This is Marketing Strategy of Jazz for BTL activities. They planned to work on the street theater and other mediums. Please email me for this presentation xeenoor1@gmail.com
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Media campaign done for DISH Network and their traveler's segment. Done in Advanced Media Strategies through the Texas Media Sequence at the University of Texas at Austin.
Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight- day Octavitas celebration in January.
This is Marketing Strategy of Jazz for BTL activities. They planned to work on the street theater and other mediums. Please email me for this presentation xeenoor1@gmail.com
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Media campaign done for DISH Network and their traveler's segment. Done in Advanced Media Strategies through the Texas Media Sequence at the University of Texas at Austin.
Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight- day Octavitas celebration in January.
Digitz - Digital Trends Report - November 2014Azam Jalal
Digital Industry Report. An overview on the digital landscape of Pakistan, consumer insights and analysis of some really cool digital campaigns around the world.
Gamified Tv Ads with Augmented RealitySatyajit Roy
Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In a recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.
The availability of smart TV , smart phones and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reachouta wider audience to interact with their brands using AR.
The Agenda of the presentation walkthrough the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in different context. Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential usersfor new age digital marketing , socalising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.
Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference
As part of the interview process for Elite SEM, I had to create a presentation detailing how I would market a new music app in the iOS app store. The client had $350K to spend over six weeks. The goals of the campaign were to: drive high-quality users and remain within the top 10 of the music category within the app store.
This project was completed while I was running a fever of 104 degrees.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Digitz - Digital Trends Report - November 2014Azam Jalal
Digital Industry Report. An overview on the digital landscape of Pakistan, consumer insights and analysis of some really cool digital campaigns around the world.
Gamified Tv Ads with Augmented RealitySatyajit Roy
Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In a recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.
The availability of smart TV , smart phones and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reachouta wider audience to interact with their brands using AR.
The Agenda of the presentation walkthrough the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in different context. Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential usersfor new age digital marketing , socalising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.
Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference
As part of the interview process for Elite SEM, I had to create a presentation detailing how I would market a new music app in the iOS app store. The client had $350K to spend over six weeks. The goals of the campaign were to: drive high-quality users and remain within the top 10 of the music category within the app store.
This project was completed while I was running a fever of 104 degrees.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Revolutionary Consumer Products - Consumer Software: Company presentation by Tom Charman, CEO of NAVA, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
AT&T Youth Segment Marketing Back-to-School Case Study Series 2008Jason Newport
We were killin' em in 2008! This isn't a case, it's several consecutive programs that consistently enable or enhance the experiences and passions of youth through AT&T products and services. That's how you make a brand with the word "telegraph" in its logo acronym, relevant to youth. Do stuff that matters to them.
Search is going through a renaissance, and brands need to be ready to react. Recent years have seen Google, among others, realise the lofty ambition of advancing search input beyond text and screens to voice. Given the growth of voice search, it is more important than ever for paid and organic channels to not only adapt but combine efforts to be effective. Our session will give real advice on how agencies can become early adopters and help brands get ahead of the competition.
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Digital advertising - Generating Leads & Sales [Strategic Alliancez]Strategic Alliancez
How digital advertising is helping the lead generation process and creating the sales funnel. A case study on UFONE Uth Pack. Latest statistics of Pakistan's digital landscape and Consumers journey to purchase on web and mobile. This presentation was used for Key Note session at the SALESCON14 organized by TEC in Royal Palm Lahore.
Credentials dari Bounty Favor ini berisikan pengetahuan umum tentang digital marketing (pemasaran digital). berisikan lansekap digital di Indonesia serta peluang-peluang yang dapat dimanfaatkan untuk memasarkan brand / merek Anda.
BountyFavor - Integrated Digital Marketing Services
Aninditya Damayanti
081212398800
Accessing the Already Connected ConsumerRay Poynter
This session explores some of the developments that both the consumer landscape and the Market Research industry are undergoing to better pinpoint real consumer opinion.
