Dr. MEGHA P. S.
18-MVM-57
Dept. of Veterinary Physiology
KERALA VETERINARY AND ANIMAL
SCIENCES UNIVERSITY
College of Veterinary and Animal Sciences,
Mannuthy
VPY 691 - MASTER’S SEMINAR
18-01-2020 Department of Veterinary Physiology 1
ADVISORY COMMITTEE
Dr. V. Ramnath
Professor & Head
Dept. of Veterinary Physiology
College of Veterinary & Animal Sciences, Mannuthy
Dr. K. Raji
Assistant Professor
Dept. of Veterinary Physiology
CVAS, Mannuthy
Dr. V. Babitha
Assistant Professor
Dept. of Veterinary Physiology
CVAS, Mannuthy
MINOR ADVISORS
MAJOR ADVISOR
Dr. Binoj Chacko
Assistant Professor & Head
UPDF
CVAS, Mannuthy
18-01-2020 Department of Veterinary Physiology 2
3
18-01-2020 4
Department of Veterinary Physiology
◈ Introduction
◈ History of designer eggs
◈ Significance of designer eggs
◈ Types of designer eggs
◈ Health benefits of designer eggs
◈ Marketability of designer eggs
◈ Future prospects
◈ Conclusions
◈ M.V.Sc. Research work
◈ References
OUTLINE
https://www.health.harvard.edu/
Period in which the egg production tremendously increased
Protein rich food for hens
Selecting better hybrids of cock
18-01-2020
Department of Veterinary Physiology
5
https://www.healthline.com/
6
Egg nutrients have
been altered from the
standard one in terms
of essential fatty acids,
cholesterol, vitamins,
minerals and
antioxidants
(Sim, 1998)
Department of Veterinary Physiology
-
HISTORY OF DESIGNER EGGS
1934 Cruickshank Modification of fatty acid composition
1980 Sim and associates Professor Sim's designer egg
(antioxidants & ω 3 fatty acids)
1997 Van Elswyk Enriched with CLA
1998 Farell Enriched with folic acid and iron
2000 Michella and Slaugh Enriched with vitamins
2004 Leeson and Caston Enrichment with lutein and selenium
2004 Narahari Herbal enriched designer eggs (HEDE)
18-01-2020
7
Department of Veterinary Physiology
DESIGNER EGGS- SIGNIFICANCE
• “Nature’s original functional food”
•Treatment and prevention of chronic diseases
• Source of many nutrients at low economical price
• Superior health benefits by modifying the nutritional profile
18-01-2020 Department of Veterinary Physiology 8
your.health.net.au
Value added
Nutritionally
enhanced
Added
processing
9
18-01-2020 Department of Veterinary Physiology
saga.net.com
◈ Omega3 fatty acid
enriched eggs
◈ Low cholesterol eggs
◈ Herbal designer eggs
◈ Vitamin E enriched eggs
◈ Immunomodulating eggs
◈ Pigment enriched eggs
◈ Mineral enriched eggs
◈ Antioxidants enriched eggs
◈ Pharmaceutical designer
eggs
10
18-01-2020 Department of Veterinary Physiology
Infokids. Ar//.
18-01-2020
11
enrichment of egg lipids with n-3 fatty acids.
