The costumer experience is nowadays more important than ever for brands that want to succeed in creating a good customer-centric strategy. Consumers are demanding personalized offers and products. Brands have the opportunity to exploit digitization in order to create added value whilst capturing relevant data from their clients. Our digital solution integrate the product features and consumer’s personal context and characteristics. The aim is to accompany consumers in a personalized manner, making the customer journey easier, and adding value. Would you like to know how? Check out this presentation.

1. · HEALTH PARADIGM SHIFT ·
Marcos López
Brand Manager
marcoslopez@monteloeder.com
Skype: marcoslopez@monteloeder.com
T. +34 965 68 52 75 · Ext.133
PERSONALIZATION AND MEASUREMENT OF HEALTH

2. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
Marcos López
Brand Manager
· NEW HEALTH PARADIGM ·
DIGITAL TRANSFORMATION OF CUSTOMER CONSUMPTION EXPERIENCE

3. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
Marcos López
Brand Manager
GLOBAL
CONTEXT
We live in the digital era. Consumers are
becoming digital. They are demanding simple
and personalized solutions. A profound
customer experience has evolved from
convenient to necessary in all the industries.
Growing customer expectations and superior
service drives efforts to advance and refine
digital solutions.
Digital customers look for self management
services, superior customer experience and
proven efficacy. Digitization is transforming
sectors and industries, creating new
business models, approaches and players.
Technology has enabled this new paradigm
and the shift towards customer centricity.
CONSUMERS
Health is moving towards precision health solutions.
Data and analytics are enabling individualized treatments and outcomes.
Consumers are more conscious about the importance of Preventive
Health that is closely related to nutrition and habits.
Consumers are more knowledgeable and participant in health self management.
COMPANIES
Companies are bringing together different business capabilities to create new
consumer-focused products and services. Building a direct digital relationship
with customers to influence consumption outcomes rather than working with
intermediaries. Finding new sources of value and developing new business models
around them.
NEW VALUE PROPOSITION
Consumer-centric value proposition implies prioritizing the development of
scientifically-proven products and create a satisfying consumption experience.
Health ingredients functional targets must be very specific, the consumer must be
capable of measuring and perceiving its effect so they can see the real value.

4. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
ABOUT US
Monteloeder is a Biotech company with more than 20 years of
experience developing and commercializing scientifically proven
functional ingredients. We are mainly focused in 3 áreas: skincare,
metabolic síndrome and sports performance.
In 2014, we realized the change that was undergoing in all the
industries around us and it is a matter of time that digital
revolution will disrupt our sector as well. Monteloeder created a
new business line focused on digitizing our health ingredients and
health related products. We created a new ecosystem in order to
expand our capabilities and nowadays we are able to deliver, not
just scientifically proven health ingredients but complete digital
health solutions to our B2B partners. Our solutions are based on 3
pilars: a proven efficient product, applying personalization and
measurment by using digital and mobile technologies and manage
the consumer experience.
Marcos López
Brand Manager

5. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
AGILE & DESIGN
THINKING PRINCIPLES
DEVELOP, LEARN, ADAPT
DISCOVER
NEEDS/
INSIGHTS
DEFINE
OPPORTUNI
TIES
CREATE
SOLUTIONS
Marcos López
Brand Manager
PROTOTYPE
THE
EXPERIENCE
TEST
AND LEARN
To develop our innovative methodology we
have applied the Agile and Design thinking
principles.
The more remarkable characteristics of these
development methodologies are the
adaptability due to the constant iterative
processes and the prompt incorporation of
the final user in the process. Develop fast,
test, learn even faster and constantly adapt
to improve your solutions. Focus on
solutions, not on problems.
ITERATE

6. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
THE APPROACH
OUR METHODOLOGY
Marcos López
Brand Manager

7. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
THE ENTRY POINT IN ML METHODOLOGY FOR DIGITALIZING
HEALTH INGREDIENTS IS DIFFERENT IN EACH SCENARIO.
THREE SCENARIOS COULD TAKE PLACE
SELLING BRANDED INGREDIENTS PARTIALLY DIGITALIZED.
The ingredient already has a service associated based on
technology. There is available an app that manages part of the
customer journey associated to the ingredient.
DIGITALIZING A CUSTOMER’S HEALTH INGREDIENT.
The client provides its own functional ingredient/ formulation and
all the relevant related information. Monteloeder dessigns the
digital solution (clinical trials, APP and piloting).
CREATING A NEW DIGITALIZED HEALTH INGREDIENT WITH A
FUNCTIONAL TARGET as starting point from our client
1
2
3
3
2
1
Marcos López
Brand Manager

8. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
This new approach represents a shift in mind from
product centric to a consumer centric strategy,
where customer experience is the center of all our
developments.
Customer experience is defined by the interaction in
between product, consumer and personal context.
Consumers of health and wellbeing products are not
buying just a product, they buy the promise that this
product will help them achieve a determined goal
but the personal characteristics and context will
have a strong influence in doing so.
Thus, it makes sense that companies take into
account these 2 factors when delivering new
solutions to their consumers.
CUSTOMER EXPERIENCE
PRODUCT CONSUMER CONTEXT
THE APPROACH
OUR METHODOLOGY
Marcos López
Brand Manager

9. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
The basis of this strategy is to prove the benefits of the new
product. Its effectiveness must be proven, apparent and
measurable. From the earliest developmental stages,
products should be designed taking into account consumer
journey. To promote consumer’s compliance, short-,
medium- and long-term effects are required.
Nutroxsun was developed following this framework. The
strong scientific support obtained after more than 10 years
of research has been crucial to build our digital solution.
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
95 Volunteers
skin types I-III
250mg/day
100 mg/day
Placebo
Long term study:
2 months and checks
at 2, 4 and 8 weeks.
Short term study : 72 h
Placebo controlled clinical-instrumental assessment of the efficacy of
NutroxSun for antiaging and photoprotective properties.
SHORT TERM WINS
Nutroxsun’s normal dose is 100mg/day but, in the case of erithema
treatment, a dose of 250mg reduces the recovery time from 72 to
25h. No need for previous product usage to obtain the benefits.
Product intake Placebo 100 mg 250 mg
Study publishedV. Nobile et al. ‘Food & Nutrition Research 2016, 60: 31871
(*) Statistically significant
when compared to 24 h.
Marcos López
Brand Manager

10. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
The figures show the evolution of the Nutroxsun
group vs placebo. The first results are visible after
just 15 days of treatment. This data can be used to
establish the interaction points with consumers
and commence consumers perception of the
products benefits at an early state of consumption.
It is important to highlight that the results of the
clinical study are the mean value. The benefits
obtained might vary between users. Therefore,
personalization and measurement will play an
important role when digitizing new products in
order to perform and efficient and
satisfying individual follow-up.
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
MEDIUM AND LONG TERM WINS
HEALTH:
MED increase up to 29,8%
BEAUTY:
Wrinkles depth reduction up to 15%.
Elasticity increase up to 9%
Study publishedV. Nobile et al. ‘Food & Nutrition Research 2016, 60: 31871
Marcos López
Brand Manager

11. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
When developing a solution for suncare we need to
consider why is people getting burnt.
Lack of information. Find the way to educate your
consumers on the dangers of excessive UV
expossure and how they can adopt healthy and
responsable behaviours
Unconscious expossure. We are all exposed to UV
radiation in our daily lives often unwittingly. Find
the way to aware your consumers about the real
amount of radiation that they are expossed to.
Product missuse. Help consumers do a proper use
of suncare products.
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
CONSUMERS FIRST
Marcos López
Brand Manager

12. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
PERSONAL AND
CONTEXT INFORMATION
The costumer experience is nowadays more
important than ever for brands that want to
succeed in creating a good customer-centric
strategy. Consumers are demanding personalized
offers and products. Brands have the opportunity
to exploit digitization in order to create added value
whilst capturing relevant data from their clients.
Monteloeder has developed a sun exposure
management APP related to our ingredient
Nutroxsun. Our digital solution integrates the
product features and consumer’s personal context
and characteristics. The aim is to accompany
consumers of sun care products in a personalized
manner, making the customer journey easier, and
adding value.
Marcos López
Brand Manager

13. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
PERSONAL AND
CONTEXT INFORMATION
When the user downloads the APP we ask for
permisión to access the GPS location. With
this information the APP can consider the
context information that might be relevant for
the user’s skin (UV level, pollution, temperatura
among other parameters).
To include the personal characteristics a short
registration process is needed. The user will
indicate gender and age. Following, the APP
will show customized images in order to make
it easy for the user to identify the Skin type
(Fritzpatrick classification). One last question
will confirm the selected skin type. Users can
also upload a profile picture for extra
personalization.
Marcos López
Brand Manager

14. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
PERSONAL AND
CONTEXT INFORMATION
Once the personal data is introduced. The APP
will calculate the user’s sun exposure budget,
taking into account the personal
characteristics and context. This budget is
represented by the BioShield.
The BioShield will be consumed according to
user’s exposure. Using this metaphor we can
communicate with the users and manage their
real time exposure in an easy and convenient
way.
The information is shown in 2 different
formats, the shield and the day forecast where
the safe and over exposure zones are
represented with different colors.
Marcos López
Brand Manager

15. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
PERSONAL AND
CONTEXT INFORMATION
Integrating suncare products and showing its
benefits.
Sunscreen is a physical barrier against the UV
radiation but can’t block all the radiation
incident in our skin. Our shield will be
consumed at a slower rate. When clicking
“Apply sunnscreen” you are asked for the SPF
applied and the budget is recalculated taking
into account the new rate. You can also
recommend and set an alarm for reapplication
time.
For those consuming Nutroxsun, considering
the treatment duration, we can demonstrate
the improvements achieved (extra exposure
time, represented by the Nutroxsun shield).
Marcos López
Brand Manager

16. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
PERSONAL AND
CONTEXT INFORMATION
The app reaches its full potential when combining all
the important factors:
• Users personal information
• Product characteristics and usage
• Users exposure habits
At this point, we can manage the user sun exposure
providing a greater value to consumers and giving
personalized advice when needed.
Note that the exposure real budget might slightly
differ from the calculated. Thus, on the first use days,
users will be asked if they got burned at the end of
the day, to adjust calculations.
Marcos López
Brand Manager

17. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
NUTROXSUN SUNCARE PRODUCT
EXAMPLE CASE
OTHER FEATURES
Extra features to be considered:
• Historical exposure
• Stock control
• Send to e-commerplatform
• Nearest store information
• Daily reminder
• Chat with experts
• Share information with prescriptor
• Share information in social media
• Referals
Nutroxsun APP full functionality and branding can be
adapted to our client needs. Even new capabilities
could be included in the future when wearable
devices to measure the effects on wrinkles and skin
elasticity that are currently under development will
be available in the market.
Marcos López
Brand Manager

18. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
A NEW PRODUCT CONCEPT
NUTROXSUN
INNOVATION BY SERVICES
UV
PROTECTION
EFFECTS
BEAUTY
EFFECTS
CURRENTLY AVAILABLE NEW TECHNOLOGIES
Marcos López
Brand Manager
This approach creates a new product concept. Products are
no longer static entities. The addition of new services opens
an opportunity to innovate in a more dynamic way than with
the traditional product development approaches.
Nutroxsun example evidences this concept. With the currently
available technology we are able to offer a UV exposure
management service. However, the product has other effects,
it impacts on skin beauty as well, improving the wrinkles
depth and skin elasticity. Once the technologies that are
currently under development to test the skin will be available,
additional services will be added to the product bringing an
interesting innovation source and giving the product a second
life.

19. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
HIGHLY MEDIUM LOW
Easy to determine by using
simple questionaires or
direct/indirect measures.
Requires the use of a
device that measures
or gets data in a
continuos way.
There is currently no
technology that allows to
incorporate the needed
data automatically.
Marcos López
Brand Manager
DIGITALIZABLE
PRODUCT FEATURES
TECHNOLOGY AS ENABLER
Considering technology state of the art, we have classified the product features in 3 categories:

20. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
Marcos López
Brand Manager
If we compare the innovation created by the launch of a
new product following the traditional, long and complex
development processes that we are used to (from the
earlist R&D stages to the final regulatory compliance)
with the innovation generated by the addition of a new
service related to an existing product we see that
technology has already created a disruption.
Techonology evolves exponentially and brands who want
to succeed with this revolutionary approach need to be
aware on the latest technological advances and find the
way to profit them to generate innovation and new
services around their products.
DIGITALIZABLE
PRODUCT FEATURES
TECHNOLOGY AS ENABLER
2 years 4 years 6 years

21. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
THINK BIG, START SMALL
THE COMPLETE SOLUTION
The concept shown in this presentation is just the start of
something bigger.
It makes no sense to generate disconected digital solutions
for every single product that a Brand is marketing. With the
technology available nowadays, we need to focus on narrow
functional targets. What effects of your products can you
track, demonstrate and communicate to consumers? Those
will determine the starting point. But don’t miss the global
picture, the final idea is to create a portal where brands can
integrate all their products and offer a global wellbeing
solution to consumers. Tracking different health conditions
and promoting products according to specific personal needs
to help consumers achieve their best.
The graphic represents the example of a Skin Care Portal,
where different skin conditions might be considered,
controled and treated with a whole range of skin care
products adjusting the product recomendations and advices
to a person’s current status, determined by a Skin Care
Score.
Marcos López
Brand Manager

22. · DIGITIZATION OF FUNCTIONAL FOODS/
BEVERAGES WITH AN IMPACT ON
CONSUMER’S HEALTH AND WELLBEING ·
BENEFITS FOR
CONSUMERS
Marcos López
Brand Manager
BENEFITS FOR
BRANDS
PRODUCT’S EFFECTIVITY
Digital consumers will be able to decide with greater
ease which products are more efficient for them based
on objective data.
HEALTH SELF-MANAGEMENT
Consumer-centric strategies Will allow the consumer to
self-manage their health easier and more efficiently,
receiving the necessary support from the brands. Well
informed consumers and the implementation of healthy
ha bits will facilitate preventive health approaches.
ADDED VALUE
The correct identification of the pain points, together
with the favorable design of the consumer´s experience,
will allow us to provide additional value to the consumer
and therefore increase treatment adherence and brand
loyalty.
DIRECT INTERACTION
Companies will be in constant interaction with consumers.
BIG DATA
The massive data gathering that arises with product
digitization will open a new world of opportunities for brands.
NEW OPPORTUNITIES
From personalized offers andidentification of cr oss-selling
opportunities based on habit analysis and necessity
detection, to the emergence of new business models and
advantages in new product developments based on valuable
consumer data.
REAL WORLD EVIDENCE
The small clinical studies currently performed can be ea sily
scaled up, reaching real world evidence.