Access the recording of this webinar via the NewMR website: NewMR.org/Play-Again
The session covers;
- Meeting consumers on their device and how researchers can leverage the relationship people have with their smartphones
- Engaging through modern survey design and how to communicate to achieve considered, valuable responses
- Connecting through social media channels and leveraging an environment where consumers are already active, such as WeChat (reported to be used by 98% of China’s online users)
- Creating conversation by using Artificial Intelligence to bridge the gap between qualitative and quantitative approaches
- Applying Machine Learning to detect fraudulent activity and increase speed, capacity and the validity and consistency of data outputs
The audience will be left with understanding and examples that show, although there can be a lot of moving parts when integrating technology into survey research and connecting multiple audiences, by thinking about the already connected consumer you can find an easier path to simplifying and improving your data.
The speakers are:
- May Ling Tham (Director, Asia, Modern Survey Design, Kantar)
- Vivien Le Masson (Senior Director, Asia, Innovation & transformation, Kantar)
Moderation by NewMR co-founder, Ray Poynter.
This webinar was presented on 4 September 2019
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
It’s the only marketing tool that
gives you direct reach to your
consumer
6. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
Most accurate two way communication,
getting response & feedback from the
customer directly
7. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
This tool gives you the maximum value for
money spent, making it measureable
8. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
BTL gives you the power to customize your
brand message for various consumer groups
9. ACCURATE TARGETING
FEEDBACK FROM THE CONSUMER
CPC & ROI IS MEASUREABLE
CUSTOMIZED MESSAGE
REAL & DIRECT BRAND CONNECTION
The most personalized form of marketing, this
is where you humanize the brand
13. Zong 4G
Express
Jan 2018
With over 400 4G cities
across Pakistan, Zong 4G
brings you an experience of
a lifetime. Come aboard
the Zong 4G Express, as we
treat you to a journey full
of exciting activities
showcasing the true power
of Zong 4G.
15. Jazz & StarzPlay Media Meetup
September 2018
Jazz partners with Cinepax to launch
StarzPlay! The media meetup in Karachi
brought together celebrities and
corporate leaders on one platform,
making it an evening to remember.
16. Jazz Super 4G
May 2018, Karachi
A look at how the
#JazzSuper4GCaravan took over
Karachi in just 3 days! The Jazz Super
4G Caravan moved around Karachi
from 25 – 27 April inviting all
Karachiites to connect with #Jazz by
sharing their selfies using the
hashtag #JazzSuper4G.
20. Hum Masala Family Festival
Ufone sets up a stall at Hum Masala
Family Festival held in Lahore on
13th and 14th Nov 2016. Families
were engaged in various fun
activities and the lucky winners
won Ufone’s Super Card and various
other prizes.
25. ANALYZING THE URBAN USER
• Before we put together a platform we need to know what the
urban user really needs fast internet for.
When on the go
data is my best
friend
Its my content portal for videos, music,
and the latest trends! Source of Information
”I need this information now”
Helps me explore new
opportunities
WHAT IS DATA USED FOR
(URBAN)?
26. Get to find out
what’s happening
around
Facebook is a
whole new wealth
of information
Watching videos,
music etc.
WHAT IS DATA USED FOR
(RURAL)?
28. Upcoming consumer
Gen ‘Z’
They were born in the age of internet – for them living on data is life
They live in the world of digital content – Content is their source of information, entertainment and connection
