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Developing a career business plan
This document outlines the benefits and components of developing a career business plan. It explains that a career business plan provides structure, manages expectations, and sets priorities and resources allocation. The plan should include assessing one's strengths, goals, the job market, marketing and branding strategies, and methods for tracking progress. Developing a career business plan treats one's career like a business and provides an actionable framework for achieving one's career vision and objectives.
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Developing a career business plan
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- 2. Why a CareerBusiness Plan? Business of One – treat our career like a business “the only bad plan is when you have no plan at all” Provides structure – otherwise it can be overwhelming Manages expectations , sets priorities, allocates resources A plan is Detailed Concrete Actionable measureable
- 3. A Career BusinessPlan What are you trying to achieve (Vision, Goals, Objectives) Assess yourself (SWOT) Assess the Market (“The Market”) How do you “go to market” (Market Entry, Strategy) Control & Tracking Critical success factors
- 4. What Are YouTrying to Achieve Vision = Future, our inspiration, direction, value based Mission = now, a reason for being Goals = desired outcomes Objectives = precise targets to achieve goals Achievable and measureable
- 5. Assess Yourself Understandourselves (where are we now?) SWOT analysis Strengths, workstyles, preferences… Core Values, unique gifts, passion & interest Transferable skills
- 6. Assess the Market Research, research, research Target companies (bucket list) How can we help solve their problems Identify / anticipate opportunities
- 7. “Go to Market” Core USP – problem solver Personal branding “How do you want to help people” Marketing message (resume, branding statements) Communication channel strategies Online (social media) Offline (networking, informational interviews)
- 8. Control & Tracking Tracking and measure progress Priorities: Budgeting and resource allocation Milestones & Key Events - advance planning of progressive action steps Identify linkages and partnerships who can help what do you need to do? Creates a personal commitment!
- 9. Critical Success Factors Prioritise what is important Eg how can our family or network help? Eg do I need further training?
- 10. So what happensnext? Continually reference plans Tweak, refine, revisit NOT a static document Take Action, Take Charge!
Editor's Notes
- #2 We are in a business of one, so we need to treat our career like a business “ the only bad plan is when you have no plan at all” For who? Everyone! Esp Career transition Provide a structure – otherwise its over- whemling Something you can refer to
- #4 For those who have done business plans before, this would be familiar Some key items to look at
- #5 This kicks off everything We need to be clear what we want to achieve Vision = focuses on future / tmw – inspiration and motivation – drives us to succeed Provides direction Based on values “ to be known as an individual who has helped others in finding meaning and fulfilment in their career and worklife” Mission = about today, what you want to do, processes, a reason for being, “what do we do” “how do we do it” “for whom do it do it” “My mission is to provide guidance and advice on career and performance factors in a manner which is cost effective for clients, and scalable, especially for individuals in mid or late careers looking for impactful change.” Goals = desired outcomes of a process Objectives = precise targets to achieve goals Goals and Objectives – achievable and measureable
- #6 It is so critical that we understand ourselves before we go out to the market place Too often I have seen job seekers jumping into the search process without undergoing this, and they find themselves floundering in the process as there is no focus , not structure, no aim What are your strengths? Be aware of your weakness, but don’t let it consume you What are your workstyles? Your communication styles? Your learning style? Worklife balance grid? Core values? Your unique gift? Passion and interests? Transferable skills
- #7 Research research research Create a bucket list of target companies – how can we solve their problems? Who is your target audience? what are their triggers and how best to reach out to them Be up to date on market happenings – anticipate , be quick to respond to changes Eg company wants to expand into new area of operations – if you have expertise, write to them to offer a solution
- #8 What is your uniqueness? USP? What do you want to be known for? What is your key marketing message? What do you want to say in your resume? Create a 30 or 60 sec branding statement – practice this Marketing yourself – online and offline How do you come across in linkedin, twitter, facebook? Learn and extend your networking skills. If new industry, do informational interviews
- #9 Many people miss out this aspect, but its equally important and critical We need to have control measures Budgets and allocation a milestone and key events to track our progress Creating this puts into place priorities Advance planning process Identify who can help you Personal commitment 30-60-90 day plan Track, track, track
- #10 Having a list of CSF really prioritizes what we really need to do in order to succeed Related to our worklife balance grid Helps when we get inaundated with many pulling factors
- #11 All too often, I see people creating a plan, but not following thro A plan is only as useful if we take action Its not static, and can change Do not be afraid to amend