The document discusses the responsibilities of designers and software developers in creating solutions that prioritize human needs over financial gain. It emphasizes the importance of empathy, ethical design practices, and understanding cognitive biases in user behavior. The author advocates for creating products that genuinely improve people's lives while maintaining ethical standards.

1. Hello
@lmjabreu

2. Luis
@lmjabreu
@lmjabreu

3. Experience Designer
and developer
@lmjabreu

4. Beyond Emotion
@lmjabreu

5. Beyond Cognition
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6. There
@lmjabreu

7. is
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8. Empathy
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9. Not Empathic Design
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10. Responsibility
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11. Help People
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12. Design for People
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13. Not Businesses
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14. Because
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15. Not Every Solution
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16. Requires a Credit Card
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17. The Cure for
Depression
@lmjabreu

18. Isn’t Always a Pill
@lmjabreu

19. The Cure for
Exhaustion
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20. Isn’t a Coffee
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21. We Need to Break
Our Mental Models
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22. We Need to
Remember that
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23. If You’re Paid
to
Create an App
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24. You Will Create An App
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25. Regardless of the Problem
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26. Cultural Issues Exist
( money-based economy, fear of unemployment )
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27. We Can Help
Destroy the World
I'll tell you how
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28. Taylor & Bobbi

29. "The 22-year-old cried all
night on a friend's couch."
— WSJ
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30. "I felt like someone had hit
me in the stomach with a bat"
— Bobbi
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31. janedoe12

32. Catherine Janeway on Facebook

33. "I'm just glad I live in a state where it'd be illegal
to fire me, somehow I didn't think through the
potential consequences of G+ embedding itself
ever deeper into stock Android stuff."
— Jane Doe
@lmjabreu

34. Design For Social
Responsibility
examples ahoy!
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35. @lmjabreu

36. “Current Balance” doesn't tell the
whole story. Answer the question
'how much can I spend now?'
— Simple
@lmjabreu

37. (military agenda, world-improving)
wtfnasa.com
@lmjabreu

38. @lmjabreu

39. "Software developers hold an exceptionally
privileged place in society.
…we fervently believe to whom much has been
given, much is required."
— &yet
@lmjabreu

40. Jawbone UP
offer insights
not pavlovian numbers
@lmjabreu

41. Insights

42. - The data belongs to the user. We … have an
obligation to protect it and use it responsibly.
!
- Data can only be collected with explicit user
permission. …
!
- User must have a mechanism to disable access
and to request that any collected data be deleted.
— UP API Documentation
@lmjabreu

43. Nike+ data helps athletes know more and do more.
The Nike+ platform gives select partners
access to the real activity data captured by
the Nike+ FuelBand and Nike+ Running
devices, used by millions of Nike+ users.
@lmjabreu

44. Understand People
for real
@lmjabreu

46. Give What They Need
but…
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47. Not What They Want
status, competition, resource gathering
@lmjabreu

48. pause
@lmjabreu

49. So Why Does This Happen?
@lmjabreu

50. Animals
because we are
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51. We're not rational
@lmjabreu

52. We're not emotional
@lmjabreu

53. We're a delicate mix
of both
@lmjabreu

54. We're Not Evil
or have are wolves to each other
@lmjabreu

55. Conditioning
culture, habitat, interactions
@lmjabreu

56. Cognitive Biases
@lmjabreu

57. 94+ Decision Making
Biases
@lmjabreu

58. 25 Social Biases
@lmjabreu

59. 52 Memory Biases
@lmjabreu

60. And more ;(
like optical illusions, chatty body
@lmjabreu

61. But we're amazing
really
@lmjabreu

62. Because we're here.
@lmjabreu

63. We're also not here
spaaaaace!
@lmjabreu

64. And… we are not
or are we? But if nothing exists, then surely…
@lmjabreu

65. We're Smarter Than
Our (primal) selves
we can take control, be aware
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66. To Sum It Up
@lmjabreu

67. Get Real
it's not just about idealism
@lmjabreu

68. We Need Money
and sometimes we have to compromise
@lmjabreu

69. Don't Manipulate People
@lmjabreu

70. Don’t.

71. Don’t.

72. COKE
@lmjabreu

73. or that.
@lmjabreu

74. Cognition and
Emotion
are great tools but…
@lmjabreu

75. Purpose is King
pretty please?
@lmjabreu

76. Cognitive Science
Backdoor
use it responsibly
( fast food restaurant exploit )
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77. We're GateKeepers
@lmjabreu

78. Change doesn't happen
overnight
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79. Boiling a frog
for good or for worse
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80. Small innocent actions
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81. Mess things up
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82. Remember that.
@lmjabreu

83. We need critical mass
@lmjabreu

84. We need to remember
how people are impacted
@lmjabreu

85. Ethics are important to us
as a society
@lmjabreu

86. To cooperate and improve
the world
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87. “[designer] will compromise up to a point but
he refuses to budge on design principles he
knows to be sound. Occasionally he may lose a
client, but he rarely loses the client's respect”
— Designing for People by Henry Dreyfuss
@lmjabreu

88. Hope that doesn't come out
as too unattainable but as
something you can act upon.
@lmjabreu

89. Thanks
You Are Not So Smart
How Designers Destroyed The World
Click Here to Save Everything
@lmjabreu