In an age where your facebook page reach is regularly declining, twitter is rumored to be launching a facebookesque newsfeed algorithm and loyalty app adoption is on the decline, the importance of building strong customer relationships through email is increasingly important.
In this deck we show you the tools and distribution tactics the marketing manager at Uncle Maddio's Pizza used to add over 6,000 customer emails in 6 months.
Grow your email list free with privy.com/beta
This document provides a virtual tour of Mountain Brook, Alabama for students. It begins by welcoming students to Mountain Brook and explaining that they will learn about the community through pictures, videos, facts, and stories. Later, students will write about their favorite location in Mountain Brook to create a class book. The document then provides information about Mountain Brook, including its villages and schools. It shares the history and development of the city. Students view pictures of popular locations and go on a scavenger hunt to identify them. Videos of community helpers are shown. Finally, students are instructed to choose a location to write about for their class book.
Here is a short response comparing the lives of the Cherokee and Creek to Georgians today:
The lives of the Cherokee and Creek who originally lived in Georgia were very different from Georgians today. The Cherokee and Creek lived off the land by hunting, fishing, farming crops like corn and gathering food. They built homes from natural materials like logs and bark. Today, Georgians live in houses or apartments and get food from stores rather than farming or hunting themselves. However, both groups lived near rivers which provided transportation and resources for daily life. Overall, the Cherokee and Creek had a much closer relationship with the natural environment to meet their needs compared to modern Georgians.
TIME Magazine Cover Portrait (Paintings)maditabalnco
Bernard Safran was a prolific cover artist for Time magazine from 1957 to 1966, painting over seventy portraits of prominent celebrities and newsmakers during that period. Thirty-six of his original Time cover paintings are now in the collection of the Smithsonian's National Portrait Gallery. Many of the other portraits he painted for Time covers were given to the individuals depicted. Safran was born in Brooklyn, NY in 1924 to immigrant parents.
Next2 is a placed-based social network for emerging markets seeking channel partners and brands. It allows private messaging between users and content delivery from brands via SMS even on basic phones. The network is led by experienced entrepreneurs and has 250+ beta users in Kenya and Nigeria. It aims to connect people locally around topics and provide affordable, on-demand content to customers of partner brands and organizations.
CC Logistics is a privately owned transportation and logistics company based in South Africa that has been in operation for 18 years. It specializes in cargo transportation between South Africa, Namibia, Botswana, Angola, and Zambia, catering mainly to the mining industry. The company aims to provide affordable and efficient transportation services using a fleet of various trucks and trailers. It prides itself on excellent customer service, safety standards, and on-time delivery through measures like driver training and vehicle tracking.
In an age where your facebook page reach is regularly declining, twitter is rumored to be launching a facebookesque newsfeed algorithm and loyalty app adoption is on the decline, the importance of building strong customer relationships through email is increasingly important.
In this deck we show you the tools and distribution tactics the marketing manager at Uncle Maddio's Pizza used to add over 6,000 customer emails in 6 months.
Grow your email list free with privy.com/beta
This document provides a virtual tour of Mountain Brook, Alabama for students. It begins by welcoming students to Mountain Brook and explaining that they will learn about the community through pictures, videos, facts, and stories. Later, students will write about their favorite location in Mountain Brook to create a class book. The document then provides information about Mountain Brook, including its villages and schools. It shares the history and development of the city. Students view pictures of popular locations and go on a scavenger hunt to identify them. Videos of community helpers are shown. Finally, students are instructed to choose a location to write about for their class book.
Here is a short response comparing the lives of the Cherokee and Creek to Georgians today:
The lives of the Cherokee and Creek who originally lived in Georgia were very different from Georgians today. The Cherokee and Creek lived off the land by hunting, fishing, farming crops like corn and gathering food. They built homes from natural materials like logs and bark. Today, Georgians live in houses or apartments and get food from stores rather than farming or hunting themselves. However, both groups lived near rivers which provided transportation and resources for daily life. Overall, the Cherokee and Creek had a much closer relationship with the natural environment to meet their needs compared to modern Georgians.
TIME Magazine Cover Portrait (Paintings)maditabalnco
Bernard Safran was a prolific cover artist for Time magazine from 1957 to 1966, painting over seventy portraits of prominent celebrities and newsmakers during that period. Thirty-six of his original Time cover paintings are now in the collection of the Smithsonian's National Portrait Gallery. Many of the other portraits he painted for Time covers were given to the individuals depicted. Safran was born in Brooklyn, NY in 1924 to immigrant parents.
