The document discusses Design Thinking, which is a human-centric problem-solving approach that balances what users need, what is technologically possible, and what is viable for business. It notes that companies with a design-led approach outperform competitors. The three pillars of Design Thinking are empathy, experimentation, and ideation. The five steps are empathize, define, ideate, prototype, and test. Empathizing involves understanding users through interviews, observation and personas. Defining formulates the problem statement. Ideating focuses on generating many ideas through brainstorming and sketching. Prototyping makes informed decisions to test solutions. Testing learns what works and what doesn't through user feedback.

1. Prepared by 011
RAJESH VISWANATHAN
Design Thinking

2. RAJESH VISWANATHAN
Mindset that helps you solve problems
creatively.

3. RAJESH VISWANATHAN
Human Centric Approach to find the
balance between
1. What makes sense to end users.
2. What’s technologically feasible.
3. What’s viable for business to do.

4. RAJESH VISWANATHAN

5. Why Design Thinking Important?
“Design Led” companies have
been proven to outperform the
competition.
RAJESH VISWANATHAN

6. Design Thinking – 3 Pillars
EMPATHY
Understand the wants & needs of
people.
EXPERIMENTATION
Don’t just guess it, but test it.
IDEATION
When multiple ideas are pitted against
each other, creativity is unleashed &
innovation happens.
RAJESH VISWANATHAN

7. Design Thinking – 5 Steps
RAJESH VISWANATHAN

8. Get a deep understanding of the
actual users.
1. What moves them?
2. What troubles them?
3. What causes friction for
them?
4. What are their actual
problems?
Empathize
❑ User Interviews.
❑ Informal Chats.
❑ Observation.
❑ Shadowing.
❑ Personas.
❑ Empathy Maps
RAJESH VISWANATHAN

9. Define the problem statement.
1. What are we trying to
solve?
2. For whom are we trying to
solve it?
3. What are different ways we
can approach the problem?
4. How can we act on it?
Define
❑ Empathy Map.
❑ Journey Map.
❑ Opportunity Map.
❑ Five Whys.
❑ Four Ws.
❑ HMW.
RAJESH VISWANATHAN

10. Quantity over quality!!
1. Work alone, together.
2. Challenge status-quo.
3. Think out of box.
Ideate
❑ Brainstorming
❑ Bodystorming
❑ Lightning Demos
❑ 4 Step Sketching
❑ Crazy Eights
❑ Affinity Map
❑ Effort / Impact
Map
❑ Dot Voting
RAJESH VISWANATHAN

11. Make informed decisions …
1. Intersection between
desirability, feasibility &
viability.
2. Don’t invest too much time
or resources.
Prototype
❑ Wireframes.
❑ Storyboards.
❑ Paper prototypes.
❑ Role plays.
RAJESH VISWANATHAN

12. Learn what works & what doesn’t
and then iterate.
Test
❑ User Testing
❑ Observation
❑ Evaluation Map
❑ Feedback Grid
RAJESH VISWANATHAN