Development for d4 a
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The document discusses different mood board ideas for marketing an energy drink. Idea 1 uses Ancient Greek themes of strength and power with colors of red, gold, white and blue. Idea 2 uses an Asian-inspired theme promoting a healthy lifestyle with bright, vibrant colors and decorative oriental fonts. Examples of logo designs are provided applying the different themes and exploration of typography, colors, and simplicity.
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This unit plan is designed to teach 6th grade students about Ancient Greece over the course of 8 days. Students will learn about Greek history, mythology, and the Olympic gods. They will study Greek democracy and compare the governments of Athens and Sparta. Students will also learn about Greek warfare and the Trojan War. The unit culminates with students presenting projects about the Olympic gods and participating in Greek-themed activities and games. Students will be evaluated based on class participation, presentations, papers, and group/individual activities.
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2. For the first spread, guidelines were added and small adjustments were made to elements to create a tighter, neater design.
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- Develop graphic design skills like layout, typography and branding as you design the recipe cards.
- Improve time management as you coordinate with a small team to complete the project on schedule.
- Practice project management skills by delegating tasks, tracking progress and ensuring quality control.
- Enhance communication and collaboration skills by working closely with the client and teammate(s).
- Learn more about the vegetarian lifestyle by researching recipes and understanding their target audience.
- Showcase your work in your portfolio and use it to gain more experience working on client projects.
- Network with the Vegetarian Society which could lead to more work or
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This document summarizes research from a survey of 26 individuals. It found that most respondents were female and in their late teens/early 20s. The majority of vegetarians identified as lacto-ovo and preferred main dishes and desserts. Respondents overall preferred simple instructions on recipe cards with a modern style, though females slightly preferred a contemporary style. This information will be used to target the recipes, style, and instructions on the cards to the identified key audiences.
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The document summarizes key aspects of ancient Greek civilization from its early history and the emergence of the polis system to its major city-states of Athens and Sparta, art, theater, and influence of philosophers like Socrates, Plato, and Aristotle. It provides details on Greek religion, architecture like the Parthenon, and genres of drama like tragedy and comedy performed in amphitheaters. Major time periods discussed include the Minoan, Mycenaean, Archaic, Classical, and Hellenistic eras of ancient Greece.
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Jonah Adshead is developing mood boards for two energy drink ideas:
1) A pre-workout drink inspired by Ancient Greece with colors of yellow, red, white, and black and imagery of muscular Greek gods and soldiers.
2) A healthier alternative inspired by Asian culture using bright colors and oriental fonts to convey vibrancy while contrasting perceptions of energy drinks as unhealthy. Simple designs with large blocks of color and emphasis on typography will be used.
Development for d4 a
This document provides ideas for designing a mood board with Greek god themes of strength and energy for a drink product. The proposed colors are reds, golds, whites, blues, and some black with lightning effects to symbolize the gods. A logo is shown using these bright, vibrant colors together with yellow and glow effects to convey energy and vibrancy for pre-gym and healthy drink ideas. Different text styling techniques like colored text, strokes, and shadows are suggested to make the text pop off the page.
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The document summarizes Jonah Adshead's experiments with experimental photography techniques. Some of the techniques explored include capturing movement with slow shutter speeds, capturing movement trails of people with a stationary camera, "barrel rolling" the camera zoom while the shutter is open to create a warped effect, taking blurred photos by adjusting shutter speed, capturing reflections, and creating photomontages by taking multiple photos and merging them. For each technique, Jonah discusses the methods used, effects achieved, and ideas for further experiments.
Evaluation
- The document discusses the author's evaluation of a project where they explored different writing styles and recreated pieces in each style. They summarized their experience writing in the styles of a fanzine, obituary, interview, press release, and tabloid article.
- For the fanzine piece, the author struggled at first to adopt an informal tone but was able to improve their work after reviewing examples of fanzines. They had an easier time with the obituary style, which suited their formal writing abilities.
- Completing the interview posed challenges in getting responses to survey questions. The author learned they would have been better doing one-on-one discussions. They created a plausible press release and re
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The document provides a critical evaluation of photographs taken by Jonah for a fashion photography assignment. Jonah discusses various techniques used such as plain backdrops to focus attention on the subject, high apertures to blur backgrounds, and black and white editing to further simplify images. Jonah also comments on the intentions to create natural-looking photos inspired by streetwear brands and to showcase clothing trends. Areas for improvement include using natural light and further editing highlights and shadows.