Next2 is a placed-based social network for emerging markets seeking channel partners and brands. It allows private messaging between users and content delivery from brands via SMS even on basic phones. The network is led by experienced entrepreneurs and has 250+ beta users in Kenya and Nigeria. It aims to connect people locally around topics and provide affordable, on-demand content to customers of partner brands and organizations.
CC Logistics is a privately owned transportation and logistics company based in South Africa that has been in operation for 18 years. It specializes in cargo transportation between South Africa, Namibia, Botswana, Angola, and Zambia, catering mainly to the mining industry. The company aims to provide affordable and efficient transportation services using a fleet of various trucks and trailers. It prides itself on excellent customer service, safety standards, and on-time delivery through measures like driver training and vehicle tracking.
Isabella started a new art school this year and she's having some reservations. Today she emailed me this plea in the form of a power point presentation. I have to say she has
This career portfolio belongs to Geoff P. Hartley, last updated on December 13, 2012. It includes sections on his biography, career objective, experience, work history, skills, recognitions and awards, education and credentials, and certifications. Hartley currently works as an automotive technician and has a background that includes experience as an assistant shop foreman, head generator technician, and diesel technician from his time in the military and previous jobs. His career objective is to open his own automotive service center within the next 5 years.
Astral Radio provides multi-platform media services across radio, websites, mobile apps, and more. They promote creativity in media planning and offer tools like on-demand music and SMS capabilities. Examples shown include campaigns for Trident gum, Interac e-Transfer, Eli Lilly pharmaceuticals, and IKEA, featuring radio, display ads, contests, and events. Astral promises to be collaborative, deliver on commitments, and take pride in clients' businesses.
The AMIC Host and Vehicle Services Api's - E Nelsonmfrancis
This document discusses the Automotive Multimedia Interface Collaboration (AMIC) specifications for a vehicle interface that defines a standard set of services to access vehicle data and controls from in-vehicle infotainment systems. It describes the vehicle interface APIs, which provide a Java interface to around 60 vehicle services, such as engine speed, door locks, and odometer reading. The vehicle interface provides isolation between multimedia networks and vehicle controller networks while allowing applications uniform access to vehicle information without needing knowledge of the specific vehicle implementation.
The document describes the development of a System Information Management for Risk Reduction (GIRE System) in schools of Costa Rica. The system was developed in 3 phases:
Phase I involved a literature review to define theoretical approaches and information requirements.
Phase II involved collecting relevant information and defining requirements, including what information is needed by governing bodies for decision making.
Phase III involved designing, developing, and testing a prototype of the GIRE system, which includes a user interface and modules to collect school information on general data, risk management committees, risk analyses, and risk reduction plans. The system is intended to provide situational awareness to support risk reduction planning in schools. Future work involves refining the system and submitting it to
A record label owns the rights to a band's music, selling their audio and video in different formats. The major record labels are Universal, Sony, and Warner, which control 70% of the world's music market. Warp Records is a British independent label founded in 1989 that discovered influential electronic artists like Aphex Twin and Boards of Canada. Nothing Records was a US label owned by Trent Reznor that signed industrial and electronic acts like Nine Inch Nails and Marilyn Manson. 4AD is a long-running British independent label known for bands like Pixies, Bauhaus, and Grimes. Mute Records is a UK independent label founded in 1978 known for experimental artists like Depeche
The Battle of Stalingrad began in May 1942 and ended in February 1943, with German forces attempting to capture the city to cut Soviet access to resources and defeat the USSR. Intense urban combat raged as Germans fought house-to-house against Soviet troops determined to hold the city at all costs. By November, Soviet reinforcements arrived and trapped over 200,000 German soldiers in Stalingrad, forcing their surrender by February 1943 in one of the war's bloodiest battles and a major turning point placing Germany on the defensive.
Lexical approach by umi darda, smstr 6 unit 4Syahyar Bahagia
The lexical approach is a method of language teaching developed in the 1990s that focuses on vocabulary learning and word combinations rather than grammar. It is based on the idea that understanding and using lexical phrases is central to language learning. The approach emphasizes accumulating vocabulary through meaningful chunks like collocations, idioms, and fixed expressions. While it aims to teach natural language use, the lexical approach provides little characterization of learning processes.