ω -3 FATTY ACIDS ENRICHED EGGS
Sources of Omega-3 fatty acids
• Fish oil
• Sardine fish
• Anchovy fish
• Pearl millet
• Marine algae
• Linseed/flaxseed & oils
• Rapeseed/canola & oils
Important ω -3 fatty acids
docosahexaenoic acid (DHA)
eicosapentaenoic acid (EPA)
α linolenic acid (LNA)
18-01-2020 Department of Veterinary Physiology
11
pic.galry.com//
12
ω Common name Lipid no
ω-3 α-Linolenic acid (LNA) C18:3
ω-3 Stearidonic acid (SDA) C18:4
ω-3 Eicosapentaenoic acid (EPA) C20:5
ω-3 Docosahexaenoic acid (DHA) C22:6
ω-6 Linoleic acid (LA) C18:2
ω-6 Arachidonic acid C20:4
POLYUNSATURATED FATTY ACIDS (PUFA)
Department of Veterinary Physiology
18-01-2020
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18-01-2020 Department of Veterinary
13
CLA enrichment
Two feeding methods
• Linolenic Acid
• Preformed DHA
LNA enrichment
 Increase yolk moisture content,
firmness and sensory quality of eggs
DHA enrichment
 Structural component of brain, cerebral cortex, skin, and retina
 Synthesized from alpha-linolenic acid, maternal milk, fish oil
LNA AND DHA ENRICHMENT
18-01-2020 Department of Veterinary Physiology
13
https://www.slideshare.net/
18-01-2020
14
Heart disease preventive dose 500mg/d
Prevention of allergic problems, diabetes, renal disease
Improves oxygen supply to the tissues
Improves skin and relieves arthritis
Curing inflammatory disorders & improve immune response
18-01-2020 Department of Veterinary Physiology
14
ω-3 ENRICHED EGGS ADVANTAGES
15
 Consumers are suffering from cholesterol phobia
 Reducing size of yolk and altering lipid profile of yolk
18-01-2020
Department of Veterinary Physiology
15
LOW CHOLESTEROL DESIGNER EGGS
Supplementation
Micro
minerals
Dietary
vitamins
Amino
acids
Herbal
plants and
products
https://www.amazon.in/
(Ankari et al., 1998)
18-01-2020
16
• One yolk on the average - 226 mg of cholesterol
Designer egg -lowered up to 30%
• Beneficial effects- lowered blood pressures and platelet aggregation
• Reduced total plasma cholesterol level
LOW CHOLESTEROL EGGS- ADVANTAGES
18-01-2020
Department of Veterinary Physiology
16
https://www.shutterstock.com/
17
HERBAL ENRICHED SUPER EGGS
Source Active priniciple Effect on public health
Garlic, onion Allicin, Allylicsulfide Lower L.D.L.
Sugar beet, grape pulp Betaine Reduces homocysteine,
Brocoli, cabbage Sulphoraphane Antioxidant
Spirulina, marigold Carotenoid pigments Anticarcinogenic
Bay leaves, Marigold lutein Improves vision
Flax seed, canola n-3 PUFA Reduces hypertension
Fenugreek, spices Quercitin, Luteolin insulin secretion
Basil leaves Eugenol Immunomodulators
Brans Tocotrienols Decrease LDL
18-01-2020 Department of Veterinary Physiology
17
httpswww.shutterstock.com/
18
 Enhances egg production
 Stabilize egg lipids against rancidity and extend the shelf life
 Increase antioxidant properties of egg yolks and plasma
 Natural sources - butter, milk & nut oils
18-01-2020 Department of Veterinary Physiology 18
VITAMIN E ENRICHMENT IN EGGS
https://www.healthline.com/
19
BENEFITS OF VITAMIN E ENRICHED EGGS
Decreases risk of
cancer and ageing
process
Reduce the risk of
heart disease
Improves immunity
Improved laying hen
performance, feed
conversion rate, body
weight
Prevent undesirable off-
flavors in n-3 enriched
eggs
18-01-2020 Department of Veterinary Physiology
19
20
18-01-2020 Department of Veterinary Physiology
20
IMMUNOMODULATING EGGS
• Naturally contain specific compound like lysozyme,
γ globulin, antibodies
• Chicken egg is abundant in antibodies "IgY“- treat
infections
• Feed rich in omega-3 fatty acids and anti-oxidants,
herbal supplementation will boost IgY level
httpswww.shutterstock.com/
21
Utilized in
immuno
suppressed
patients
Good
antiviral
properties
IgY
against
H. pylori
IMMUNOMODULATING EGG
ADVANTAGES
18-01-2020 Department of Veterinary Physiology 21
https://www.healthline.com/
(Roe et al., 2002)
22
PIGMENT ENRICHMENT OF YOLK
• Attractive to the due to intense yellow colour
• The most effective carotenoids are lutein and zeaxanthin
• Natural carotenoid pigments present in alfalfa, corn gluten meal
• Spirulina is an efficient pigment source for poultry egg yolk
(Landrum and Bone, 2001)
18-01-2020 Department of Veterinary Physiology 22
your.health.net.au
23
• Prevents muscular degeneration
• Responsible for attractive colour of yolk
