boiling
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20175
Still; Some Unhygienic Ways
of Raw milk Transportation are adopted
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20176
Still; Street Raw milk is Sold !!!
Unhygienic ways of Raw milk Handling !
Still …. Using Humble Village dairy (Obsolete) Practices
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20177
Butter churning
Containers of
Natural Souring
Butter
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20178
Same Traditional Kareish Cheese Still Ongoing !
Mesh Cheese
Still ……We Suffer from Low Quality Cheese
Made in Unlicensed Locations !!!!
 Low quality Powder milk mixed with Low quality raw
milk (Containing illegal preservatives such as :
(Formalin, H2O2, Meta-bisulphites,Ammonia ….etc.)
 Taking Cream out !!!!!
 Adding Starch, Gelatin !!!
 Camouflaging Flavors
 Carbonates
 Cheap Stabilizers
 Cheap Emulsifiers
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20179
Laundry
Cheese !!
Reduced
COGS
Inferior Quality Product
However, Raw milk Cycle In Egypt
is Still Quite Random !!!!!
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201710
Producer (Farms)
Collection Dealers Small
Centers Factories
FACTORY
Consumer
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201711
YET…
There is HUGE and
Remarkable Development
In The Domestic
Dairy Industry In Egypt
Misr Milk & Food Company (Manpower Institute)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201712
- 9 Factories
- Many small and big milk
Collection Centers
- Good Fleet supply chain
- Almost : All dairy products
- Hundreds of Outlets
As a matter of fact, Actual industry started in the 60’s
Pioneering Companies
 Milky Land
 Juhayna
 Domty
 Elmisrieen
 Enjoy (Dolci)
 Dalla (Nubariah)
 Green Land
 Faragalla
 Sadafco
 Sakr
 Arab Dairy (Panda)
 Katilo
 Dina Farms
 Labanita
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201713
Then Modern industry started in the 80’s
Milky Land
Some International Brands are NOW in Egypt :
 Nestle
 Arla
 Al Marai
 Danone
 Campina
 LaVache quirit
 Kraft
 ….. etc
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201714
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201715
1- More Focus on Milk Collection Centers (Hubs)
SmallBig
Some Features of Development Progress
Quickly ……
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201716
2- Better Raw Milk Transportation
3- Many Good Medium-Size Factories
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201717
Mainly :
2 Cheese Types
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201718
Domiati Cheese (FETA)
The Main Soft Cheese in Egypt
Famous
Ras: The Main Hard
Cheese Type in Egypt
Ras Cheese (We Call it Roomi )
(Similar to Kefalotere Cheese)
Dr Sherif Anis 0122-314-709019 CFI & MPOC Seminar 25 July 2017
Famous
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201720
4- Many Modern & Multi - Products Factories
5- UF Introduction to Feta Cheese Making
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201721
6- Many Cheese Varieties are now Available
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201722
7- Also, Introduction of New Cheese Categories
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201723
Low Salt cheese (Light)
Vegetable Oils Involvement
Low Fat and Fat-Free cheese
Flavored cheese
Spreadable cheese types
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201724
8 - UHT Expansion (Tetra Pak & Combibloc)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201725
Tetra Pak
Combibloc
Elopak
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201726
9 – Using Almost all Types of Caps / Closures
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201727
10 – Production of Economic UHT milk Pouches
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201728
11 - Also, Packaging in Plastic Bottles
HDPE and PET
12 - Many Healthy Fermented Products
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201729
13 - R & D : New Products Innovations
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201730
 Many Functional Food products
 Probiotics and Prebiotics Introduction
 Wide range of Flavored dairy products
 Research on Encapsulation and Nanotecnology
 Realizing some Omega products
 ……. etc
and ….. Lots of Ice cream Products
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201731
Dairy Business Figures
and Statistics
in Egypt
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201732
Now….Egypt Dairy Industry in Numbers
1) Investment in dairy is more than 4 - 5 EGP Billion
2) Dairy Market Size is Almost 400 - 500 EGP Billion
3) More than 200 Medium to Big Factories
4) Small dairy Labs are more than 4000 !!!!!!!!