IT Branchen & Dansk Erhverv: Disruption, Design & Digital PrototypingPlant
Lær om mulighederne inden for udvikling af digitale services – specifikt ift. de mange nye værktøjer inden for ”rapid digital prototyping”, som er bedre og billigere end nogensinde før. Det er et område, hvor der netop nu sker en masse spændende ting – og som kan, og bør, give anledning til både en masse innovation og test af nye forretningsområder ude i de danske virksomheder.
Præsenteret hos IT Branchen & Dansk Erhverv d. 19. april 2016.
Slides fra morgeninspiration hos Peytz & Co 30 maj 2016. Medier over hele verden vælger Drupal, fordi systemet tilbyder de teknologier, features, funktionaliteter og integrationer, som medier har brug for. Vi ser på cases, vi ser på styring af projektet - og vi ser på hvad Drupal 8 har at tilbyde.
Isabella started a new art school this year and she's having some reservations. Today she emailed me this plea in the form of a power point presentation. I have to say she has
This career portfolio belongs to Geoff P. Hartley, last updated on December 13, 2012. It includes sections on his biography, career objective, experience, work history, skills, recognitions and awards, education and credentials, and certifications. Hartley currently works as an automotive technician and has a background that includes experience as an assistant shop foreman, head generator technician, and diesel technician from his time in the military and previous jobs. His career objective is to open his own automotive service center within the next 5 years.
Astral Radio provides multi-platform media services across radio, websites, mobile apps, and more. They promote creativity in media planning and offer tools like on-demand music and SMS capabilities. Examples shown include campaigns for Trident gum, Interac e-Transfer, Eli Lilly pharmaceuticals, and IKEA, featuring radio, display ads, contests, and events. Astral promises to be collaborative, deliver on commitments, and take pride in clients' businesses.
The AMIC Host and Vehicle Services Api's - E Nelsonmfrancis
This document discusses the Automotive Multimedia Interface Collaboration (AMIC) specifications for a vehicle interface that defines a standard set of services to access vehicle data and controls from in-vehicle infotainment systems. It describes the vehicle interface APIs, which provide a Java interface to around 60 vehicle services, such as engine speed, door locks, and odometer reading. The vehicle interface provides isolation between multimedia networks and vehicle controller networks while allowing applications uniform access to vehicle information without needing knowledge of the specific vehicle implementation.
The document describes the development of a System Information Management for Risk Reduction (GIRE System) in schools of Costa Rica. The system was developed in 3 phases:
Phase I involved a literature review to define theoretical approaches and information requirements.
Phase II involved collecting relevant information and defining requirements, including what information is needed by governing bodies for decision making.
Phase III involved designing, developing, and testing a prototype of the GIRE system, which includes a user interface and modules to collect school information on general data, risk management committees, risk analyses, and risk reduction plans. The system is intended to provide situational awareness to support risk reduction planning in schools. Future work involves refining the system and submitting it to
A record label owns the rights to a band's music, selling their audio and video in different formats. The major record labels are Universal, Sony, and Warner, which control 70% of the world's music market. Warp Records is a British independent label founded in 1989 that discovered influential electronic artists like Aphex Twin and Boards of Canada. Nothing Records was a US label owned by Trent Reznor that signed industrial and electronic acts like Nine Inch Nails and Marilyn Manson. 4AD is a long-running British independent label known for bands like Pixies, Bauhaus, and Grimes. Mute Records is a UK independent label founded in 1978 known for experimental artists like Depeche
The Battle of Stalingrad began in May 1942 and ended in February 1943, with German forces attempting to capture the city to cut Soviet access to resources and defeat the USSR. Intense urban combat raged as Germans fought house-to-house against Soviet troops determined to hold the city at all costs. By November, Soviet reinforcements arrived and trapped over 200,000 German soldiers in Stalingrad, forcing their surrender by February 1943 in one of the war's bloodiest battles and a major turning point placing Germany on the defensive.
Lexical approach by umi darda, smstr 6 unit 4Syahyar Bahagia
The lexical approach is a method of language teaching developed in the 1990s that focuses on vocabulary learning and word combinations rather than grammar. It is based on the idea that understanding and using lexical phrases is central to language learning. The approach emphasizes accumulating vocabulary through meaningful chunks like collocations, idioms, and fixed expressions. While it aims to teach natural language use, the lexical approach provides little characterization of learning processes.