• Antioxidant and anti-carcinogenic agent
• Lutein is safeguard to the retina
PIGMENT ENRICHMENT
BENEFITS
18-01-2020 Department of Veterinary Physiology
23
24
MINERAL ENRICHED EGGS
Selenium enrichment in Eggs
• Inorganic sources (selenate and selenite)
• Organic sources of selenium (selenium yeast)
• Organic Se supplementation -longer duration of freshness
Iodine-enriched designer eggs
• Enriched egg includes approximately 700 μg iodine
• Reduce plasma cholesterol in humans and laboratory animals
18-01-2020 Department of Veterinary Physiology 24
(Garber et al., 1993)
25
MINERAL ENRICHED EGGS VITAL ROLES
• Reduction of arthritis, immunodeficiency, muscular dystrophy
• Decreasing the risk of DNA damage associated with cancer
• Metabolic modification of lipoproteins
• Rising antioxidant protection in elderly individuals
18-01-2020 Department of Veterinary Physiology
25
26
ANTIOXIDANTS ENRICHMENT IN EGGS
• Synthetic antioxidant - ethoxyquin
• Natural antioxidants - vitamin E, Se, carotenoids, flavinoid, lecithin
• Antioxidants of herbal origin - carnosine, curcumin, lycopene
• Decreased susceptibility to lipid peroxidation
• Prevention of fishy odor
18-01-2020 Department of Veterinary Physiology 26
httpswww.shutterstock.com/
27
• Genetic manipulation -produce
pharmaceutical compounds
• Contains antibodies to neutralize the
antigens
• Treatment against snake venoms
• Countering of microorganisms which
cause teeth decay
PHARMACEUTICAL
DESIGNER EGGS
18-01-2020
Department of Veterinary Physiology
27
your.health.net.au
18-01-2020 Department of Veterinary Physiology
28
https://www.straitstimes.com/
29
• Egg industry is developing new designer eggs
• Improve the quality, nutrition, safety and shelf life (28 days)
• Health awareness and purchasing power of consumers
• Designer egg production has market potential in developing countries
18-01-2020 Department of Veterinary Physiology
29
your.health.net.au
30
18-01-2020 Department of Veterinary Physiology
30
your.health.net.au
31
31
32
.
MARKETING DEMANDS
• Information about marketing strategies
• Producer has to ascertain market risks
• Arrangements to ensure that the eggs reach the consumers
• Basic information regarding the characteristics of designer eggs
•The indications must be stated on the packaging
• Assess the impact of purchase behaviour and consumer satisfaction
18-01-2020 Department of Veterinary Physiology
32
https://www.straitstimes.com/
33
Distribution Channel Functions
18-01-2020 Department of Veterinary Physiology 33
DISTRIBUTION CHANNEL FUNCTIONS
Information
& Contact
Financing
Matching &
Negotiation
Promotion
Risk Taking
34
CONCLUSION
• “Designer eggs“- eggs that have enriched levels
nutrients or lower the levels of undesirable nutrients
• Designer eggs - nutritious and tasty, promote overall
health of the consumers
• Production with locally available ingredients increase
marketability and economic returns
18-01-2020 Department of Veterinary Physiology
FUTURE PROSPECTS
• Acceptance in legal, ethical and social aspects along
with economic production
• Future poultry farmers may be the producers of
designer eggs
• Promote designer’s egg consumption through
education and outreach activities
18-01-2020 Department of Veterinary Physiology 35
36
M.V.Sc Research work
Production of designer chicken eggs
fortified with vitamin D3 and zinc
18-01-2020 Department of Veterinary Physiology
36
18-01-2020 Department of Veterinary
37
OBJECTIVES OF THE STUDY
1. Study the feasibility of Ultra Violet Blue (UVB) light
exposure on chicken to produce vitamin D3 enriched eggs
2. Produce zinc enriched eggs by supplementing laying
hens’ diet with required levels of zinc to ensure enrichment
3. Produce designer eggs which are dually enriched with zinc and
vitamin D3
18-01-2020 Department of Veterinary Physiology
37
38
re
REFERENCES
18-01-2020
38
Department of Veterinary Physiology
Ankari, A., Najib, H. and Al Hozab, A. 1998. Yolk and serum cholesterol and production traits, as affected
by incorporatinga supraoptimal amount of copper in the diet of the leghorn hen. Br. Poult. Sci. 39: 393-
397.
Cardello, A.V., Schutz, H.G. and Lesher, L.L. 2007. Consumer perceptions of foods processed by innovative
and emerging technologies: A conjoint analytic study. Innov. Food. Sci. Emerg. Technol. 8: 73-83.
