Pandora radio-marketing plan
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This document provides a marketing plan for expanding the Pandora radio mobile app into India. Pandora currently serves the US, New Zealand, and Australia. The plan outlines Pandora's core competencies in diverse content and personalized music recommendations. It discusses strategic assets like in-app advertisements and purchases. Target customers are identified as all age groups in India who enjoy music. The plan proposes partnerships, advertising tactics on social media, free and paid subscription products and prices, and distribution across mobile platforms. The goal is to enter the large Indian market while facing significant competition.
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Pandora radio-marketing plan
- 1. MARKETING PLAN FOR MOBILE APPIN PANDORA RADIO
- 3. Smart phone user’s most common activity is “Me time” OVERVIEW
- 4. INTRODUCING- PANDORA To Give A Personalised Music Experience That Continually Evolves With Your Tastes.
- 5. GOAL • Pandora serves users only in the United States, New Zealand and Australia • Expectancy To Expand In India.
- 10. • Diverse Content, Reliable Services And Impressive Number Of Sharing Options. • Adoption Of Latest Technologies To Personalise And Simplify Experience. • Smart Options Of Predicting And Suggesting The Taste Of User’s Music.
- 11. STRATEGIC ASSETS
- 12. • In app advertisements that will generate maximum revenue • In app purchases to subscribe, also with premium offers • Multinational communication partners.
- 13. WELL RECOGNIZED IN OTHER PARTS OF THE WORLD.BIG OPPORTUNITY AND POTENTIAL IN INDIAN MARKET,BUT A SIGNIFICANT THREAT TO ENTER A NEW MARKET DUE TO EXTREME COMPETITION.
- 16. As every age group enjoys music there is a huge open market especially in India where even every movie is a musical. a musical.
- 17. POTENTIAL CUSTOMERS YOUNG GENERATION MIDDLE AGED OLD GENERATION CHILDREN
- 19. THE COMPANY
- 21. Partnership with South Indian Music Companies Association to acquire rights to music from 79 different labels. Consequently, access to more than fifty thousand songs.
- 22. • ADVRTSING AGENCIES • SOCIAL MEDIA AND NETWORKING WEBSITES. COLLABORATORS ADVERTISING AGENCIES SOCIAL MEDIA & NETWORKING WEBSITES. BANNER ADS.
- 23. TACTICS
- 24. PRODUCTS
- 25. •Search and play your favourite songs and albums on-demand •Create playlists, not wordlists - on your own or powered by Pandora •Download the music you want and listen offline with our music app •Unlimited skips and replays •Higher quality audio •Listen to music with no ads
- 26. • Unlimited skips and replays • Higher quality audio • Offline listening for your favourite stations.
- 27. PRICE
- 29. Free Subscribing is available for over a period of two months with further subscribing packages like- Pandora Premium™ Personalized radio meets on-demand listening for $9.99/month. Pandora Plus™ Listen to music with more control and no ads for $4.99/month.
- 31. Meaning: “The name Pandora means ‘all gifted’ in Greek. In ancient Greek mythology, Pandora received many gifts from the gods, including the gift of music, from Apollo”. “She was also, as we all know, very curious. Unlike those gods of old, however, we celebrate that virtue and have made it our mission to reward the musically curious among us with a never-ending experience of music discovery.”
- 33. Pandora obtains its advertisers by explaining that the company reaches a narrower audience compared to terrestrial radio. "Pandora's pitch to advertisers is that its technology can cater to consumers with far greater precision than radio – it can pinpoint listeners by age and sex, ZIP code or even musical taste."
- 34. DISTRIBUTION
- 35. • Pandora is available on iOS devices . It is ad- supported and retains the original skip limits. Pandora is also available on Android (for tablets and mobile phones), and BlackBerry 10 handsets via the Amazon app store. • The Windows Mobile client is limited to a select number of handsets; however, the installer is available from 3rd party sources and works fine or with only minor display glitches on most devices • The Pandora for BlackBerry OS (7.1 and earlier) application is limited to AT&T, Sprint, Verizon, T- Mobile, Boost Mobile, but visiting the Pandora website directly other BlackBerry users have been successful in downloading the application.
- 36. IMPLEMENTATION
- 37. INFRASTRUCTURE
- 39. SCHEDULE
- 40. CREATED BY SAKSHI LULEKAR,VNIT UNDER INTERNSHIP OF SAMEER MATHUR,IIM LUCKNOW