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Understanding clients and their requirements is important in marketing to produce work they will be pleased with. Communication must be kept open during production and clients should review progress to ensure the work matches their vision. Market research techniques like market segmentation help understand a market's consumers and competition to identify opportunities. A SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats to plan improvements. Audience profiling provides demographic and behavioral information about typical clients to tailor marketing. Press releases aim to communicate newsworthy information to media organizations and should contain the who, what, when, where, why and how of an announcement.
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Photography Applications discusses various types of photography including advertising, fashion, photojournalism, portraiture, high street photography, studio work, architectural photography, medical photography, illustration photography, and fine art photography. For each type, it describes the purpose, equipment used such as lenses and lighting, and examples of photographers who specialize in that area.
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This document discusses layout grids in InDesign. It contains a 3x3 grid, a cut-out shape, and a 3x6 grid. These grids and shapes provide options for organizing content visually on a page in InDesign.
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The document describes revisions made to a magazine design. The initial design was done by eye but then guidelines were added. A second draft was also done by eye with the only difference being a photograph. After tightening everything up and lining up images and text to the guidelines properly, the version 2 design was lined up according to the guidelines.
Evaluation
1. The document describes the process of designing magazine spreads and a cover page for a feature article.
2. For the first spread, guidelines were added and small adjustments were made to elements to create a tighter, neater design.
3. A second spread was designed from the start with guidelines to allow quicker, proportionate work. More white space made the page look "fuller".
4. A double-page feature article cover was created by extending a portrait photo across two pages in Photoshop. Transparent text was added over the photo.
Research on sas original products
The SAS logo and merchandise effectively promote the organization's mission. The logo uses a simple yet eye-catching wave design in blue, representing the oceans. Merchandise items like beach towels, surf wax, and reusable bags directly appeal to surfers and ocean enthusiasts while spreading awareness of SAS. The bright colors and striking imagery in SAS posters also draw attention and encourage support through rhetorical questions and speculative illustrations about potential future ocean pollution. Overall, the documents show that SAS crafts its branding and visuals carefully to resonate with its target audience and promote action on its important causes.
Working to a brief pro forma recipe cards
Here are some opportunities this brief could allow you to explore:
- Develop graphic design skills like layout, typography and branding as you design the recipe cards.
- Improve time management as you coordinate with a small team to complete the project on schedule.
- Practice project management skills by delegating tasks, tracking progress and ensuring quality control.
- Enhance communication and collaboration skills by working closely with the client and teammate(s).
- Learn more about the vegetarian lifestyle by researching recipes and understanding their target audience.
- Showcase your work in your portfolio and use it to gain more experience working on client projects.
- Network with the Vegetarian Society which could lead to more work or
Henry jonah pre production techniques pro-forma
This document discusses pre-production techniques for a project creating recipe cards for the Vegetarian Society. It will likely be client financed by the Vegetarian Society as they have commissioned the project. A schedule with contingency time will be created to ensure deadlines are met despite potential issues. The team will consist of 2-4 people with roles in graphic design, photography, and editing. Legal requirements around photography releases, copyright, food labeling, and advertising standards will need to be considered.
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Research
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Development for d4 a
Jonah Adshead presents two ideas for energy drink designs with different themes. The first draws inspiration from Ancient Greece focusing on colors and imagery from Greek armies and gods to appeal to bodybuilders. The second takes a more subtle, healthy approach inspired by Asian culture using bright colors and oriental fonts to market the drink as natural and good for the soul. Jonah explores color schemes and logo designs for both, showing how imagery, text styles and single-color approaches could work well for the themes.
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The document provides information about classical Greek civilization and its architecture. It discusses:
1) Key periods in ancient Greek history including the Archaic, Hellenic, and Hellenistic periods and important places like Athens, Sparta, and Troy.
2) Natural factors like geography and climate that influenced Greek architecture. Civilization factors including the development of democracy and Greek religion/mythology.
3) Architectural styles and orders that emerged including Doric, Ionic, and Corinthian columns and structures like the Parthenon, Temple of Artemis, and Colossus of Rhodes.
4) The use of optical corrections and proportions based on the golden ratio in Greek architecture. Elements
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Henry jonah
This document summarizes research from a survey of 26 individuals. It found that most respondents were female and in their late teens/early 20s. The majority of vegetarians identified as lacto-ovo and preferred main dishes and desserts. Respondents overall preferred simple instructions on recipe cards with a modern style, though females slightly preferred a contemporary style. This information will be used to target the recipes, style, and instructions on the cards to the identified key audiences.