Chowdhury, S.D. and Smith, T.K. 2002. Effects of dietary garlic on cholesterol metabolism in laying hens.
Poult. Sci. 81: 1856-1862.
Dean, M., Shepherd, R., Arvola, A., Vassallo, M., Winkelmann, M., Claupein, E., Lahteenmaki, L., Raats,
M.M. and Saba, A. 2007. Consumer perceptions of healthy cereal products and production methods. J.
Cereal Sci. 46: 188-196.
Garber, D.W., Henkin, Y., Osterlund, L.C., Woolley, T.W. and Segrest, J.P. 1993. Thyroid function and other
clinical chemistry parameters in subjects eating iodine-enriched eggs. Food Chem. Toxicol. 31: 247-251.
Jia, W., Slominski, B.A., Guenter, W., Humphreys, A. and Jones, O. 2008. The effect of enzyme
supplementation on egg production parameters and omega-3 fatty acid deposition in laying hens fed
flaxseed and canola seed. Poult. Sci. 87: 2005-2014.
39
Department of Veterinary Physiology
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Khan, S.H., Atif, M., Mukhtar, N., Rehman, A. and Fareed, G. 2011. Effects of supplementation of multi-
enzyme and multi-species probiotic on production performance, egg quality, cholesterol level and
immune system in laying hens. J. Appl. Anim. Res. 39: 386-398.
Landrum, J.T. and Bone, R. A. 2001. Lutein, zeaxanthin, and the macular pigment. Arch. Biochem.
Biophys. 385: 28-40.
Landstrom, E., Hursti, U.K.K., Becker, W. and Magnusson, M. 2007. Use of functional foods among
Swedish consumers is related to health-consciousness and perceived effect. Br. J. Nutr. 98: 1058-1069.
Mazalli, M.R., Faria, D.E.D., Salvador, D. and Ito, D.T. 2004. A comparison of the feeding value of
different sources of fat for laying hens: Lipid, cholesterol, and vitamin E profiles of egg yolk. J. Appl.
Poult. Res. 13: 280-290.
McConnon, A., Fletcher, P.L., Cade, J.E., Greenwood, D.C. and Pearman, A.D. 2004. Differences in
perceptions of functional foods: UK public vs. nutritionists. Nutr. Bull. 29: 11-18.
Messina, F., Saba, A., Turrini, A., Raats, M., Lumbers, M. and in Later Life Team, F. 2008. Older people's
perceptions towards conventional and functional yoghurts through the repertory grid method: A cross-
country study. Br. Food J. 110: 790-804.
18-01-2020 Department of Veterinary
40
Roe, I.H., Nam, S.W., Yang, M. R., Myung, N.H., Kim, J.T. and Shin, J.H. 2002. The promising effect of egg
yolk antibody (immunoglobulin yolk) on the treatment of Helicobacter pylori associated gastric diseases.
Korean J. Gastroenterol. 39: 260-268.
Scheideler, S.E., Froning, G. and Cuppett, S. 1997. Studies of consumer acceptance of high omega-3 fatty
acid-enriched eggs. J. Appl. Poult. Res. 6: 137-146.
Sim, J.S. 1998. Designer eggs and their nutritional and functional significance. World Rev. Nutr. Diet. 83:
89-101.
Singh, V.P. and Sachan, N. 2010. Designer eggs: A smart approach for health conscious persons. Poult.
Plann. 11: 21-23.
Slominski, B.A., Meng, X., Campbell, L.D., Guenter, W. and Jones, O. 2006. The use of enzyme technology
for improved energy utilization from full-fat oilseeds. Poult. Sci. 85:1031-1037.
Stanley, L.R., Tschirhart, J.T. and Anderson, J. 1991. A hedonic price analysis of nutritionally labeled
breakfast cereals: Implications for nutrient labeling. J. Nutr. Educ. 23: 231-238.
Yalcin, S., Onbasilar, I., Sehu, A. and Yalcin, S. 2007. The effects of dietary garlic powder on the
performance, egg traits and blood serum cholesterol of laying quails. Asian Aust. J. Anim. Sci. 20: 944.
Yongmanitchai, W. and Ward, O.P. 1991. Growth of and omega-3 fatty acid production by Phaeodactylum
tricornutum under different culture conditions. Appl. Environ. Microbiol. 57: 419-425.
41
THANKS!
Any questions?