IT Branchen & Dansk Erhverv: Disruption, Design & Digital PrototypingPlant
Lær om mulighederne inden for udvikling af digitale services – specifikt ift. de mange nye værktøjer inden for ”rapid digital prototyping”, som er bedre og billigere end nogensinde før. Det er et område, hvor der netop nu sker en masse spændende ting – og som kan, og bør, give anledning til både en masse innovation og test af nye forretningsområder ude i de danske virksomheder.
Præsenteret hos IT Branchen & Dansk Erhverv d. 19. april 2016.
Slides fra morgeninspiration hos Peytz & Co 30 maj 2016. Medier over hele verden vælger Drupal, fordi systemet tilbyder de teknologier, features, funktionaliteter og integrationer, som medier har brug for. Vi ser på cases, vi ser på styring af projektet - og vi ser på hvad Drupal 8 har at tilbyde.
Fundraiserkonferencen 2015: Plant og Røde KorsPlant
Til Fundraiserkonferencen hos ISOBRO d. 23. november 2015 præsenterede Plant og Røde Kors deres udviklingsarbejde og resultater med indsamlingsapp'en til landsindsamlingen.
Se casevideoen her:
https://vimeo.com/145536967
Vejen til nyt Service Management system - TOPdesk on Tour Denmark 2017TOPdesk
I slutningen af 2016 stod Gyldendal ved en skillevej – skulle de fortsætte på daværende løsning eller skulle de gå en anden vej? Nicolaj fortæller om processen, som Gyldendal var igennem i forbindelse med udvælgelsen af nyt Service Management værktøj. Derudover fortæller han om, hvordan de bruger TOPdesk, hvordan de har introduceret serviceportalen til deres brugere og sidst men ikke mindst, fremtidsplanerne med TOPdesk.
Christian Bason, Dansk Design Center: Exploring Design ImpactDanish Design Centre
DDCs direktør Christian Basons præsentation fra arrangementet Exploring Design Impact i Dansk Design Center 7. januar 2016.
Læs mere på ddc.dk: http://ddc.dk/events/kick-off-pa-exploring-design-impact-saet-kryds-i-kalenderen
Umbraco how it needs to change to surviveJanus Boye
Not that long ago, content management was still mostly about managing pages, humans were the only consumers of content and CMS was something that was very difficult to install. Janus, industry analyst and consultant, will dust off his crystal ball to take a look into the future of web content management.
Something big happened in 2016. Cloud. Agile. Marketing Automation. Experience Journeys. European Song Contest. And my perspective on CMS changed in 2 notable ways:
1) It is no longer digital versus rest of the organisation or digital vs. business or even us vs. them. The door is now open. The target audience is the entire organisation and everyone is trying to speak digital.
2) CMS used to be the central piece of the digital platform, you could have called it the web operating system. Now customers have a stack, where CMS is just one out of several pieces.
Both changes will radically change Umbraco and the rest of what remains in the CMS marketplace. In this talk, Janus will attempt to untangle what really happens when you truly put the customer first and factor these 2 changes in. Predicting the future is hard, but Janus will draw on experiences from smart customers and partners to offer suggestions for what lies ahead and how we might offer the best technical solutions to cater to the requirements of today and tomorrow.
This document appears to be an agenda for a town hall debate held in Aarhus, Denmark in November 2014. The debate was hosted by Janus Boye and included discussions on various technology topics between the debaters Hannu Vangsgaard, Scott Liewehr, Gandhi, and Rocky. Participants were asked to vote yes or no on predictions related to vendors lying, big data strategies, magic quadrants, technology saving the world, personalized digital experiences, cybercurrencies, and the location of future J. Boye conferences.
Rethink your intranet - a vision for a networked futureJanus Boye
Mobile technology is driving changes to how organizations network internally, yet many still struggle with basic intranet functionality. Content should be presented through storytelling to engage users. While new technologies exist, integrating them into existing organizational structures can be challenging and expensive. The document concludes by suggesting intranets should aim to function like a perfect butler or modern library, seamlessly assisting users while also continuing discussions on further improving internal networking.
Networked knowledge in action - #jboye14 Philadelphia tutorialJanus Boye
Knowledge is power. But how do we acquire the right knowledge? At the intersection of innovation, networking and knowledge sharing lies enormous potential, but also plenty of pitfalls and unexplored risks of making mistakes and wasting time. Still, those organizations and individuals that “dare to share” and move towards more transparency and openness are finding that it makes good business and career sense.
