How to write a business plan step by stepeHopperPOS
Writing a business plan is careful consider every step of starting your company. You need to be in a place to prepare for success. Check out this step by step guide to writing a business plan.
Writing Business Plan
What Is a Business Plan?
Why do You need?
Table of contents
Describe
Introduce
Products or Services
Unique selling points
Management
Marketing
Marketing Mix
Promotional Strategy
Future Growth and Expansion
Key Success Factors
Financial documents Mistake to avoid
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson24
This lesson is the final chapter in the Novus Business Curriculum. It describes the purpose of a business plan and its core elements. The lesson provides an overview of what type of information should be included in each part of a business plan, key questions to ask yourself as the business plan is prepared, and what other Novus lessons can be reviewed in order to effectively write each section.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
How to write a business plan step by stepeHopperPOS
Writing a business plan is careful consider every step of starting your company. You need to be in a place to prepare for success. Check out this step by step guide to writing a business plan.
Writing Business Plan
What Is a Business Plan?
Why do You need?
Table of contents
Describe
Introduce
Products or Services
Unique selling points
Management
Marketing
Marketing Mix
Promotional Strategy
Future Growth and Expansion
Key Success Factors
Financial documents Mistake to avoid
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson24
This lesson is the final chapter in the Novus Business Curriculum. It describes the purpose of a business plan and its core elements. The lesson provides an overview of what type of information should be included in each part of a business plan, key questions to ask yourself as the business plan is prepared, and what other Novus lessons can be reviewed in order to effectively write each section.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
The Business Plan Workbook: 2015 Slides from Kogan PageSophia Blackwell
Everything you need to prepare a business plan, from the 'Why?' to the 'how,' and invaluable advice for surviving the first few years of setting up a new business.
A business plan helps to define concepts, evaluate the competition, analyze markets, determine risks and estimate financial potential. Business plans are required to obtain a small business loan.
We present this seminar regularly throughout the Hot Springs, Arkadelphia, and Nashville, AR areas. Visit asbtdc.ualr.edu/training/arkadelphia.asp for a list of our upcoming seminars near you.
The report discusses about what actually business proposals means? What is its type? Why are they important? What are the essentials of business proposals? Is business proposal and business report same thing? How to prepare the business proposal?
The easiest way to simplify the work of writing a business plan is to start with a sample business plan template. Our sample business plan template includes step by step guide on how and what you need to include in your winning business plan. In this sample business plan template, we have included help and guidelines about the purpose of each section and how to complete that particular section. Our business plan software and this template will save entrepreneurs critical time and make their business plan writing experience a lot easier. A standard business plan consists of a single document consists of several segments including a description of the company, customer pain problem, your solution including product or services, market research, marketing strategy, competitor analysis, sales strategies, funding requirements, and financial data. If you are looking for a business plan template for a particular industry, you can browse our sample business plans and find a business plan example specific to your industry.
Startup Business Plan Template for Entrepreneursupmetrics.co
If you are planning to launch a new startup, the first thing you will need is a business plan. Use our startup business plan template created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your startup, spend as much time as you can reading through some sample business plans created for startups. Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business goals.
We have created this startup business plan template to get a good idea about what a perfect startup business plan should look like and what details you will need to include in your stunning business plan.
Internal analysis, the six fundamental questions answered in analyzing the internal environmental of business.How well the company’s present strategy working,Discuss the difference between corporate level strategy and business level strategy,the four building blocks and their impact on overall company strategy,Define horizontal and vertical integration with example,explain the five major competitive strategy?
The Business Plan Workbook: 2015 Slides from Kogan PageSophia Blackwell
Everything you need to prepare a business plan, from the 'Why?' to the 'how,' and invaluable advice for surviving the first few years of setting up a new business.
A business plan helps to define concepts, evaluate the competition, analyze markets, determine risks and estimate financial potential. Business plans are required to obtain a small business loan.
We present this seminar regularly throughout the Hot Springs, Arkadelphia, and Nashville, AR areas. Visit asbtdc.ualr.edu/training/arkadelphia.asp for a list of our upcoming seminars near you.
The report discusses about what actually business proposals means? What is its type? Why are they important? What are the essentials of business proposals? Is business proposal and business report same thing? How to prepare the business proposal?
