This document provides guidance on designing effective course content. It emphasizes that course design should be learner-centered and focus on enabling students to apply what they learn. The document recommends beginning with defining a clear overall goal for what students should be able to do after completing the course. It also stresses considering the context of the course, including learner characteristics and constraints, when designing content and activities. A formula is proposed: goal + assessment + context = design. The document then discusses establishing sub-goals for individual lessons that build toward achieving the overall goal and assessing learning.