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MPOC-Cairo efforts to promote Malaysian Palm Oil in Egypt
The Malaysian Palm Oil Council (MPOC) works to promote Malaysian palm oil in Egypt through various efforts. The MPOC aims to enhance understanding and acceptance of palm oil by highlighting its benefits and sustainability. It also seeks to safeguard palm oil's dominant market position. In Egypt, over half of imported oils and fats are palm oil products. The MPOC supports the Malaysian palm oil industry through programs for the food industry and consumers, as well as exhibitions, seminars, factory visits, media campaigns, and social media.
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MPOC-Cairo efforts to promote Malaysian Palm Oil in Egypt
- 1. Malaysian PalmOilCouncil The effortsof the Malaysian Palm oil Council in supporting the use of palm oil in food industry in Egypt Ihab Hassan Market Development Executive MPOC - Cairo
- 2. Presentation outline ➢About MPOC. ➢Palmoil and the global oils and fats requirements. ➢Palm oil as a market leader / affordability and sustainability. ➢Palm oil is filling the global oils and fats requirements. ➢Palm oil Market share in Egypt. ➢MPOC efforts supporting the Malaysian palm oil industry.
- 3. MISSION To promote themarket expansion of Malaysian palm oil and its products by enhancing the image of palm oil and creating better acceptance of palm oil through awareness of various technological and economic advantages (techno-economic advantages) and environmental sustainability.
- 4. OBJECTIVES 1- To enhancetrade opportunities in the market place by identifying and meeting the latest opportunities in the market. 2 - To encourage product diversification by using Malaysian palm oil as the key ingredient, thus gaining a prominent role in new and reformulated products. 3 - To improve understanding of palm oil, enhancing its application and elucidating its numerous strengths and benefits. 4 - To uphold the good name of Malaysian palm oil by closing the gap between the issues of perception, allegations and the realities of palm oil. 5- To safeguard Malaysian palm oil as the most dominant vegetable oil in terms of market coverage, nutritional benefits, environmental sustainability and commercial success.
- 12. The Egyptian oils& Fats Market ➢Well structured. ➢Insufficient oils & fats production. ➢Strategic location. ➢Growing population.
- 13. Palm oil importsin Egypt in 2017 Vs other oils and fats. Soybean oil 12% Sunfloweroil 29% Palm oil products 54% Others 5%
- 14. MPOC efforts supportingthe Malaysian palm oil industry. INDUSTRY ➢POTS ➢POTAP ➢CARES ➢Exhibitions (Food Africa / HACE/ Etc…) ➢Seminars/ Workshops ➢Factory briefing ➢Sponsorship ➢Programs for chefs ➢Online: Website / Social media CONSUMER ➢Consumer Events (Cairo Bites) ➢Social Media ( Facebook / YouTube ) ➢Website ➢Printed Media (Magazines /Newspaper) ➢Radio
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- 24. Contact us. You suggestionsare appreciated. Phone: 01011033035 Email: info@mpocegypt.com www.MPOCEgypt.com /MPOCEgypt /MPOCEgypt Address: No. 227, 4th Floor, Sahara Building, Second Commercial Sector, 5th District, 11835 New Cairo, Egypt.
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