The easiest way to simplify the work of writing a business plan is to start with a sample business plan template. Our sample business plan template includes step by step guide on how and what you need to include in your winning business plan. In this sample business plan template, we have included help and guidelines about the purpose of each section and how to complete that particular section. Our business plan software and this template will save entrepreneurs critical time and make their business plan writing experience a lot easier. A standard business plan consists of a single document consists of several segments including a description of the company, customer pain problem, your solution including product or services, market research, marketing strategy, competitor analysis, sales strategies, funding requirements, and financial data. If you are looking for a business plan template for a particular industry, you can browse our sample business plans and find a business plan example specific to your industry.
Startup Business Plan Template for Entrepreneursupmetrics.co
If you are planning to launch a new startup, the first thing you will need is a business plan. Use our startup business plan template created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your startup, spend as much time as you can reading through some sample business plans created for startups. Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business goals.
We have created this startup business plan template to get a good idea about what a perfect startup business plan should look like and what details you will need to include in your stunning business plan.
Internal analysis, the six fundamental questions answered in analyzing the internal environmental of business.How well the company’s present strategy working,Discuss the difference between corporate level strategy and business level strategy,the four building blocks and their impact on overall company strategy,Define horizontal and vertical integration with example,explain the five major competitive strategy?
Today marks the first day at the Business Hub Academy (closed group on facebook) and the topic we will be considering for the next 2 weeks is "How to write a tailored Investor Business Plan"..
All members of the academy are expected to go through this slides, write out their own business plan and submit to the admin (optional)
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
Introduction to Entrepreneurship
Page 21 of 27Business Plan for a Startup Business
Due Date * Plan & Presentation Week #15
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.
This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.
It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.
Business PlanOWNERS
Your Business Name
Street Address
Address 2
City, ST ZIP Code
Telephone
Fax
E-Mail
Table of Contents
I.Table of Contents3
II.Executive Summary4
III.General Company Description5
IV.Products and Services6
V.Marketing Plan7
VI.Operational Plan15
VII.Management and Organization19
VIII.Personal Financial Statement20
IX.Startup Expenses and Capitalization21
X.Financial Plan22
XI.Appendices25
XII.Refining the Plan26
Executive Summary
Write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If app ...
Question 1 Which of the following is NOT one of the three main.docxaudeleypearl
Question 1
Which of the following is NOT one of the three main elements of radical design?
Changes to existing process
Training
Measuring the results using the predetermined metrics
A vision of which specific performance metrics will best reflect the success of overall business strategy
Question 2
Differentiation can best be described as:
Results when an organization has the lowest cost.
The organization has identified itself as unique in the marketplace.
The difference between price and cost.
Value of the product and the actual cost to provide or produce.
Question 3
Which of the following is NOT a common risk of offshoring?
Long transition periods that decrease the cost of savings
Additional technology, telecommunications, travel, process changes, and management overhead required in order to relocate and supervise operations outside one’s own country
Increase labor costs
Geopolitical unrest (war and crime)
Question 4
Identify the 3 Organization Structures:
Formal, Informal, Open
Deductive, Inductive, Conductive
Hierarchical, Flat, Matrix
Open, Hierarchical, Formal
Question 5
Radically changing a business is not easy task. Research done to determine why companies failed to reach their goals reveal some of the more common reasons include:
Lack of training
Introducing unnecessary complexity into the new process design
Lack of a coherent communications program
all of these
Question 6
Which of the following is NOT a support activity in the value chain of a firm?
Human Resources
Purchasing
Service
Technology
Question 7
As the Manager of a new work group you are to explain the dynamics of System Hierarchy. Explain the 3 levels of the hierarchy along with the function and value of the different components. Finally, how do these components build upon each other and with each other.
H
essay-ans-_17933
Question 8
Enterprise systems address knowledge capture and use across many functions of an organization. Identify three different types of enterprise systems that solve common business strategy needs. Briefly describe the logistical flow of information through that system. Use the kind of description that you would use with a client while have lunch or dinner with them.
Question 9
Explain designing a framework for getting work done? Your answer should be approximately 2 or 3 paragraphs (300 words). Please clearly state the necessary components and explain how they work in developing an effective framework. Please cite a minimum of 2 resources including material external to the course.