18-01-2020 Department of Veterinary Physiology
https://www.straitstimes.com/

DESIGNER EGGS & THEIR MARKETABILITY

  • 1.
    Dr. MEGHA P.S. 18-MVM-57 Dept. of Veterinary Physiology KERALA VETERINARY AND ANIMAL SCIENCES UNIVERSITY College of Veterinary and Animal Sciences, Mannuthy VPY 691 - MASTER’S SEMINAR 18-01-2020 Department of Veterinary Physiology 1
  • 2.
    ADVISORY COMMITTEE Dr. V.Ramnath Professor & Head Dept. of Veterinary Physiology College of Veterinary & Animal Sciences, Mannuthy Dr. K. Raji Assistant Professor Dept. of Veterinary Physiology CVAS, Mannuthy Dr. V. Babitha Assistant Professor Dept. of Veterinary Physiology CVAS, Mannuthy MINOR ADVISORS MAJOR ADVISOR Dr. Binoj Chacko Assistant Professor & Head UPDF CVAS, Mannuthy 18-01-2020 Department of Veterinary Physiology 2
  • 3.
  • 4.
    18-01-2020 4 Department ofVeterinary Physiology ◈ Introduction ◈ History of designer eggs ◈ Significance of designer eggs ◈ Types of designer eggs ◈ Health benefits of designer eggs ◈ Marketability of designer eggs ◈ Future prospects ◈ Conclusions ◈ M.V.Sc. Research work ◈ References OUTLINE https://www.health.harvard.edu/
  • 5.
    Period in whichthe egg production tremendously increased Protein rich food for hens Selecting better hybrids of cock 18-01-2020 Department of Veterinary Physiology 5 https://www.healthline.com/
  • 6.
    6 Egg nutrients have beenaltered from the standard one in terms of essential fatty acids, cholesterol, vitamins, minerals and antioxidants (Sim, 1998) Department of Veterinary Physiology
  • 7.
    - HISTORY OF DESIGNEREGGS 1934 Cruickshank Modification of fatty acid composition 1980 Sim and associates Professor Sim's designer egg (antioxidants & ω 3 fatty acids) 1997 Van Elswyk Enriched with CLA 1998 Farell Enriched with folic acid and iron 2000 Michella and Slaugh Enriched with vitamins 2004 Leeson and Caston Enrichment with lutein and selenium 2004 Narahari Herbal enriched designer eggs (HEDE) 18-01-2020 7 Department of Veterinary Physiology
  • 8.
    DESIGNER EGGS- SIGNIFICANCE •“Nature’s original functional food” •Treatment and prevention of chronic diseases • Source of many nutrients at low economical price • Superior health benefits by modifying the nutritional profile 18-01-2020 Department of Veterinary Physiology 8 your.health.net.au
  • 9.
  • 10.
    ◈ Omega3 fattyacid enriched eggs ◈ Low cholesterol eggs ◈ Herbal designer eggs ◈ Vitamin E enriched eggs ◈ Immunomodulating eggs ◈ Pigment enriched eggs ◈ Mineral enriched eggs ◈ Antioxidants enriched eggs ◈ Pharmaceutical designer eggs 10 18-01-2020 Department of Veterinary Physiology Infokids. Ar//.
  • 11.
    18-01-2020 11 enrichment of egglipids with n-3 fatty acids. ω -3 FATTY ACIDS ENRICHED EGGS Sources of Omega-3 fatty acids • Fish oil • Sardine fish • Anchovy fish • Pearl millet • Marine algae • Linseed/flaxseed & oils • Rapeseed/canola & oils Important ω -3 fatty acids docosahexaenoic acid (DHA) eicosapentaenoic acid (EPA) α linolenic acid (LNA) 18-01-2020 Department of Veterinary Physiology 11 pic.galry.com//
  • 12.
    12 ω Common nameLipid no ω-3 α-Linolenic acid (LNA) C18:3 ω-3 Stearidonic acid (SDA) C18:4 ω-3 Eicosapentaenoic acid (EPA) C20:5 ω-3 Docosahexaenoic acid (DHA) C22:6 ω-6 Linoleic acid (LA) C18:2 ω-6 Arachidonic acid C20:4 POLYUNSATURATED FATTY ACIDS (PUFA) Department of Veterinary Physiology 18-01-2020 12
  • 13.
