Dell’s heritage is founded on the principle of listening to customers and applying those insights to create innovative products and solutions that help businesses succeed. Dell has been an innovator in the technology industry for over 30 years, dedicated to driving practical innovation to improve the way professionals work and organizations operate. Now, more than ever, Dell is focused on pushing the envelope on innovation to design products and solutions that enable businesses end their end users to be more productive. Join us to hear how Dell is continuing to invest and apply customer insights to further drive innovation for the workforce of the future.

1. Designing Around Customer Needs

2. Neil Hand
Vice President
Product Strategy and Innovation
Today’s speaker

3. A divide still exists
between IT and innovation
Only 34% of companies are
taking advantage of using IT
as a source of innovation

4. And the workforce is anticipating Innovation….
46%of employees feel that technology
has increased their productivity and
enabled them to communicate
faster with coworkers
92%believe voice
recognition will be used
instead of a keyboard 87%believe all computers
will use hand gestures

5. Customer technology desired outcomes
Freedom from Wires Front of Screen ExperienceGreat Design
Most Interactive UX Worry Free PowerOptimized Performance

6. The emergence of new markets
IoT Commercial
Wearables
Extended
Reality

7. Anchor usages that make businesses work
A more engaging
workspace providing
natural interaction
with technology
Enabling a increasing
mobile and fluid
workforce to achieve
more
Enabling collaboration
in new ways that break
down the walls of
traditional interaction.
Destination ComputingMobile Access Collaborative Computing

8. •“The ability of one to affect many is
scaling exponentially — and it's scaling
for good and it's scaling for evil.”
Marc Goodman, Future Crimes: Everything is Connected,
Everyone is Vulnerable, and What We Can Do About It

11. Thanks!

12. Building upon our legacy of Innovation
1984-1987 1988-1995 1996-1999 2000-2008 2009-2013
The Birth of a Company
At age 19, Michael founds
PC’s Limited with $1,000
and a game changing vision
Going Public & Going Global
Dell completes its initial public
offering and expands its
operations and product portfolio
to better serve customers
Winning the Web
Dell rapidly expands its global
operations and the company
takes sales online, setting the
bar for e-commerce
Beyond the PC
Dell is #1 worldwide in system
sales and is evolving to add
peripherals and data center
offerings
A new Dell emerges
Dell ramps up its solutions
portfolio & capabilities with
significant investments in
intellectual property and R&D