Question 10
Select a company of your choice and explain their approach to the three primary strategies for achieving a competitive advantage according to Michael Porter. Your answer should be a minimum of 200 words and cite all resources.
Page 28 of 28
Page 27 of 27Business Plan for a Startup Business
The business plan consists of a narrative and several financial works ...
Understanding an organisation by using a cultural webPeter Mackechnie
This article considers using a particular tool to find out more about an organisation that you are either about to begin work with, join or already work for but want to know more.
This study has shown that solution-focused, cognitive-behavioural life coaching
can indeed be an effective approach to creating positive change, enhancing
mental health and life experience and facilitating goal attainment. In addition to
these therapeutic aspects, life coaching and coaching psychology provide a useful
framework from which to further develop our knowledge of the psychological
processes involved in purposeful change in normal, nonclinical populations.
Exec Coaching A Comprehensive Review Of The LiteraturePeter Mackechnie
Executive Coaching
A Comprehensive Review of the Literature
Sheila Kampa-Kokesch RHR International
Mary Z. Anderson Western Michigan University
This article critically examines the literature on executive
coaching.
An excellent editorial from the Coaching: An International Journal of Theory, Research and Practice covering the issues surrounding defining coaching and how the lack of clarity further increases ambiguity.
I attended the Procurex Scotland event at the SECC on the 29th of October. I’ve pulled together some useful contact details. All the related leaflet material is enclosed.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Business Plan Template
1. OUTCOME BASED, ACTION
FOCUSSED BUSINESS & INDIVIDUAL
MANAGEMENT DEVELOPMENT
PROGRAMMES
BUSINESS & MANAGEMENT PLAN
TEMPLATE
2. 2
CONTENTS PAGE
No Title Page No.
1 SUMMARY AND BUSINESS INTRODUCTION
2 PRODUCT/SERVICE
3 RESOURCES
4 BUSINESS ANALYSIS
5 MARKET ANALYSIS
6 MARKETING
7 FINANCE
8 MANAGEMENT PLAN
9 SECTION REVIEW
10 APPENDIX
7 Key Strategies
Goal and Action Planning
3. 3
1. SUMMARY AND BUSINESS INTRODUCTION
1.1 Business Description
Give a brief description of the business, or business idea that you have.
1.2 Statement of Intended Purpose
This should be short, specific and relevant to your business – examples have been provided in the
appendix. Consider the SoIP as a ‘destination’ on a map.
1.3 Business Values
Give a short descriptive list of your business values.
4. 4
1.4 Ethical Code
If your business requires an Ethical code, or set of ethics, write them here.
1.5 Business Structure
Will this be Sole trader/Partnership/Ltd Company? Seek legal advice if necessary.
1.6 Business Location
Where will your business be run from – premises, home, etc.
1.7 Business Licences, indemnities, etc.
Does your business need a licence/s, and/or indemnities, etc?
1.8 Business Finance
What finance do you need and where will it come from?
5. 5
1.9 Personal details
Brief description of you – leadership and management skills, experience, etc.
1.10 Further Training
Give a summary of the types of further training that you have identified in the plan.
1.11 Professional Memberships
What Professional memberships do you need?
Personal notes
6. 6
2. PRODUCT/SERVICE
2.1 PRODUCT/SERVICE Description of benefits % of sales
Describe your product, or service below and indicate the % of each one as a total of your full
provision. Remember – Benefit, Benefit, Benefit – people buy benefit NOT spec.
7. 7
2.2 Product/Service Differentiation
How is your product/service different from those suppliers already in the market?
2.3 Business Patents
Does your business require any patents, etc?
2.4 Business Trademarks and/or copyrights?
Does your business require any trademark or copyright registration – state them here.
2.5 Business Guarantees & warranties?
Will you be providing any guarantees or warranties – state them here
Personal notes
8. 8
3. RESOURCES
3.1 Type of resource Description.
Premises Where will you work from, etc?
Equipment What equipment do you need (have), etc?
Materials What type, how much, supplied by, etc?
People What staff do you need, how will they be managed, paid, etc?