    18-01-2020 Department ofVeterinary 13 CLA enrichment Two feeding methods • Linolenic Acid • Preformed DHA LNA enrichment  Increase yolk moisture content, firmness and sensory quality of eggs DHA enrichment  Structural component of brain, cerebral cortex, skin, and retina  Synthesized from alpha-linolenic acid, maternal milk, fish oil LNA AND DHA ENRICHMENT 18-01-2020 Department of Veterinary Physiology 13 https://www.slideshare.net/
  • 14.
    18-01-2020 14 Heart disease preventivedose 500mg/d Prevention of allergic problems, diabetes, renal disease Improves oxygen supply to the tissues Improves skin and relieves arthritis Curing inflammatory disorders & improve immune response 18-01-2020 Department of Veterinary Physiology 14 ω-3 ENRICHED EGGS ADVANTAGES
  • 15.
    15  Consumers aresuffering from cholesterol phobia  Reducing size of yolk and altering lipid profile of yolk 18-01-2020 Department of Veterinary Physiology 15 LOW CHOLESTEROL DESIGNER EGGS Supplementation Micro minerals Dietary vitamins Amino acids Herbal plants and products https://www.amazon.in/ (Ankari et al., 1998)
  • 16.
    18-01-2020 16 • One yolkon the average - 226 mg of cholesterol Designer egg -lowered up to 30% • Beneficial effects- lowered blood pressures and platelet aggregation • Reduced total plasma cholesterol level LOW CHOLESTEROL EGGS- ADVANTAGES 18-01-2020 Department of Veterinary Physiology 16 https://www.shutterstock.com/
  • 17.
    17 HERBAL ENRICHED SUPEREGGS Source Active priniciple Effect on public health Garlic, onion Allicin, Allylicsulfide Lower L.D.L. Sugar beet, grape pulp Betaine Reduces homocysteine, Brocoli, cabbage Sulphoraphane Antioxidant Spirulina, marigold Carotenoid pigments Anticarcinogenic Bay leaves, Marigold lutein Improves vision Flax seed, canola n-3 PUFA Reduces hypertension Fenugreek, spices Quercitin, Luteolin insulin secretion Basil leaves Eugenol Immunomodulators Brans Tocotrienols Decrease LDL 18-01-2020 Department of Veterinary Physiology 17 httpswww.shutterstock.com/
  • 18.
    18  Enhances eggproduction  Stabilize egg lipids against rancidity and extend the shelf life  Increase antioxidant properties of egg yolks and plasma  Natural sources - butter, milk & nut oils 18-01-2020 Department of Veterinary Physiology 18 VITAMIN E ENRICHMENT IN EGGS https://www.healthline.com/
  • 19.
    19 BENEFITS OF VITAMINE ENRICHED EGGS Decreases risk of cancer and ageing process Reduce the risk of heart disease Improves immunity Improved laying hen performance, feed conversion rate, body weight Prevent undesirable off- flavors in n-3 enriched eggs 18-01-2020 Department of Veterinary Physiology 19
  • 20.
    20 18-01-2020 Department ofVeterinary Physiology 20 IMMUNOMODULATING EGGS • Naturally contain specific compound like lysozyme, γ globulin, antibodies • Chicken egg is abundant in antibodies "IgY“- treat infections • Feed rich in omega-3 fatty acids and anti-oxidants, herbal supplementation will boost IgY level httpswww.shutterstock.com/
  • 21.
    21 Utilized in immuno suppressed patients Good antiviral properties IgY against H. pylori IMMUNOMODULATINGEGG ADVANTAGES 18-01-2020 Department of Veterinary Physiology 21 https://www.healthline.com/ (Roe et al., 2002)
  • 22.
    22 PIGMENT ENRICHMENT OFYOLK • Attractive to the due to intense yellow colour • The most effective carotenoids are lutein and zeaxanthin • Natural carotenoid pigments present in alfalfa, corn gluten meal • Spirulina is an efficient pigment source for poultry egg yolk (Landrum and Bone, 2001) 18-01-2020 Department of Veterinary Physiology 22 your.health.net.au
  • 23.
    23 • Prevents musculardegeneration • Responsible for attractive colour of yolk • Antioxidant and anti-carcinogenic agent • Lutein is safeguard to the retina PIGMENT ENRICHMENT BENEFITS 18-01-2020 Department of Veterinary Physiology 23
  • 24.