31. BRAND ACTIVATIONS HAVE BECOME MORE IN
SYNC WITH DATA LIFESTYLE
ACTIVATIONS ARE EXECUTED BY KEEPING IN MIND THE
AUDIENCE ON THE DIGITAL WORLD
CONTENT LED ACTIVATIONS – ACTIVATION LED CONTENT
38. URBAN
Enabler of Content
Telenor 4G will be the enabler of content
creation and facilitation
SEMI URBAN & RURAL
• Improving data perception
Upgrading Lifestyles
Telenor 4G will focus on providing solutions to
specific regional problems through an
integrated activation approach
39. URBAN
Enabler of Content
Telenor 4G will be the enabler of content
creation and facilitation
1. RECOGNIZING INFLUENCERS
2. INSTITUTES DRIVE
3. THE NEW AGE OF ACTIVATIONS
4. YOUTH HANGOUTS
5. NORTH PLAN
6. DATA FOR CHANGE
40. TO OWN THE CONTENT SPACE IN THE URBAN PAKISTAN…
WE NEED TO BRING ALL THE CONTENT CREATORS ON
ONE PLATFORM
THE PLATFORM TELENOR OWNS
41. To announce the Content Awards in partnership with Telenor 4G.
Incentivizing the idea of becoming content creators from anywhere in Pakistan.
42. .
PR EVENT USING INFLUENTIAL CONTENT
CREATORS
BRANDING &
ACTIVATING
Mobile Units for
announcements
43. NOMINATIONS FOR CONTENT AWARDS
BEST IN COMEDY CONTENT
BEST IN DRAMA CONTENT
BEST IN HEALTH CONTENT
BEST IN SPORTS CONTENT
BEST IN DRAMA CONTENT
BEST IN EDUCATIONAL CONTENT
BEST IN NEWS CONTENT
49. PARTNERED FOR THE YEAR
Partnering with societies inside universities and
colleges that help booster content development.
Getting them to nominate, create and
share their content.
FAST MUSIC SOCIETY
LUMS SOCIETY
BNU MUSIC SOCIETY
IBA ARTISTS DEN
51. Activations which are either planned around content or
the content leg is one of the primary products of the
activation
ENCOURAGING CONTENT CONSUMPTION AND CREATION
52. PAKISTAN’S FIRST EVER DATA BANK
WOULDN’T IT BE GREAT IF YOUR
LIKES AND SHARES ACTUALLY
MEAN MONEY – AND YOU CAN
BUY STUFF WITH THAT MONEY!
WOULDN’T IT BE JUST
AWESOME?
DATA BANK
53.
54. DATA CAPITAL
Establish Telenor 4G as the coolest data
network in town and also develop speed
association of the brand – Making sure
the brand gets the coolest space on
digital with its content assets
55. IDEA 1
A unique trivia game experience where
you earn Data MB with each answer –
and each answer opens up another level
of the maze taking you to the mega prize
of unlimited data for three months
University and Mall Activation
Digital Content
Potential to become an own-
able platform
Q1 - Q2
57. OWNING THE YOUTH HANGOUT SPACES BY CREATING
CONTENT PLATFORMS LIKE
LEVI’S LIVE
ACTIVATING CAFES AND RESTAURANTS WITH STAND UP
SHOWS, UNPLUGGED MUSIC GIGS ETC
58. COLLABORATING WITH POPULAR RESTAURANTS AND CAFES FOR A WEEKLY SHOW
WHICH WILL BE RECORDED AND BROADCASTED ON TELENOR CHANNELS
61. WITH THE TOURISM INDUSTRY ON THE RISE IN THE COMING YEAR – ITS
TIME TO ESTABLISH A PLATFORM ON THE MOST POPULAR PASSION
POINT OF PAKISTANI YOUTH
MUSIC
71. SEMI URBAN & RURAL
Upgrading Lifestyles
Telenor 4G will focus on providing solutions to
specific regional problems through an
integrated activation approach
1. DIGITAL EXPO MELA
2. DUMDAAR
78. love to show off strength
more specifically physical strength
evident by the famous Punjabi film genre –
The most consumed film content in Pakistan
INSIGHT
Data consumption is on the rise in rural areas with very few
options available online – consumers end up watching Punjabi
Stage dramas – making them the most consumed YouTube
content in Pakistan
79. Telenor Damdaar is a hurdle course competition
IDEA
DUMDAAR is a concept
inspired by International Competition
American Ninja Warrior.
80.
81.
82.
83. HOW IT WILL WORK
Awareness UNITS
15 DAYS IN A TOWN
DUMDAAR SPACE
15 DAYS IN A TOWN