The document outlines plans for research on an organization's advertising and marketing. It involves analyzing 5-6 artifacts like websites, photos, and flyers to understand messaging themes. Words will be a key focus since many ads use descriptive text over visuals. Primary research aims to question at least 3 people affected by a social issue to gather in-depth perspectives, though access and recording responses could pose challenges. The research will consider sensitive social topics, potential problems, ethical issues, and how community characteristics may impact findings.

1. Aims and Considerationssheet
ExistingProducts:
How many existingartefactsdo you feel you will needto look at?
I will probablyneedtolookatroughly5 or 6 artefactsinorder to create a profile whichwillgive
clearinsightintomychosen organisation andbuildupa theme thatwill be easilyidentifiable. This
will helpme togeta gist of what the organisationismostlikelytopromote intheiradvertsand
howit iseffective.
What kindsof artefacts are you expectingtolook at?
Websites,photographs,flyers,advertsetc.
What elementswill youlookat to helpyou withyour research?
Words,especially,since mostof the adsthat I have alreadylookedatdon’ttendtoinvolve
photographsbutwordsand shapes,instead.Some of them are verypersonal tothe reader,by
puttingrealisticsituationsintowordsandlayingitoutina way that’snot specifictoanygender.
Some are motivationalandothersare rhetorical questionsandtheyall leadontowebsitedetails.
Primary Research:
How many people wouldyou hope to questionas part of your primary research?
At least3 people.Evenif Iam notable to findmore people toquestion,Iwill have more time to
learnaboutmy 3-chosen people andIcan gathermore in-depthinformation. The onlyproblemis
that if I wantedto recordmy data,I wouldn’thave alot of people todoit with
What methodswill youuse?
Couldthere be issuesingettingaccesstopeople affectedbyyourchosensocial issue?
How will youknowif yourresearchhasbeensuccessful?

2. Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?
Couldyouface any problemswhentryingto researchsocial actionissues?If so,isthere away to
overcome these?
Where wouldyouexpectyourfinishedpiecestobe displayedanddistributed?
What fundingissues mightasocial actionorganisationface?
What ethical considerationsmightyouneedtothinkabout?
How couldsocial,personal andpolitical issuesaffectyourresearch?
How couldthe communitycharacteristicsandtheirresourcesaffectyourresearch?