9. 9
4. BUSINESS ANALYSIS
4.1 SWOT Analysis
STRENGTHS (internal) WEAKNESSES (internal)
(what are you good at) (what are you not so good at – is it worth
concentrating on this area to improve or is it
okay as it is?)
OPPORTUNITIES (external) THREATS (external)
(areas that you can attack – they offer
earning potential)
(areas you need to monitor and take action
over if needed.)
10. 10
4.2 PEST Analysis
POLITICAL ECONOMIC
Change of Government
Legal changes, etc
Market changes
Interest rates, etc.
SOCIAL TECHNOLOGICAL
Change in attitudes toward personal
development.
Cultural attitudes.
Internet providers, etc.
11. 11
4.4 Business Issues.
Are there any issues coming out of the SWOT & PEST analysis that you need
to plan for? These should be reviewed each quarter.
ISSUE DESCRIPTION
Presence in the local market We have little presence in the local market which
means we are not recognised as a quality provider. No
one knows we are here.
12. 12
5. MARKET ANALYSIS
5.1 Customers.
Who are your Customers and what do they require from you?
CUSTOMERS/GROUPS Describe
them in detail.
CUSTOMERS/GROUPS
REQUIREMENTS
5.2 Customer care
Consider your quality, delivery and customer care performance against the competitions.
13. 13
5.3 Market research.
How do you know if they need/want your product/service?
What action are you going to take to find out?
Customer group?
Segment – niche?
Action to take? When?
17. 17
6. MARKETING
6.1 Advertising & Promotion
TARGET
CUSTOMER GROUP
PROMOTIONAL
METHOD
SPECIFY WHICH MONTHS YOU
WILL TARGET YOUR
CUSTOMER GROUPS.
18. 18
6.2 Annual Marketing Plan
MARKETING
ACTIVITY
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG
Web Site Launch Maintenance Maintain. Maintain. Maintain. Maintain. Update Maintain. Maintain. Maintain. Maintain. Maintain.
Targeted Leaflets &
Qualified Lists
First number
sent to main
groups.
Network
members.
Contacts.
Network
members.
Contacts.
New leaflets
to groups
covering
Xmas Deal.
Network
members.
Contacts.
Network
members.
Contacts.
Network
members.
Contacts.
Network
members.
Contacts.
New leaflets to
groups
covering Easter
Deal.
Network
members.
Contacts.
Network
members.
Contacts.
Network
members.
Contacts.
Network
members.
Contacts.
Network
members.
Contacts.
New leaflets
to groups
covering
Phoenix Life
Coaching’s
birthday.
Network
members.
Contacts.
Networking Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting
cards and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting cards
and
information
given.
Each weekly
meeting
cards and
information
given.
Referrals Develop
clients and
referrals.
Develop
clients and
referrals.
Develop
clients and
referrals.
Develop
clients and
referrals.
Develop clients
and referrals.
Develop
clients and
referrals.
Develop clients
and referrals.
Develop
clients and
referrals.
Develop clients
and referrals.
Develop clients
and referrals.
Develop
clients and
referrals.
Develop
clients and
referrals.
Free Taster
sessions
At any time At any time At any time At any time At any time At any time At any time At any time At any time At any time At any time At any time
Teaser material Pre launch in
August
- - Pre Xmas
holiday
Follow up - - - Pre summer Follow up - -
Business card
provision
At any time At any time At any time At any time At any time At any time At any time At any time At any time At any time At any time At any time
Special events Launch BBQ Halloween
party
- Xmas party - - Spring event Easter event - Start of
Summer event
- -
20. 20
7. FINANCE
Complete the rest of the plan BEFORE you carry out this section.
Pricing
Cash flow Summary
Income
Sales – Cash
Sales – Credit
Owners Investment
Expenditure
Materials / Stock
Insurance
Rates, Rent, Heat & Light
Repairs and Maintenance
Postage and Stationery
Advertising and Publicity
Telephone
Motor Expenses
Professional Fees
Personal Drawings
Business Ratios
22. 22
8. MANAGEMENT PLAN
The ‘how you are going to progress the business’ bit – add as many pages of these as you like.
Business issue
(from the business
plan)
Objective/s Task/s Performance
Measure/s
Target(s) for
2001-2002
Training
requirements
Progress Report
1/4ly basis
Presence in the
‘local market’
To raise the
profile of the
[xxxxx] within
the ‘local
market’.