    24 MINERAL ENRICHED EGGS Seleniumenrichment in Eggs • Inorganic sources (selenate and selenite) • Organic sources of selenium (selenium yeast) • Organic Se supplementation -longer duration of freshness Iodine-enriched designer eggs • Enriched egg includes approximately 700 μg iodine • Reduce plasma cholesterol in humans and laboratory animals 18-01-2020 Department of Veterinary Physiology 24 (Garber et al., 1993)
  • 25.
    25 MINERAL ENRICHED EGGSVITAL ROLES • Reduction of arthritis, immunodeficiency, muscular dystrophy • Decreasing the risk of DNA damage associated with cancer • Metabolic modification of lipoproteins • Rising antioxidant protection in elderly individuals 18-01-2020 Department of Veterinary Physiology 25
  • 26.
    26 ANTIOXIDANTS ENRICHMENT INEGGS • Synthetic antioxidant - ethoxyquin • Natural antioxidants - vitamin E, Se, carotenoids, flavinoid, lecithin • Antioxidants of herbal origin - carnosine, curcumin, lycopene • Decreased susceptibility to lipid peroxidation • Prevention of fishy odor 18-01-2020 Department of Veterinary Physiology 26 httpswww.shutterstock.com/
  • 27.
    27 • Genetic manipulation-produce pharmaceutical compounds • Contains antibodies to neutralize the antigens • Treatment against snake venoms • Countering of microorganisms which cause teeth decay PHARMACEUTICAL DESIGNER EGGS 18-01-2020 Department of Veterinary Physiology 27 your.health.net.au
  • 28.
    18-01-2020 Department ofVeterinary Physiology 28 https://www.straitstimes.com/
  • 29.
    29 • Egg industryis developing new designer eggs • Improve the quality, nutrition, safety and shelf life (28 days) • Health awareness and purchasing power of consumers • Designer egg production has market potential in developing countries 18-01-2020 Department of Veterinary Physiology 29 your.health.net.au
  • 30.
    30 18-01-2020 Department ofVeterinary Physiology 30 your.health.net.au
  • 31.
  • 32.
    32 . MARKETING DEMANDS • Informationabout marketing strategies • Producer has to ascertain market risks • Arrangements to ensure that the eggs reach the consumers • Basic information regarding the characteristics of designer eggs •The indications must be stated on the packaging • Assess the impact of purchase behaviour and consumer satisfaction 18-01-2020 Department of Veterinary Physiology 32 https://www.straitstimes.com/
  • 33.
    33 Distribution Channel Functions 18-01-2020Department of Veterinary Physiology 33 DISTRIBUTION CHANNEL FUNCTIONS Information & Contact Financing Matching & Negotiation Promotion Risk Taking
  • 34.
    34 CONCLUSION • “Designer eggs“-eggs that have enriched levels nutrients or lower the levels of undesirable nutrients • Designer eggs - nutritious and tasty, promote overall health of the consumers • Production with locally available ingredients increase marketability and economic returns 18-01-2020 Department of Veterinary Physiology
  • 35.
    FUTURE PROSPECTS • Acceptancein legal, ethical and social aspects along with economic production • Future poultry farmers may be the producers of designer eggs • Promote designer’s egg consumption through education and outreach activities 18-01-2020 Department of Veterinary Physiology 35
  • 36.
    36 M.V.Sc Research work Productionof designer chicken eggs fortified with vitamin D3 and zinc 18-01-2020 Department of Veterinary Physiology 36
  • 37.
    18-01-2020 Department ofVeterinary 37 OBJECTIVES OF THE STUDY 1. Study the feasibility of Ultra Violet Blue (UVB) light exposure on chicken to produce vitamin D3 enriched eggs 2. Produce zinc enriched eggs by supplementing laying hens’ diet with required levels of zinc to ensure enrichment 3. Produce designer eggs which are dually enriched with zinc and vitamin D3 18-01-2020 Department of Veterinary Physiology 37
  • 38.
