This document outlines a SWOT analysis for a new MP3 streaming device. The strengths include supporting streaming, being more affordable than competitors, and having better battery life than Apple products. Weaknesses are competing against established opponents like Apple and Spotify. Opportunities exist in partnering with Spotify and targeting the right audience at the right price. Threats include direct competition from Apple and Spotify, as well as a resurgence in vinyl and CD popularity.

1. Swot Analysis.
Strengths;
 Supportsstreaming.
 Will be a more affordableoption.
 Could play to the weaknessesof its opposition products. For
examplebattery life is a common complaintaboutApple
products, and so ensuringour MP3 has a very good one will be
good.
Weaknesses;
 The productisgoing against some very tough, well-established
opposition.
 Many peopleprefer iTunesto Spotify.
 Some propelmay not have Wi-Fi or access to the internet.
Opportunities;
 If set at the correct price and targeting the correct audienceit
could be a real challenger to Apple.
 A partnership with Spotify could be usefulfor usand
promotion from them will increase sales.
 Could havealbums or songs that can only be streamed, or can
be streamed early, through our device.
Threats;
 Apple
 The revivalof vinylhappeningcurrently.
 With this revivalCDsmay also become morepopular
 Spotify’ssuccess will directly affect ours.