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The document summarizes key aspects of ancient Greek civilization from its early history and the emergence of the polis system to its major city-states of Athens and Sparta, art, theater, and influence of philosophers like Socrates, Plato, and Aristotle. It provides details on Greek religion, architecture like the Parthenon, and genres of drama like tragedy and comedy performed in amphitheaters. Major time periods discussed include the Minoan, Mycenaean, Archaic, Classical, and Hellenistic eras of ancient Greece.
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2) A healthier alternative inspired by Asian culture using bright colors and oriental fonts to convey vibrancy while contrasting perceptions of energy drinks as unhealthy. Simple designs with large blocks of color and emphasis on typography will be used.
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This document provides ideas for designing a mood board with Greek god themes of strength and energy for a drink product. The proposed colors are reds, golds, whites, blues, and some black with lightning effects to symbolize the gods. A logo is shown using these bright, vibrant colors together with yellow and glow effects to convey energy and vibrancy for pre-gym and healthy drink ideas. Different text styling techniques like colored text, strokes, and shadows are suggested to make the text pop off the page.
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The document provides a template for evaluating a graphic narrative project. It prompts the user to provide specific details and examples from their work to explain strengths and areas for improvement. The user should praise strong elements of their project and identify what they would improve if given another chance. Additional slides can be added as needed and any blank slides should be deleted before submission.
Evaluation
Jess Hedley evaluated their work for an IRN-BRU 32 can design and poster campaign. For the can design, they went with a horror theme involving creepy imagery and fonts. They incorporated a splat shape behind the "32" to break up negative space. For the posters, they initially tried a zombie approach but then moved to an alien theme by warping photos to look alien-like. They used tools in Photoshop like Liquify and Healing Brush. Overall, they aimed to appeal to their target demographic of 16-24 year olds and build on IRN-BRU's increasing popularity by taking a unique approach to the rebranding.
4. pre production fmp
The document provides details about Alicja Morawska's pre-production process for a magazine project. It will include a front cover, contents page, four spreads, a festival promotion page, and a CD cover. Most of the workload will be editing images and text into cohesive pages. Some planned article topics are mental health in the music genre's fans and artists, the meanings behind an artist's tattoos, and an artist's interest in video games and comics. The style sheet discusses using a general house style across pages while adapting aspects based on content. Black, white, red, yellow and orange will form the core color scheme. Thicker fonts are considered for the masthead, while a simpler font is chosen
Logo
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
Logo
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
Logo
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
Initial Plans
The document outlines plans for developing a brand focused on mental health and positivity. It includes mood boards exploring color schemes, website and logo designs, potential products, and an advertisement concept. Yellow and orange were selected as main colors based on their positive meanings. A minimalist aesthetic using these colors will be applied across the brand identity, website, and product designs. Key influences discussed are the founders of Fat Face clothing and how the coronavirus pandemic has negatively impacted mental health, highlighting a need for the brand. The project is also meant to help the author's future career goal of becoming an entrepreneur.
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Evaluation task 3
1) The author hand drew images for their graphic novel and scanned them into the computer. They used tools like the threshold and fill tool to give the images a hand drawn look while making them crisp.
2) For backgrounds, the author used tools like squares, lines, and paintbrushes to add textures like grass and clouds. They also rotoscoped details like blossom trees and mountains.
3) The author tries to limit text and uses speech bubbles and symbolsim to convey meaning, such as using red for dangerous dragons and gold for royalty.
Evaluation of gnarrative
The document summarizes and analyzes a graphic novel story using various narrative theories. It applies Vladimir Propp's character archetypes and plot functions to analyze the story elements. It also uses theories from Todorov, Levi-Strauss and others to examine the story's structure, including its equilibrium disruptions, binary oppositions, and use of a single, linear narrative thread. The story involves a dragon kidnapping a princess and a hero's quest to rescue her, making it an anti-realistic fantasy narrative.
Task 5 proforma
The document outlines a photography experiment to create photomontages using architectural features in Harrogate, UK. Locations that will be photographed include an angel statue surrounded by Victorian streetlamps, the Winter Gardens, Betty's Tea Rooms, and The Cenotaph. Photographs will be taken in a grid pattern from different angles and perspectives. The images will then be combined into photomontages using Photoshop on a Mac computer. The goal is to showcase familiar buildings in unfamiliar ways that people may have never seen before.
Existing photos sources from evaluation
This document provides 3 links to artworks: a digital artwork titled "Mother and me" by Kulka, a cubist painting titled "Cubist Maisonneuve II" by Joe Rotindo, and a photo titled "I Sometimes Pretend to be The Captain of the Starship" by Mon Quixote.
