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Developing a survey using survey monkey
- 1. Developing a Useful Survey Using Survey Monkey…in less than 60 minutes…1
- 2. Why Survey Monkey??2It’sfree & easy
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- 5. ObjectivesDescribe Uses ofSM or other similar productClarify your goals/what you want to knowIdentify sample and sample size to be surveyedWrite questions, aka “Items”Test the survey instrumentDeliver/distribute surveyDisplay and Use data collected5
- 6. When would weconduct a survey?Research, formal or otherwiseOpinion gatheringData gatheringEvent planningOther???6
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- 8. What do youwant to know?Is there one or more research question(s)?Is there a decision to be made?8
- 9. Whodo you wantto survey?All, or a segment?How many responses do you want?How many surveys should you send?9
- 10. Consider the overall‘instrument’Choose the toolChoose color, logo, art, aesthetics, etc.Consider the types of questions to useDesign, experiment, edit, try again10
- 11. Write questions, aka“Items”Be clearBe conciseBe spareDon’t ask stuff you are only sort of interested in knowingAsk yourself “what will I do with the answers”?11
- 12. Testthe survey instrumentCreatea short, fun one first!FriendsRelativesColleaguesYoung people (for clarity, language)12
- 13. Deliver/distribute the surveyInperson?Via email?On paper?Add deadlineand close surveyFollow up as needed13
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- 17. Results Display &Analysis17
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- 20. ResourcesSM help &TutorialsAAPORGoogle ScholarGoogle BooksWikipedia on Response RateWikipedia on SamplingWikipedia on Data CollectionMEDLINE (MeSH)Your librarians20
- 21. Steps in theprocessKnow the variety of uses for surveysKnow “what you want to know”Identify a good sample and sample sizeDesign the instrument (color, appearance…)Write the questions, aka “Items”Test the survey instrument (on colleagues)Determine method and deliver the surveyDisplay and use data collected21
- 22. Thanks! Callany time!Jacque Doyle602-827-2031jddoyle@email.arizona.edu22
Editor's Notes
- #2 Whirlwind intro!!
- #7 Pause—ask them!!
- #14 Paper-and-pencil vs. Web-based questionnairesThis criterion refers to the medium used to administer the questionnaire. Paper-and-pencilquestionnaires are questionnaires that are used in paper form. Web-based questionnaires arequestionnaires that use the Internet as a medium. Most questionnaires were developed to beused in a paper-and-pencil version. Only recently, with the development of the Internet, ithas become possible to use Web-based questionnaires. There is a wealth of literature on thecomparison between paper-and-pencil and Web-based questionnaires [47,57–60]. However,most of that literature is limited to comparing response rates: response rates for Web-basedquestionnaires tend to be equivalent or slightly higher than response rates for paper-and pencilquestionnaires [47,61,62], although recent evidence suggests that response rates ofWeb-based questionnaires are dropping. Little research has focused on the question ofequivalence: do Web-based versions of questionnaires produce similar results to paper-and pencilquestionnaires? Some limited research shows that this is the case [63–67]. We advisecaution in comparing results of questionnaires used with different modes of administration,unless a test of equivalence has been conducted with the questionnaire in question. Four ofthe 10 end-user satisfaction questionnaires have been used in a Web-based format (see TableII).