Swimming in Content - Luminary workshop Dec 2021

Swimming in Content

Discover a fresh approach to
writing that captures your genius
and connects with your people

with Terri Trespicio

What are you working on?
 
What are you not working on?

What isn’t working?
territrespicio.com/getit

Fact: We’re all writers now.

territrespicio.com/getit Copyright © 2020 Terri Trespicio All rights reserved.
The page can be a safe place to
explore your own voice.

Our relationship to the page began
a long time ago.

Copyright © 2020 Terri Trespicio All rights reserved.
This is where
we were
conditioned to
distrust
ourselves (and
each other).

hard.
This is why writing can feel

easy?
What if it felt

Which was
purchased by
this woman.

And started working for myself.

Today I’m a writer, speaker,
and brand advisor.

“Stop searching for your
passion” 7M+ views

Out ahead of schedule.
(O
f
f
icial pub date is 12/21)
unfollowyourpassion.com

“One of the best feel-
good books of 2021”
Washington Post

“Gentle, but brutally
honest.”
PopSugar

There isn’t one way to
live a meaningful life.
And most of what
we’re told have to do,
be, or have isn’t true.

The thesis

Get the deck & free resources!

Today you’re going to get the
feedback you likely never got.

Here’s what we’re about to do.

Meet your reticular
activating system
•Network of neurons in the brain stem

•Regulates behavioral arousal

•Filters what info gets through

What you look for, you find.

This can affect how you see
yourself, your work…and
other people.

Traditional feedback aims to “
f
ix.”

The problem? It focuses us on
f
laws.

It puts us in
f
ight or
f
light.

People don’t need feedback.
They need attention to what
they do best.
Marcus Buckingham and Ashley Goodall, “The Feedback
Fallacy,” Harvard Business Review (April 2019)
“

Q
uiet the critic.

Amplify your voice.

Began as a tool for busting
through writers block.

I’ve used this particular workshop approach
for…
at L’Oreal, Google, Wells Fargo, and more
entrepreneurs
writers financial advisors
admin staff
Plus, top executives and teams
Creatives
consultants
authors
therapists
Speakers

We’re going to write to a
prompt, and then listen to a
few and practice feedback.

The Rules of Engagement

The Rules of Engagement
• No disclaiming

• We focus on what works

• No criticizing,
q
uestions, suggestions

• We stay on the page

• We refer to the “speaker,” “narrator,”
not by name

How to write
to a prompt.
Listen to what comes up,
write it down.
 
Think small, detailed,
something we can see or
feel.

Write about any scene,
moment, from any time in
your life.

Ready?

Your prompt
A time you trusted your gut.

How to comment
• Choose one thing you loved: a word, a phrase

• Listen for where you feel a shift in energy

• Reflect back what you heard

• Stay on the page with the writer

So what gets in the way of
Ease?

There’s no such thing as a
boring topic. Or an interesting
one.
“This is boring.”
ASSUMPTION

Actually, they do.
“No one cares about x.”
ASSUMPTION

Nah. Your brain is a thought-
generating machine. You
can’t NOT have ideas.
“I’m out of ideas.”
ASSUMPTION

There are also lots of books in
the world. Does that mean no
one’s writing new ones?
“There’s so much content
out there already.”
ASSUMPTION

Wrong goal. No one
“plans” for viral. What
you’re going for is
connection.
“If it doesn’t go viral, it’s not
worth it.”
ASSUMPTION

Content
is a conversation.

Content
is a scalable conversation.

Is what allows us to scale it.
Marketing

Is more than just “info”
Great content

Tells a story.
Great content

Great content
Emerges from curiosity,
contradiction, even struggle.

Great content
Can be understood—
 
by anyone.

Most People do
What
…and why it makes work harder

They try to cover too much.
Think specific, and go deep, not broad.

They think they have to stay
“on topic.”
You’ll get bored that way!

They think they need to
sound “professional.”
You actually need to sound human.

They skip the fun part!
We don’t just want ideas;
 
we crave stories.

Think of

it as

a love letter.

Here’s an example.

“Professional”

“Don’t jump! It’s not that
kind of bear market.”
“Human”

Get the deck & resources!

Swimming in Content - Luminary workshop Dec 2021

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