Task 6 evaluation
- The document discusses an experimental photography project involving photomontages created by the author.
- For one photomontage, the author used photos of metal girders and concrete pillars that did not align properly, achieving a desired mismatched effect. However, the author's arm was not prominently featured as intended.
- The author analyzed influences like David Hockney and Mon Quixote who include their bodies in photomontages, and discusses techniques used like different camera settings between photos and Photoshop effects.
Task 4 mboard mmap
This mind map and mood board explores themes of strange perspectives, repetition, and famous monuments through images that depict vehicles, night to day transitions, and strangely shaped or squared images. It also considers whether to make the images bright and colorful with depictions of movement, smoke, and water.
Task 3 research
Scanography involves capturing images of objects or body parts placed on a photocopier scanner, which can distort the images in interesting ways, such as squashing faces or leaving trails if things are moved during scanning. Harris Shutter is a technique using three images of the same scene on a tripod, where the color channels are manipulated in Photoshop to isolate the colors of moving objects across the images, creating interesting composite results with potential for experimentation. Originally, Harris Shutter was achieved using film and color filters rather than the modern digital method.
Digital graphics pro forma
The document provides information on different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, 3DS, and their uses and advantages/disadvantages.
Raster graphics use pixels to form images and are resolution dependent, making them better for computer displays. Vector graphics use mathematical formulas to describe shapes and can be scaled without quality loss, making them better for printing.
JPEG is best for photographs due to its compatibility and small file sizes but results in some quality loss from compression. TIFF allows lossless compression and is a standard printing format. PSD preserves layers and transparency for graphic design work in Photoshop. AI creates high quality vector graphics in Illustrator. 3
Considerations 131104045840-phpapp01
The document discusses the costs, resources, quantity, audience, quality factors, codes of practice, regulation, copyright, and ethical issues related to creating a graphic novel based on a Chinese folk tale for the Chinese New Year celebration. The main costs will be for art supplies, and the college can provide paper and computer programs. Around 100 copies will be made to ensure exclusivity while utilizing a small print company to save money. The target audience will be those interested in Chinese folk tales, manga, and graphic novels between 15-25 years old. Quality will be ensured through research, feedback, and allowing sufficient time. Codes of practice require delivering a high quality manuscript on time and not publishing anything illegal or defamatory. Health and
Graphic narrative health and safety handout
This document outlines several health and safety issues that can arise from computer use and provides recommendations to prevent related injuries:
1) RSI can result from prolonged uncomfortable postures, tasks without breaks, and a poor work environment. Proper ergonomics like correct keyboard/mouse placement and regular breaks can prevent RSI.
2) Loose wires should be tucked away to avoid tripping hazards, especially long scanner wires. Taping wires to the floor can prevent trips if laying flat isn't possible.
3) Bags left behind chairs in high-traffic areas can cause trips if not properly stored under chairs. Extra care is needed in crowded classrooms.
4) Prolonged screen use risks
Finals
This document contains information about finals. It includes a cover page titled "Finals" by Jonah Adshead and sections called "Final Cover" and "Final inner pages".
Extra lil plan bits
The document discusses mind maps and mood boards created by Jonah Adshead for a surfing campaign. It includes a merchandise mind map and mood board showing potential merchandise items like mugs, bags, caps and clothing. The merchandise that most interested Jonah were surfing-related items like board bags, vinyls and leashes that would appeal to surfers. Beach wear and accessories were also considered. Jonah reviewed membership forms from other organizations to design forms for SAS that would attract new members.
Working to a brief pro forma recipe cards
This document discusses different types of briefs that media companies may receive from clients when working on projects. It defines and compares the advantages and disadvantages of contractual briefs, formal briefs, informal briefs, co-operative briefs, negotiated briefs, commission briefs, and tender briefs. The key aspects covered include the level of obligation, flexibility, communication needs, and risk factors associated with each brief type.
Research on the atl twins.ppx
This document summarizes and takes notes on various sources that provide information about the ATL Twins, Sidney and Thurman Sewell. It discusses articles that profile the twins and their rise to fame, interacting with celebrities. Videos are summarized that interview the twins about their childhood, being inseparable, and living double lives as paralegals by day and party figures at night. Notes provide details on their upbringing in poverty in Tennessee, witnessing their father's death, and only graduating middle school. Their alter egos and working hard as insurance lawyers despite their fame are also mentioned.
Eval
This document summarizes and evaluates a logo and posters created for a youth organization called the Social Action and Surfing (SAS) group.