To generate
interest in [xxx]
by the
incorporation of
news items into
the local press.
Number of
articles.
To have at least
3 positive items
per year in the
local press.
PR & media skills
Presence in the
‘local market’
To increase the
membership.
Hold open days. Number of
visitors.
Number of
enquires.
Number of new
members.
To have at least
30 visits per
1/4er.
To have at least
5 enquires per
member per
1/4er.
To increase the
membership by
5% each 1/4er.
23. 23
9. SECTION REVIEW.
1st
quarter Date completed.
2nd
quarter Date completed.
3rd
quarter Date completed.
4th
quarter Date completed.
Signed
24. 24
10. APPENDIX
SEVEN KEY STRATEGIES FOR CONTINUED BUSINESS EXCELLENCE.
Introduction
For a business to be successful, it needs to ensure it has effective processes in all key areas. In this
paper, I set out seven such areas along with definitions of each one. I have also included some of
the precursors to a business being successful as well as a tool to assist in the effective setting of
goals.
Strategy.
The term Strategy used in this document means:
'The framework which guides those choices that determine the nature and direction of an
organisation and includes the art of distributing and applying business means to fulfill the ends of
considered vision.'
Inherent to this approach is that the direction of the organisation is an essential precursor to
setting strategy. Therefore, the 'vision' has to be set first and then strategies designed to enable
the organisation to move toward that vision. I call this the ‘Statement of Intended Purpose’.
What Is a Statement of Intended Purpose?
‘A big picture statement, describing a desired end-state (i.e. the transformed business or post-
transformation steady state) and which is General in scope, not restrictive, and more than simply
the current scenario with all problems solved.
Below is a useful example:
Examples.
BLOOMING MARVELOUS – Arising out of our experiences, we intend to design, make and
market a range of clothes for mothers-to-be that will make them feel they can still be fashionably
dressed. We aim to serve a niche missed out by Mothercare, Marks & Spencer, etc. and so
become a significant force in mail order fashion for the mothers-to-be market.
SIMPLICITY COACHING - Arising out of our experiences, we intend, by 2017, to design and
deliver specifically created, and client focussed, Executive and Business Coaching services to
professional clients (non-industry specific) across the UK who are seeking management and
leadership solutions. We aim to serve a niche missed out by mainstream training, coaching,
mentoring and management development providers and so become a significant provider of action
based, and outcome focussed professional, personal & business building solutions.
Once the vision is established, the organisation then assesses its position to deliver the key
components of that vision. Checking the position will enable gaps within the structures and
approaches to be identified and corrected/developed/maintained according to the relevant
business area.
Cascade Effect.
At all stages of development the organisation has to take into account the ‘cascade effect’ – that is,
if a change is made in one area you have to consider what the corresponding changes will be that
occur elsewhere, either by design or as an unforeseen consequence. Changes made in different
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areas in parallel that have not been thought through can have potentially damaging or fatal
organisational effects. Changes based on incongruent values can also be dangerous.
Critical Mass.
This occurs when the organization has reached a position where it is nearing its maximum
capacity. If it has not planned for the effects of reaching, or exceeding it’s capacity then negative
critical mass will occur – big bang and very messy. If it has planned for critical mass then it will
have taken on extra resource earlier to ensure a smooth transition from one position to the next.
Whilst still a big bang it will not be a negatively messy one.
Review and Evaluation.
At each stage of the organisation's move toward the vision, it has to review that vision and
confirm direction (at least annually). It should review the actions it took and evaluate their
effectiveness, assessing the outcomes gives you a good idea of where your strengths are within the
business as well as discovering areas that need some more work.
Key Process.
You need to use an effective process to deliver the outcomes. Goal planning is an essential model,
which if utilised properly, will deliver success.
The most effective model uses the SMART goal formula.
Smart goals
Any goal set by an organisation should be set in such a way as to be focussed and clear. Each
individual’s job goals should be clearly aligned to those of the organisation so that they can see
how their performance is adding to that of their company.
The SMART mnemonic stands for:
S = Specific
M = Measurable
A = Actionable
R = Realisable
T = Time framed
EXAMPLES.
