Design thinking is a 5-step process that includes empathizing with consumers to understand their needs, defining the problem or opportunity, ideating potential solutions through collaboration, prototyping ideas rapidly through sketches or design sprints, and testing solutions with user feedback to improve them.

1. DESIGN THINKING

2. Design Thinking
Five Pillars

3. Empathise
Design Thinking

4. Design Thinking
Define

5. Design Thinking Ideate

6. Design Thinking Prototype

7. Design Thinking Test

8. Design Thinking
• Empathize – Gather High-Quality Consumer
Understanding
• Define – Create a Brilliant Design Brief for All
Stakeholders
• Ideate and Collaborate
• Prototype – Hold Inspirational Rapid-Sketch
Sessions or Design Sprints
• Test – Get Fast, Productive Feedback From
Human Beings

9. Thank You..
Collaboration
Design Thinking

10. Design Thinking Process
Design
Challenge
Design
Solution
P r o b l e m S p a c e S o l u t i o n S p a c e

11. Design Thinking
P r o b l e m S p a c e S o l u t i o n S p a c e
Design
Challenge
Design
Solution

12. Design Thinking Branding
Design Thinkers Group Empathize | (Re)frame | Ideate | Prototype | Test
Stanford d.school
Ideo
Ideo v2.0
Luma Institute
IBM
FSU Innovation Hub
Empathize | Define | Ideate | Prototype | Test
Gather | Generate | Make | Share
Inspiration | Ideation | Implementation
Looking | Understanding | Making
Observe | Reflect | Make
Empathize | Ideate | Build

13. Design Thinking Methods & Tools
Design Thinkers Group
Stanford d.school
Ideo
Ideo v2.0
Luma Institute
IBM
FSU Innovation Hub
Empathize | (Re)frame | Ideate | Prototype | Test
Empathize | Define | Ideate | Prototype | Test
Gather | Generate | Make | Share
Inspiration | Ideation | Implementation
Looking | Understanding | Making
Observe | Reflect | Make
Empathize | Ideate | Build

14. Design Thinking Steps in Perspective

15. Design Thinking Steps in Perspective

16. Problem Statement
How might we improve the grocery shopping
experience in a manner that positively
impacts people and the environment?