The logo was designed to be simple, colorful, and eye-catching for its target audience of 6-12 year olds. It features bold letters in an oval shape resembling a surfboard with oars, communicating the SAS message through its design.
Four posters were created with the slogan "Beach Assault" to promote a cleanup campaign. They use simple graphics and military language/imagery like camouflage to excite children and spark their interest in the cause. Facts, symbols like treasure maps, and a character in army costume work to clearly communicate the
All work presentation
This document appears to be a collection of random words and phrases with no clear meaning or narrative. It mentions various posters and keeping calm but does not convey any essential information due to its disjointed and incomplete nature.
Case studies sheet
JD Sports conducts optional checkout surveys to build detailed customer profiles including postcode, age, and gender paired with purchase history. This helps inform their marketing strategy. Asking if purchases are for the customer or someone else helps accurately interpret results.
musicMagpie lobbies journalists hoping to increase awareness and gain positive publicity. They aim to communicate key messages to target audiences. Market analysis found parents, especially mothers, most likely to purchase used media from them. PR campaigns with football players helped promote their brand.
Poundland generated Facebook fans and rewarded loyalty through regular online events and competitions advised by their PR firm. This boosted their Facebook following.
Swot analysis
This document outlines a SWOT analysis for a new MP3 streaming device. The strengths include supporting streaming, being more affordable than competitors, and having better battery life than Apple products. Weaknesses are competing against established opponents like Apple and Spotify. Opportunities exist in partnering with Spotify and targeting the right audience at the right price. Threats include direct competition from Apple and Spotify, as well as a resurgence in vinyl and CD popularity.
Band pro forma
Bombhunter is a 23-year-old grime artist looking to break into the mainstream music scene. The objectives of the marketing campaign are to increase Bombhunter's popularity, radio play, and number of club shows. The target audience is young fans of grime, bass, and urban music aged 15-28. Social media like Twitter, Instagram, YouTube and SoundCloud will be used to promote Bombhunter's new album "Man Never Listen" and build hype around secret shows. Hyperbolic phrases like "the coolest album" will be used to appeal to fans and make the album seem like the biggest new sound.
Task 4 adverts
The document summarizes and compares advertisements from different brands:
Stone Island focuses heavily on quality materials and production techniques using technical language to appeal to knowledgeable customers. Primark emphasizes very low price (£9 jeans) to target budget-conscious shoppers. Liberty Mutual positions itself as simpler and easier than competitors who overwhelm customers with complex claims processes. Swift Cover uses humor, with an image of a chicken in a headset, to draw attention and promotes cheaper car insurance above quality of service.
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Development for d4 a
- 2. For this drink idea I plan to use a ancient Greek themed font to put across the theme of god like strength and energy. The colours I use will also be themed around this using reds, golds, white and blue. I could also use some black with lightning across it. This will fit with the theme of the Gods. Idea 1 (Pre-gym)
- 3. There are many very iconic but simple shapes and styles of images or drawing that I can replicate that have very strong connotations of Ancient Greece. This era works very well in a sporting area as well as Greece is where the Olympics originated. The Greek stories of Hercules, the Minotaur, Zeus and many others are all of people or creatures with huge strength and power and so this drink will be very appealing to people who want to get as big and strong as they can.
- 4. Idea 2 (Healthy) I could use these colours in the design of my products as they all are quite bright and vibrant and connote energy and life. I like the idea of an Asian theme as the western world sees theirs as a very healthy lifestyle and culture with strong connotations of spirituality. I think this contrasts the belief held by many people that energy drinks are hardcore, unhealthy and unnatural. Marketing my drink as a healthy, good for the soul drink could work well. The fonts I have chosen are oriental themed and I really like them. They are decorative and interesting but not so much that they are undecipherable, this is an obvious good thing as the customers need to be able to read the brand name.
- 5. Adding a yellow stroke to the centre gives the text a vibrant, electrifying appearance that connotes energy. Using an outer glow can achieve the same effect. Instead of adding a coloured glow or stroke I have this time coloured the text. This means that the connotations of vibrancy and energy are still there and a drop shadow effect can be added. This works well to bring the text off the page. Here is a logo I quickly designed to show how all the colours could work together.
- 6. I did some research looking at oriental advertisement posters and packaging and the best ones I found were all relatively simple designs with quite large blocks of colour and a emphasis on typography. I really like this style and I think it works well and I want to try recreate that in my work. I may look at changing the colours I have selected and only having one. This will make my work bolder and stand out more.
- 7. Here is another logo example I quickly designed to show how it would look with only one colour and a more simple design.