5) Dairy-Self Sufficiency in Egypt is around 70-75 %
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201733
We mainly Eat Milk rather than Drinking
15-20 % 80-85%
Per capita Consumption
is Very low In Egypt !!
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201734
Raw Milk Production in Egypt
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201735
Total Around 5.5 Million Ton
Cows
Buffaloes
Thanks to Dr Reda Abdel Galil
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201736
- About 50% of the produced milk is used for cheese making,
- 80% of cheese is still produced in the Traditional Way.
- 80% of cheese is made out of RAW milk !!!!!
- Drinking Milk Sales increased by 19% in 2016.
- In 2015, Juhayna dominated Drinking Milk Market (46% MS)
- Same year, Arabian Food Industry (Domty) led cheese,
Recording a MS of 10%.
- In 2016, Yoghurt and Sour milk Products Grew by 18%.
Present Status of Dairy in Egypt
Average Production in Egypt 2015 - 2016
Soft cheese
50%
Hard
cheese
8%
Processed
cheese
12%
UHT milk
30%
Sales
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201737
80,000Tons
500,000Tons
120,000Tons
300,000Tons
9% Growth in 2016
(Seems to be )
50
30
8
12
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201738
Thanks to Dr Reda Abdel Galil
Generally : Raw milk is Comparatively Expensive in Egypt
Cheese production in Egypt
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201739
Thanks to Dr Reda Abdel Galil
Growth of 9 % in 2016
Channel Split
Dr Sherif Anis 0122-314-709040 CFI & MPOC Seminar 25 July 2017
Dairy Regional Split
Dairy Market Overview in Egypt
Mainly
Small
Shops &
Groceries
Mainly
Cairo &
Alex.
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201741
Egypt is the Biggest White Cheese Market
for Tetra Pak (World wide)
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201742
Thanks to Dr Reda Abdel Galil
Egypt is a Main Cheese Exporter
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201743
Number of Dairy Farms
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201744
Quick SWOT ANALYSIS Of
Dairy Industry in Egypt
&
Recommendations
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201745
Strengths
Cheap Manpower
Availability of Technical Skills
Comparatively Cheaper Energy
Growing Local Demands
Raising Cattle is an Old Practice
Traditional Products are well known
Good Chances for Exporting
New Investment Law Advantages
Bank Loans are more easy : STL, MTL, LTL
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201746
Weaknesses
Low EGP Purchasing Power
Low Currency Value of EGP
High Cost of RM & PM
Fragmentation (Scattered) of Animal Wealth
Animal Feeding problems (Cost & Quality)
Milking Automation is not well-practiced
The need to Upgrade Animal Breeds
Loose milk (Street milk)
Lack of Consumer Health Awareness
Below-Average Logistics
The Cooperative Systems are Absent
No Governmental Support
Some Legislation Weaknesses
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201747
Opportunities
Increased Raw milk Production
Modern Technology is available
Infra Structure is going Better
Marketing Channels have been Improved
Improved Hygiene Standards
Establishing Cooperative Societies
Good Training Programs
Privatization is Generally Encouraged
Improved Consumer Awareness
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201748
Threats
High Cost of inputs and Custom Duties
Cost of good Breeds is very high
Rapid changes in worldwide Technology
Licensing Measures are Not that Tight
No Government Strong Subsidy
Quality and Safety Controls are Weak !
Some markets Banning (i.e. Europe)
Most of RM and PM are Imported
Market Dumping from some Countries
Consumption & Market trends
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201749
Status & Recommendations
 Better Control on the Manufacture of cheese from Raw Milk
 A ‘ Code Of Practice ’ needs to be developed to ensure the Safe Manufacturing
 An Education Campaign needs to be delivered to the Consumer
 The Marketing , Branding and Promotion of Egyptian’s traditional cheese to
improve its Competitiveness in both Domestic and International Marketplace .