The goal of:
‘To be profit making as soon as possible’
gives no idea of when, how, what, where or why.
It could be restated as:
‘By 2010 we intend to have a turnover of £[xxx,xxx] increasing by [x]% on a year on year basis,
this will be in parallel with a profit margin of [xx]% by the same date increasing by [x]% on a year
on year basis.
This is specific in that the amounts are stated by number and percentage.
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It can be measured as they are clearly stated by number and percentage.
It is actionable in that you will now put the processes in place to move you toward those
numbers.
It is realisable, although stretching (a goal that does not stretch the company or person is of
limited value).
It is time framed in that there are definite dates set.
The next step is then to set action points to start you moving toward delivering the goal. I have
designed a form for you to use at Appendix 1.
The next thing for you to do is to consider each of the strategies below and start setting goals in
each area as you see fit.
The Seven Strategies Are:
1. Having a consolidated view and understanding of the company's business.
2. Having effective processes and systems in place.
3. Having established purpose, goals, values, and ethics in place.
4. Having a transparent financial and resource plan in place.
5. Having effective people relationships and balance of responsibilities and accountabilities
across the organisation in place.
6. Having open and dynamic communications systems in place.
7. Having an effective and dynamic marketing plan in place.
Each strategy is defined according to the essential elements of the business. These will be added to
as the system develops. Presently these are defined as follows:
1. Having a consolidated view and understanding of the company's business.
What business is it the company is in?
Statement of company goals and targets in each area.
A statement of what the individual's goals are compared to those of the company and what
the resultant actions are to be.
2. Having effective processes and systems in place.
Includes: HR (team, individual, development, reporting, grievance, handbook, induction,
etc), H&S, Energy, Planning (strategy, operational, tactical, contingency & ‘what if’ scenario
planning, etc), Business scripts (calls, sales, networking, etc) Business process documents –
the system that is used to do [xxx] is [xxxx].
3. Having established purpose, goals, values, and ethics in place.
Includes: Statement of Intended Purpose, strategies, goals, objectives, tasks, statement of
values, and statement of ethics.
4. Having a transparent financial and resource plan in place.
Each section should incorporate cost/benefit analysis, and cover ratios (Income
Profitability; Liquidity; Working Capital; Bankruptcy; Long-Term Analysis; Coverage &
Leverage. Any staff costs should be set out showing hourly rate, super ann, pensions, etc.
5. Having effective people relationships and balance of responsibilities and
accountabilities across the organisation in place.
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Includes management & staff structures in place, statement of job roles, responsibilities and
accountabilities (including associated manual of systems for each role), staff rotation,
development, and training plans in place, reward systems, & competences.
6. Having open and dynamic communications systems in place.
How do you talk to your people (staff and customer/clients)? Team briefing structure,
suggestion schemes, email/letter/report protocols, notice boards, electronic boards, plain
English guide, templates, desk instructions, dress codes, SOPs, etc. Instead of email in office
go talk.
7. Having an effective and dynamic marketing plan in place.
Product/service description, market description (segment, niche, etc) benefit description,
competitor analysis, supplier analysis, clarity of activity, direct comms with sales,
consistency of message and company brand.
The list above is not fully inclusive and as businesses grow and develop so will the contents of each
strategic area. By reviewing and evaluating regularly, you will be able to identify necessary changes
before it becomes too late.
Peter Mackechnie
Simplicity Coaching
www.simplicitycoaching.co.uk
info@simplicitycoaching.co.uk
07881 598671
0845 458 2549
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Appendix 10a
Goal Planner
Statement Of Intended Purpose:
Strategy To Meet The Statement (Select One From The 7 Key Strategies)
Hierarchical Goal/S Date/S To Achieve
Short Term (1 Week –
3mths)
Medium Term (3mths –
12mths)
Long Term (1yr ->Yrs)
Potential Barriers
Resources
Resources Needed Are:
1.
2.
3.
4.
5.
6.
Support Team:
1.
2.
3.
4.
5.
6.
How Will You Review Progress? How Will You Evaluate The Outcomes?
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Action Plan
Actions to take – break into sub sections if necessary and use
continuation sheet.
Priority
1, 2, 3, 4
Start
date
End
date