Networked knowledge in action is our 2014 conference theme. Knowledge sharing has been a buzz topic for a while; something we should “do more of” and “become better at”. But many of you are telling us that this is damn difficult. Few have managed to make real strides, despite having spent time and resources on getting sophisticated technical solutions such as SharePoint in place. Why is it proving so hard?
Perhaps we need to start somewhere else. Perhaps it is not a change of software, but a change of mindsets and cultures that needs to happen. Sharing openly and freely is not a natural part of most people’s DNA – and is much harder still for most large organisations with their many layers of complexity. Many are still governed by a strong “gatekeeper” mentality. Sharing ideas and assets, internally as well as outside the organizational walls (fire and brick) can make the organization more attractive in a multitude of ways and lead to better results, performance etc. The digital channels will not bring about this change on their own, but they are vital components in this transformation.
This document discusses 4 digital trends for 2014: personalization and big data engagement, omni-channel customer connections, empowering mobile users through productivity apps, and digital agencies influencing customers. It also outlines 3 problems organizations face in 2014: becoming a truly digital business through new mindsets, connecting digital strategies to brands and identities, and developing analytics into actionable intelligence. Many companies still struggle with digital basics and will undergo migrations while top brands seek help connecting with customers.
NUAS: Kan du set dit netværk for bare relationer?Janus Boye
Fælles workshop på NUAS konferencen med Christian Waldstrøm d. 20. januar 2014 i Aarhus
Beskrivelse:
Kender du værdien af dit netværk?
Alle ved, at det der med netværk og at netværke er vigtigt - særligt, hvis man gerne vil skifte job - men ved du, hvordan du kan bruge dit netværk til at blive bedre i dit nuværende job? Et godt professionelt netværk kan hjælpe dig til at træffe de rette beslutninger, give dig nye løsninger på gamle problemer og hjælpe dig med at se tingene fra et andet perspektiv.
Netværk handler ikke om at udveksle kontaktoplysninger med flest muligt på LinkedIn. Netværk er en måde at beskrive alle de relationer, vi har og de mønstre, de danner - og hvordan de relationer giver mening, når vi dedikerer tid og ressourcer til at mødes med andre - er oprigtigt interesseret i deres verden og udfordringer og samtidig har modet til selv at dele ud af både sejre og nederlag. Netværk handler om åbenhed overfor andres måder at gøre tingene på og om at være villig til at dele sine egne. I det gode netværk deler man sine praktiske løsninger og får andres i tilgift.
Derfor er det også nødvendigt at tage livtag med nogle af myterne om, hvad netværk er i jeres organisationer.
På workshoppen arbejder vi derfor med spørgsmål som: For hvorfor siger vi, at vi vil have mere videndeling, når vi reelt er ved at drukne i viden? Hvorfor bruger vi så mange timer om året på møder, der ikke giver værdi? Hvorfor opstår der altid flaskehalse omkring bestemte personer? Hvorfor er der specialister, der ikke bliver brugt ret meget? Med andre ord - hvordan giver det mening at tænke jeres professionelle netværk ind i jeres daglige arbejde?
Du vil igennem hele workshoppen blive involveret og få rig mulighed for at udvide og styrke både dit netværk og din tilgang til det at netværke.
This document summarizes a town hall meeting hosted by Janus Boye where various topics were debated, including whether SharePoint is the platform of the future, if Facebook is doomed, if unplugging will be a major 2014 trend, if Generation Z is ditching social media, if the smartwatch is the new iPhone, if the value of a formal degree is declining, and if the amount of face-to-face interaction will drop by 75% by 2023. Attendees included Frida Fahlgren, Ravi Mynampaty, Britney Spears, and Indiana Jones. Upcoming town hall meetings were announced for Philadelphia in May 2014 and Aarhus in November 2014.
The document provides advice for starting a new company, including making key decisions about the company name, product, customers, and costs. It emphasizes the importance of failing fast when testing ideas, finding something you truly enjoy, getting help from others, and taking risks to drive growth. The overall message is about learning to accept change and turning ideas into successful companies.