 Research on New and traditional Packaging Options for our Artisanal Products
will also have a better effect on the way of cheese Distribution.
1 / 3
Consumption & Market trends
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201750
Status & Recommendations
 Encouraging the investment in medium and big milk Farms
 Creating good link between Industry and Academic Research centers
 Activation the Supreme Committee of Food Safety (Newly Established)
 Solutions to Minimize industryWastes
 More focus on Buffaloes improvement (Qualitatively and Quantitatively)
 Utilizing the Idle Capacities in existing Factories
 Upgrading and improving raw milk Collection and Cooling Dynamics
 More Investments in RM and PM local manufacturing
2 / 3
Some Legislation weaknesses in soft Cheese SPECS
 Egyptian Standards 1008-12/2005
Must be amended :
- Precise Minimum Protein Content
(Not as an Advice : to be around 10 %)
- Precise Maximum Lactose Content
(Not as an Advice : to be around 4.5 %)
- Specifying the allowed Preservatives
( Not the non allowed !! )
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201751
Status & Recommendations 3 / 3
This is My point of view,
I might have Not Considered someValid issues
I am sure that most of you have
More Fruitful Points to Enrich
the Industry Portfolio………
(((( This why people always MEET … ))))
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201752
My Last Slide
Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201753
Best Regards : Sherif Anis
sherifanis@hotmail.com
Mobile +20-122-314-7090

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Development Stages in the Domestic Egyptian Dairy Industry

  • 1. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20171 Dairy Science Department Faculty of Agriculture Cairo University 25 July 2017 Dr. Sherif Anis Professor , Dairy Science Food & Dairy Consultant Development Stages in the Domestic Egyptian Dairy Industry
  • 2. Let us Brief Up the Story Of Development Stages in Few Slides ……. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20172 Domestic Dairy in Egypt
  • 3. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20173 Dairying in Egypt is a Very Old Experience …. Cheese Grain-Stone Fossils Dairy Industry in Egypt is a Mankind-Old (B.C.)
  • 4. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20174 Up to Early Selling Milk Directly from Cows, was Normal in the Streets Boiling
  • 5. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20175 Still; Some Unhygienic Ways of Raw milk Transportation are adopted
  • 6. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20176 Still; Street Raw milk is Sold !!! Unhygienic ways of Raw milk Handling !
  • 7. Still …. Using Humble Village dairy (Obsolete) Practices Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20177 Butter churning Containers of Natural Souring Butter
  • 8. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20178 Same Traditional Kareish Cheese Still Ongoing ! Mesh Cheese
  • 9. Still ……We Suffer from Low Quality Cheese Made in Unlicensed Locations !!!!  Low quality Powder milk mixed with Low quality raw milk (Containing illegal preservatives such as : (Formalin, H2O2, Meta-bisulphites,Ammonia ….etc.)  Taking Cream out !!!!!  Adding Starch, Gelatin !!!  Camouflaging Flavors  Carbonates  Cheap Stabilizers  Cheap Emulsifiers Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20179 Laundry Cheese !! Reduced COGS Inferior Quality Product
  • 10. However, Raw milk Cycle In Egypt is Still Quite Random !!!!! Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201710 Producer (Farms) Collection Dealers Small Centers Factories FACTORY Consumer
  • 11. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201711 YET… There is HUGE and Remarkable Development In The Domestic Dairy Industry In Egypt
  • 12. Misr Milk & Food Company (Manpower Institute) Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201712 - 9 Factories - Many small and big milk Collection Centers - Good Fleet supply chain - Almost : All dairy products - Hundreds of Outlets As a matter of fact, Actual industry started in the 60’s
  • 13. Pioneering Companies  Milky Land  Juhayna  Domty  Elmisrieen  Enjoy (Dolci)  Dalla (Nubariah)  Green Land  Faragalla  Sadafco  Sakr  Arab Dairy (Panda)  Katilo  Dina Farms  Labanita Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201713 Then Modern industry started in the 80’s Milky Land
