As a speaker for Creative Morning's Grand Rapids, I spoke on the how we can apply our most human skill of empathy. This is presented through types of empathy applied to my work carried by an underlying story that follows me through my career.

1. E m p a t h y
A p p l y i n g O u r M o s t H u m a n S k i l l
@EnnisKloote #CMEmpathy 2015

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a hard skill that takes
strong character and
practice.

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Stay persistently inquisitive.

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Focus on that person’s
need beyond the “thing”

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“People are not going to care..”

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People can have empathy, but
software can't. After the empathetic
human designer is gone, what is left?
Empathy is not a solution.
Alan Cooper

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acknowledging another person
with dignity by recognizing their
expertise—only they know their
experience.

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recognizing a person’s feelings.

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listening without judgement
and being the voice for their needs.

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is an outward focus that
shows compassion.

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I had to learn to speak-up,
find my own voice, and be the
facilitator of empathy to build
understanding.

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Empathy is also for
those you work with.

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I was lost to a very dark place,
inside a system severely lacking
empathy.

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If we are willing, we can find those
most empathetic to help.

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The best work comes from those
that are authentically trying to
change a person’s quality of life.

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Personas, Empathy Maps
(what would Jane do)
Interviews (asking probing questions)
Observations (do versus say)

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Where and how through
Journey Maps and
Use Case Scenarios.

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Gain empathy by testing ideas
with a prototype.

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Find the balance in your work.

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Establish
connections with
people to better
understand and
build empathy.

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It’s hard work, but keep being human.
Be authentic.
Be respectful.
Let others be heard.

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We’re not just
moving pixels.
We believe in
making people’s
lives better.

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@EnnisKloote #CMEmpathy 2015