Designing and Implementing an Online Marketing Campaign

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AlterSage

Presented to the students of AAA School of Advertising by Christine da Silva, Founder of AlterSage.com

Technology Business

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Online Marketing Campaigns

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Know your Audience

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Multi Channel Marketing Plan

Search Engine Optimisation www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

Pay Per Click Advertising www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

SEM campaigns consist of two phases: www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Initial Maintenance SEO Campaign Maturity: 12 – 18 months PPC Campaign Maturity: 3 months

SEO Campaign: Maintenance Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Campaign: Initial Phase www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Make the Website do all the work - Keyword research and analysis - Research competitiveness of industry - Competitor research - Creations of ads - Creation of persuasive landing pages - Google Analytics

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage PPC Campaign: Maintenance Phase ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Likened to word-of-mouth marketing - but ten times the power

Social Media Campaigns www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage

www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage Stand out from the crowd See the possibilities

Questions? Want to Work at AlterSage? [email_address] | www.altersage.com Skype and Twitter: altersage

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