  • 14. Some International Brands are NOW in Egypt :  Nestle  Arla  Al Marai  Danone  Campina  LaVache quirit  Kraft  ….. etc Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201714
  • 15. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201715 1- More Focus on Milk Collection Centers (Hubs) SmallBig Some Features of Development Progress Quickly ……
  • 16. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201716 2- Better Raw Milk Transportation
  • 17. 3- Many Good Medium-Size Factories Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201717 Mainly : 2 Cheese Types
  • 18. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201718 Domiati Cheese (FETA) The Main Soft Cheese in Egypt Famous
  • 19. Ras: The Main Hard Cheese Type in Egypt Ras Cheese (We Call it Roomi ) (Similar to Kefalotere Cheese) Dr Sherif Anis 0122-314-709019 CFI & MPOC Seminar 25 July 2017 Famous
  • 20. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201720 4- Many Modern & Multi - Products Factories
  • 21. 5- UF Introduction to Feta Cheese Making Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201721
  • 22. 6- Many Cheese Varieties are now Available Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201722
  • 23. 7- Also, Introduction of New Cheese Categories Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201723 Low Salt cheese (Light) Vegetable Oils Involvement Low Fat and Fat-Free cheese Flavored cheese Spreadable cheese types
  • 24. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201724 8 - UHT Expansion (Tetra Pak & Combibloc)
  • 25. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201725 Tetra Pak Combibloc Elopak
  • 26. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201726 9 – Using Almost all Types of Caps / Closures
  • 27. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201727 10 – Production of Economic UHT milk Pouches
  • 28. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201728 11 - Also, Packaging in Plastic Bottles HDPE and PET
  • 29. 12 - Many Healthy Fermented Products Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201729
  • 30. 13 - R & D : New Products Innovations Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201730  Many Functional Food products  Probiotics and Prebiotics Introduction  Wide range of Flavored dairy products  Research on Encapsulation and Nanotecnology  Realizing some Omega products  ……. etc
  • 31. and ….. Lots of Ice cream Products Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201731
  • 32. Dairy Business Figures and Statistics in Egypt Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201732 Now….Egypt Dairy Industry in Numbers
  • 33. 1) Investment in dairy is more than 4 - 5 EGP Billion 2) Dairy Market Size is Almost 400 - 500 EGP Billion 3) More than 200 Medium to Big Factories 4) Small dairy Labs are more than 4000 !!!!!!!! 5) Dairy-Self Sufficiency in Egypt is around 70-75 % Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201733 We mainly Eat Milk rather than Drinking 15-20 % 80-85%
  • 34. Per capita Consumption is Very low In Egypt !! Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201734
  • 35. Raw Milk Production in Egypt Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201735 Total Around 5.5 Million Ton Cows Buffaloes Thanks to Dr Reda Abdel Galil
  • 36. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201736 - About 50% of the produced milk is used for cheese making, - 80% of cheese is still produced in the Traditional Way. - 80% of cheese is made out of RAW milk !!!!! - Drinking Milk Sales increased by 19% in 2016. - In 2015, Juhayna dominated Drinking Milk Market (46% MS) - Same year, Arabian Food Industry (Domty) led cheese, Recording a MS of 10%. - In 2016, Yoghurt and Sour milk Products Grew by 18%. Present Status of Dairy in Egypt
  • 37. Average Production in Egypt 2015 - 2016 Soft cheese 50% Hard cheese 8% Processed cheese 12% UHT milk 30% Sales Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201737 80,000Tons 500,000Tons 120,000Tons 300,000Tons 9% Growth in 2016 (Seems to be ) 50 30 8 12
  • 38. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201738 Thanks to Dr Reda Abdel Galil Generally : Raw milk is Comparatively Expensive in Egypt
  • 39. Cheese production in Egypt Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201739 Thanks to Dr Reda Abdel Galil Growth of 9 % in 2016
  • 40. Channel Split Dr Sherif Anis 0122-314-709040 CFI & MPOC Seminar 25 July 2017 Dairy Regional Split Dairy Market Overview in Egypt Mainly Small Shops & Groceries Mainly Cairo & Alex.
