Delivered at the annual Men of Valor, Agape Chapel International event, at Grand Prairie, Texas on June 15th, 2019, as a Keynote Speaker

1. E-Commerce
Entrepreneurship
Seminar
Speaker: Francis S. Ibikunle
Organized By:
Men of Valor, Agape Chapel International
Grand Prairie, TX
06/15/2019 1

2. Outline:
1. Introduction to E-Commerce
2. E-Commerce Business Setup
3. E-Commerce Store Setup
4. Finding Products to Sell
5. Top Niches to Go Into
6. Marketing Your Online Store
7. E-Commerce Startup Costs
8. Q & A
2

3. Introduction to E-Commerce
Major Types of E-Commerce
❏ Business to Consumer B2C - walmart.com
❏ Business to Business B2B - alibaba.com
❏ Consumer to Consumer C2C - craigslist.com
❏ Consumer to Business C2B - priceline.com
What is E-Commerce?
❏ Any form of transactions
involving buying and selling of
goods and services over the
Internet
.
Advantages of E-Commerce
❏ Low financial cost
❏ 24/7 potential income
❏ Sell internationally
3
Disadvantages of E-Commerce
❏ If your site crashes you can't sell
❏ E-commerce is highly competitive
❏ Shipping your products

4. E-Commerce Business Setup
Basic Requirements:
❏ Legal business formation
❏ Getting an EIN
❏ Open a Bank Account
❏ Apply for Reward Credit Card
❏ Payment Gateway
❏ Register for a Sales Tax Permit
❏ Get a Business Phone Number
❏ Get a Virtual Office Address
.
Decide on who you will be selling to
❏ Business to Business (B2B)
❏ Business to Consumer (B2C)
4
Decide on what you will be selling
❏ Physical products
❏ Digital products
❏ Services
Choosing The Right Technology Platforms
❏ Shopping Cart – e.g. Shopify, Volusion
❏ Payment Processor – e.g. Stripe, Paypal
❏ Fulfillment Center – e.g. Amazon, Shipwire
❏ Social Media Planning Tools – e.g. Buffer, ViralTag
❏ Accounting – e.g. Quicken, Xero
❏ Newsletter – e.g. ConstantContact, Mailchimp
Develop a business plan
❏ Business Plan
❏ Have a financial plan

5. E-Commerce Store Setup
5

6. Finding Products to Sell
Four Types of Hot Products
1. Pain Point Products
2. Passion Products
3. Trending Product
4. Unique Products
How are you sourcing your product?
1. Manufacture In-house
2. Third party manufacturer
3. Dropship
4. Wholesale
6
Websites for Product Research
1. eComHunt.com
2. Thieve.co
3. Aliexpress.com
4. Alibaba.com
5. DHgates.com
Websites to Verify Trending
Products
1. Google Trends
2. JungleScout.com
3. Asinhunt.com

7. Top Selling Niches to Go Into
7
● #1 – Fashion
● #2 – Outdoors
● #3 – Camping
● #4 – Pet Supplies
● #5 – Shoes
● #6 – Baby Clothing
● #7 – Collectibles
● #8 – Novelties
● #9 – Sporting
Goods
● #10 – Self Defense
● #11 – Survival
● #12 – Jewelry
● #13 – Arts & Crafts
● #14 – Leather
● #15 – Knives
● #16 – Tools & Hardware
● #17 – Sunglasses
● #18 – Toys
● #19 – Watches
● #20 – Men’s Clothing
● #21 – Women’s Clothing
● #22 – Automotive
● #23 – Candles
● #24 – Gifts
● #25 – Books
● #26 – Souvenirs
● #27 – Winter Sports
● #28 – Apparel
● #29 – Paintball
● #30 – Electronics
● #31 – First Aid
● #32 – Health & Beauty
● #33 – Beef Jerky
● #34 – Hair
● #35 – Perfumes
● #36 – As Seen On TV
● #37 – Music
● #38 – Office Supplies
● #39 – Smoking
● #40 – Cellphones
● #41 – Furniture
● #42 – Candles
● #43 – Gardening
● #44 – Wedding Supplies
● #45 – Home Decor
● #46 – Vintage
● #47 – Belts
● #48 – Bracelets
● #49 – Earrings
● #50 – Necklaces
● #51 – Sewing
● #52 – Artwork
● #53 – Paper
Supplies
● #54 – Bedding
● #55 – Suits & Ties

8. Marketing Your Online Store
8
Create a Marketing Plan
● Situation Analysis
● Objectives
● Strategies
● Tactics
● Action
● Control
● Budget
● Manpower
● Time
● Affiliate Marketing
● Email Marketing
● Content Marketing
● Mobile Marketing
● Search Engine Optimization
● Social Media Marketing
● Display Advertising
● Search Engine Advertising
● Viral Marketing
● Retargeting Advertising
● Google Shopping
Advertising
● Online Reputation
Management
● Paid Online Advertising
● Cause Marketing
● Online Public Relations
● What Is Influencer
Marketing?
● Video Marketing
● Blog Marketing
Marketing Strategies to Drive Traffic and Conversion

9. E-Commerce Startup Cost
9
Strategy and Planning
● Business Plan Development $500 to
$5000 depending on your business
model
Resources and equipment needed
● Domain Name registration $15/year
● Hosting - Starting at $29 to $299
per month for Shopify subscription
Hiring a team/Virtual Assistants
● Store Manager
● Digital Marketing Specialist
● Digital Analytics Manager
Obtaining insurance and permits
● Business registration - $20 to
$450 depending on the business
structure and state of registration
● Obtaining EIN - $0.00
● Opening bank account - $0.00
Marketing and Advertising budget
● Paid Advertising Starting at $10
per day
● Marketing and Advertising
management services - Varies

10. 10
Thanks!
Any questions?
You can find me at
E-Business Brain
4425 W Airport Fwy #376
Irving, TX 75062
Email: francis@ebusinessbrain.com
Cell: 972 639 2478
Web: www.ebusinessbrain.com
Social Media: @ebusinessbrain