    38 re REFERENCES 18-01-2020 38 Department of VeterinaryPhysiology Ankari, A., Najib, H. and Al Hozab, A. 1998. Yolk and serum cholesterol and production traits, as affected by incorporatinga supraoptimal amount of copper in the diet of the leghorn hen. Br. Poult. Sci. 39: 393- 397. Cardello, A.V., Schutz, H.G. and Lesher, L.L. 2007. Consumer perceptions of foods processed by innovative and emerging technologies: A conjoint analytic study. Innov. Food. Sci. Emerg. Technol. 8: 73-83. Chowdhury, S.D. and Smith, T.K. 2002. Effects of dietary garlic on cholesterol metabolism in laying hens. Poult. Sci. 81: 1856-1862. Dean, M., Shepherd, R., Arvola, A., Vassallo, M., Winkelmann, M., Claupein, E., Lahteenmaki, L., Raats, M.M. and Saba, A. 2007. Consumer perceptions of healthy cereal products and production methods. J. Cereal Sci. 46: 188-196. Garber, D.W., Henkin, Y., Osterlund, L.C., Woolley, T.W. and Segrest, J.P. 1993. Thyroid function and other clinical chemistry parameters in subjects eating iodine-enriched eggs. Food Chem. Toxicol. 31: 247-251. Jia, W., Slominski, B.A., Guenter, W., Humphreys, A. and Jones, O. 2008. The effect of enzyme supplementation on egg production parameters and omega-3 fatty acid deposition in laying hens fed flaxseed and canola seed. Poult. Sci. 87: 2005-2014.
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    39 Department of VeterinaryPhysiology 18-01-2020 39 Khan, S.H., Atif, M., Mukhtar, N., Rehman, A. and Fareed, G. 2011. Effects of supplementation of multi- enzyme and multi-species probiotic on production performance, egg quality, cholesterol level and immune system in laying hens. J. Appl. Anim. Res. 39: 386-398. Landrum, J.T. and Bone, R. A. 2001. Lutein, zeaxanthin, and the macular pigment. Arch. Biochem. Biophys. 385: 28-40. Landstrom, E., Hursti, U.K.K., Becker, W. and Magnusson, M. 2007. Use of functional foods among Swedish consumers is related to health-consciousness and perceived effect. Br. J. Nutr. 98: 1058-1069. Mazalli, M.R., Faria, D.E.D., Salvador, D. and Ito, D.T. 2004. A comparison of the feeding value of different sources of fat for laying hens: Lipid, cholesterol, and vitamin E profiles of egg yolk. J. Appl. Poult. Res. 13: 280-290. McConnon, A., Fletcher, P.L., Cade, J.E., Greenwood, D.C. and Pearman, A.D. 2004. Differences in perceptions of functional foods: UK public vs. nutritionists. Nutr. Bull. 29: 11-18. Messina, F., Saba, A., Turrini, A., Raats, M., Lumbers, M. and in Later Life Team, F. 2008. Older people's perceptions towards conventional and functional yoghurts through the repertory grid method: A cross- country study. Br. Food J. 110: 790-804.
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    18-01-2020 Department ofVeterinary 40 Roe, I.H., Nam, S.W., Yang, M. R., Myung, N.H., Kim, J.T. and Shin, J.H. 2002. The promising effect of egg yolk antibody (immunoglobulin yolk) on the treatment of Helicobacter pylori associated gastric diseases. Korean J. Gastroenterol. 39: 260-268. Scheideler, S.E., Froning, G. and Cuppett, S. 1997. Studies of consumer acceptance of high omega-3 fatty acid-enriched eggs. J. Appl. Poult. Res. 6: 137-146. Sim, J.S. 1998. Designer eggs and their nutritional and functional significance. World Rev. Nutr. Diet. 83: 89-101. Singh, V.P. and Sachan, N. 2010. Designer eggs: A smart approach for health conscious persons. Poult. Plann. 11: 21-23. Slominski, B.A., Meng, X., Campbell, L.D., Guenter, W. and Jones, O. 2006. The use of enzyme technology for improved energy utilization from full-fat oilseeds. Poult. Sci. 85:1031-1037. Stanley, L.R., Tschirhart, J.T. and Anderson, J. 1991. A hedonic price analysis of nutritionally labeled breakfast cereals: Implications for nutrient labeling. J. Nutr. Educ. 23: 231-238. Yalcin, S., Onbasilar, I., Sehu, A. and Yalcin, S. 2007. The effects of dietary garlic powder on the performance, egg traits and blood serum cholesterol of laying quails. Asian Aust. J. Anim. Sci. 20: 944. Yongmanitchai, W. and Ward, O.P. 1991. Growth of and omega-3 fatty acid production by Phaeodactylum tricornutum under different culture conditions. Appl. Environ. Microbiol. 57: 419-425.
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