This document is a transcript from a talk given by Terri Trespicio on how to communicate excellence in a unique and authentic way. Some of the key points discussed include moving beyond cliches, jargon, and compliance-focused language to tell meaningful stories. Trespicio advocates filtering out professional cliches to get at what truly makes a business different, and using metaphor instead of jargon to expand understanding. She also discusses moving beyond linear thinking and process to focus first on whether potential clients will want to engage. The overall message is that true excellence in communication happens when a business's messaging matches its authentic identity.
109. Compliance is a check list.
Not a vision board.
territrespicio.com/getit
110. Looking to compliance to help
you with your messaging is like…
territrespicio.com/getit
Hiring a copyeditor to
f
igure out how to write
your novel.
111. When it comes to compliance, you don’t
have to be less creative, but more.
territrespicio.com/getit