Town hall debate from J. Boye Philadelphia 13Janus Boye
This document appears to be notes from a town hall debate event. It lists the names of two debaters, Jonathan Sullivan and Scott Liewehr, the host Janus Boye who is referred to as "The Viking", and discusses several debate topics such as replacing an old content management system with a new one, whether animated GIFs are replacing videos, if big data is useful, and if enterprise social media is just for fun or useful for companies. It concludes by thanking attendees and saying goodbye until next year.
How can we make sure that the invaluable experience and know-how we share at international conferences like these gets turned into concrete business advantage? More specifically, how do you translate the intangible wealth of experience inside and outside your organization into big-time benefits to balance sheets?
In this keynote given at J. Boye Philadelphia 13 and updated for J. Boye Aarhus 13, I tried to explain not only how to avoid pitfalls that other people have already encountered – and tackled successfully, but also on the broader perspective of supporting and encouraging these knowledge-sharing processes, and how to maximize the benefits.
The talk is the first public presentation based on my upcoming book on this unexplored dimension of experience-swapping and knowledge-sharing, and I shared how I am developing and expanding this little-explored area of management, innovation, and organizational development.
At J. Boye we always look closely at the decisions the buyers take and how they strategize to understand how the market will evolve.
In talk, I presented our take on how the market is transforming and we discussed what it means for customers, vendors and implementation partners.
Towards a winning digital agency in 2016Janus Boye
A digital agency is considered a winner in 2016 if it employs talented people, programs a culture of excellence, and works with top software partners. A winning agency also selectively chooses the best customers, acts as both a full-service agency and collaborative hub. Most importantly, it understands the importance of real people and has a customer-focused, digital-first approach while resisting short-term gains in favor of long-term success.
Fokus har i de seneste år været på, at få effektiviseret de kommunale websites, så borgerne nemt og hurtigt kan betjene sig selv og kommunerne kan spare penge på at administrere. Når alle kommuner har lukket for stort set alle kanaler udover de digitale, hvor skal borgerne, så gå hen, når de gerne vil vide mere om det lokalområde de bor i? Hvis knap 100% af borgerne fra 4 år og opefter kun møder kommunen på nettet, hvordan sikrer man så at det møde bliver godt?
Nye effektive selvbetjeningssites kan ikke stå alene. Der skal også være fokus på, hvordan kommunen serverer indhold på sit website, der engagerer og giver borgerne lyst til at deltage og være med til at gøre kommune et godt sted at bo og være. Hvis selvbetjening er det nye sort i 2013 vil indhold, der kommunikerer om nærhed, dialog og åbenhed, være det nye sort efter 2015,
Kommunale websites vil i højere grad skulle præsentere, hvad borgerne kan få i kommunen ved at anvende de samme virkemidler som vi finder på e-handelssites. Kikkerten skal drejes væk fra nyhedssites og netbank. I stedet skal vi finde inspiration hos ejendomsmægleren, legetøjsbutikken og banken. Hvordan skaber de indhold, der engagerer og skaber værdier for kunderne?
The document discusses the need to transition from the current outdated intranet towards a digital workplace of the future. It outlines three scenarios: continuing as is, moving towards a distributed model, or achieving an integrated global platform. The vision is an intranet that empowers mobile workers, strengthens culture, and increases productivity. Next steps proposed are establishing a business case, conducting a digital audit, and launching initial initiatives in 2013 to begin the transition.
The town hall debate focused on various digital workplace trends, with debaters discussing whether the digital workplace is coming to offices, if cookie legislation makes information faking unnecessary, and if information management is the new black. Key points of discussion included whether 2013 projects should be mobile-first, if public websites will be made by Facebook or Google rendering content management systems obsolete, and if users will replace communications teams in controlling messages.
The art and science of selecting the right CMSJanus Boye
This presentation is from a tutorial held at the J. Boye Aarhus 13 conference. See http://aarhus13.jboye.com/tutorial/the-art-and-science-of-selecting-the-right-cms/
The goal is to help you and your team understand Web Content Management technologies, architectures, and the marketplace. Janus Boye led an intensive, fast-paced and vendor-neutral introduction to Web Content Management functionality, product categories and specific vendors. The tutorial concluded with a roadmap for product selection.
The 3-hour tutorial also presents a practical approach to selecting a CMS, based on marketplace realities and the experiences gained in many selection projects. While it is easy to document dozens of functional and technical requirements for a content management system (CMS), writing more requirements actually makes it harder to select a product.