  • 41. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201741 Egypt is the Biggest White Cheese Market for Tetra Pak (World wide)
  • 42. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201742 Thanks to Dr Reda Abdel Galil Egypt is a Main Cheese Exporter
  • 43. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201743 Number of Dairy Farms
  • 44. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201744 Quick SWOT ANALYSIS Of Dairy Industry in Egypt & Recommendations
  • 45. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201745 Strengths Cheap Manpower Availability of Technical Skills Comparatively Cheaper Energy Growing Local Demands Raising Cattle is an Old Practice Traditional Products are well known Good Chances for Exporting New Investment Law Advantages Bank Loans are more easy : STL, MTL, LTL
  • 46. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201746 Weaknesses Low EGP Purchasing Power Low Currency Value of EGP High Cost of RM & PM Fragmentation (Scattered) of Animal Wealth Animal Feeding problems (Cost & Quality) Milking Automation is not well-practiced The need to Upgrade Animal Breeds Loose milk (Street milk) Lack of Consumer Health Awareness Below-Average Logistics The Cooperative Systems are Absent No Governmental Support Some Legislation Weaknesses
  • 47. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201747 Opportunities Increased Raw milk Production Modern Technology is available Infra Structure is going Better Marketing Channels have been Improved Improved Hygiene Standards Establishing Cooperative Societies Good Training Programs Privatization is Generally Encouraged Improved Consumer Awareness
  • 48. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201748 Threats High Cost of inputs and Custom Duties Cost of good Breeds is very high Rapid changes in worldwide Technology Licensing Measures are Not that Tight No Government Strong Subsidy Quality and Safety Controls are Weak ! Some markets Banning (i.e. Europe) Most of RM and PM are Imported Market Dumping from some Countries
  • 49. Consumption & Market trends Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201749 Status & Recommendations  Better Control on the Manufacture of cheese from Raw Milk  A ‘ Code Of Practice ’ needs to be developed to ensure the Safe Manufacturing  An Education Campaign needs to be delivered to the Consumer  The Marketing , Branding and Promotion of Egyptian’s traditional cheese to improve its Competitiveness in both Domestic and International Marketplace .  Research on New and traditional Packaging Options for our Artisanal Products will also have a better effect on the way of cheese Distribution. 1 / 3
  • 50. Consumption & Market trends Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201750 Status & Recommendations  Encouraging the investment in medium and big milk Farms  Creating good link between Industry and Academic Research centers  Activation the Supreme Committee of Food Safety (Newly Established)  Solutions to Minimize industryWastes  More focus on Buffaloes improvement (Qualitatively and Quantitatively)  Utilizing the Idle Capacities in existing Factories  Upgrading and improving raw milk Collection and Cooling Dynamics  More Investments in RM and PM local manufacturing 2 / 3
  • 51. Some Legislation weaknesses in soft Cheese SPECS  Egyptian Standards 1008-12/2005 Must be amended : - Precise Minimum Protein Content (Not as an Advice : to be around 10 %) - Precise Maximum Lactose Content (Not as an Advice : to be around 4.5 %) - Specifying the allowed Preservatives ( Not the non allowed !! ) Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201751 Status & Recommendations 3 / 3
  • 52. This is My point of view, I might have Not Considered someValid issues I am sure that most of you have More Fruitful Points to Enrich the Industry Portfolio……… (((( This why people always MEET … )))) Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201752 My Last Slide
  • 53. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201753 Best Regards : Sherif Anis sherifanis@hotmail.com Mobile +20-122-314-7090