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Design Thinking
{ How to think like a designer }
What is Design?
• Is Design an art or a science?
• What makes a “good” or “bad” Design?
• What are the characteristics of a good Designer?
Design and the Arts
Images Sound
Movement / Space Words
Painters
Sculptors
Graphic Artists
Illustrators
Photographers
Dance
Theatre
Acting
Video & Film
Architecture
Composers
Musicians
Sound Engineers
Writers
Poets
Lyricists
Identified Needs or
Purpose
DESIGN
So what is “Design Thinking?”
• Developed from the field of Cognitive / Behavioral Psychology,
from the work of Ivan Pavlov, Edward Thorndike, Abraham Maslow,
B. F. Skinner and others in the decades after World War II.
• Differentiated from the “decorative arts” prior to the World Wars.
• “…converts a need into a demand.” – Peter Drucker
• A scientific process for identifying needs and delivering solutions.
Design Thinking + Scientific Process
Identify
Needs
Develop
and Test
Ideas
Refine
Possible
Solutions
Prototype
& Test
Deploy
Solution
Hypothesize Experimentation AnalyzeObservation Theorize
Research
Empathize
Personas
Divergent
Brainstorm
User Testing
Convergent
Wireframes
Scenarios
Usability
Alpha / Beta
Feedback
Version 2.0?

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Design thinking 15 min talk

  • 1. Design Thinking { How to think like a designer }
  • 2. What is Design? • Is Design an art or a science? • What makes a “good” or “bad” Design? • What are the characteristics of a good Designer?
  • 3. Design and the Arts Images Sound Movement / Space Words Painters Sculptors Graphic Artists Illustrators Photographers Dance Theatre Acting Video & Film Architecture Composers Musicians Sound Engineers Writers Poets Lyricists Identified Needs or Purpose DESIGN
  • 4. So what is “Design Thinking?” • Developed from the field of Cognitive / Behavioral Psychology, from the work of Ivan Pavlov, Edward Thorndike, Abraham Maslow, B. F. Skinner and others in the decades after World War II. • Differentiated from the “decorative arts” prior to the World Wars. • “…converts a need into a demand.” – Peter Drucker • A scientific process for identifying needs and delivering solutions.
  • 5. Design Thinking + Scientific Process Identify Needs Develop and Test Ideas Refine Possible Solutions Prototype & Test Deploy Solution Hypothesize Experimentation AnalyzeObservation Theorize Research Empathize Personas Divergent Brainstorm User Testing Convergent Wireframes Scenarios Usability Alpha / Beta Feedback Version 2.0?