Fa 102a design keynote

1. Robert DolenEscend - Product Pitch
Robert Dolen
FA 102a, Research, Product Proposal
and TransMedia Explorations

2. Robert DolenEscend - Product Pitch
Assignment One, Research
“How we’ll end up merging with our technology”
- Ray Kurzweil, Book Review of Heart of the Machine
http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology

3. Robert DolenEscend - Product Pitch
Assignment One, Research
“Artificial intelligence is emotional intelligence.”

4. Robert DolenEscend - Product Pitch
Assignment One, Research
“Like any other
species, we are the
product of millions of
years of evolution.”
“We will transcend all of the
limitations of our biology. That is
what it means to be human —- to
extend who we are.”
http://www.kurzweilai.net/?s=National+Geographic+beyond
+human&this_exact_wording_or_phrase=&these_words_0=&t
hese_words_1=&these_words_2=&date=anytime&any_of_thes
e_unwanted_words=&v=a

5. Robert DolenEscend - Product Pitch
Assignment One, Research
http://www.kurzweilai.net/vanity-fair-elon-musks-billion-
dollar-crusade-to-stop-the-ai-apocalypse
“I think human extinction will
probably occur, and technology will
likely play a part in this.
“I think they’re really improving at an
accelerating rate, far faster than
people realize.

6. Robert DolenEscend - Product Pitch
Assignment One, Research
• All Natural
• Can be stylish or utilitarian
• Facilitated by the body
• Increased emotional attachment = increased critical thinking
Temple - Natural Emotional
Enhancement

7. Robert DolenEscend - Product Pitch
Assignment One, Research
Naming Process - Escend
“We will transcend all of the
limitations of our biology. That is
what it means to be human —- to
extend who we are.”
Pronounced “E-Send,” it
represents the ascension of
emotion in the body in relation
to the connection of emotion
and mental intelligence.
• “Transcend”
• “Emotion”

8. Robert DolenEscend - Product Pitch
Assignment One, Research
“The Hurry and the Harm”
- City and Colour
• “Everyone wants everything /
No matter the cost, we’re
longing to live in a dream.
• “I only want oh, simple things /
Mourning the lost and what
could have been.”
• “When did I let go to all that I
used to know?”
https://www.azlyrics.com/lyrics/cityandcolour/thehurryandtheharm.html

9. Robert DolenEscend - Product Pitch
Assignment One, Research
Escend
Persona Purpose
Language Tone
Hope
Caring
Dream
Influence
Heart
Positive
Conquer
Brand Character Diagram
Inspire
EncourageIncite
MatterLive

10. Robert DolenEscend - Product Pitch
Assignment One, Research
Humanizing the
Business Approach
#hungerithm Twitter campaign - Snickers
• Consumer choice/influence
• Direct shifting of price and
product from live feedback
• Encourages participation
https://www.brandwatch.com/blog/best-twitter-campaigns-why-they-work/
http://www.thedrum.com/news/2016/05/24/snickers-and-711-team-interactive-hungerithm-twitter-campaign

11. Robert DolenEscend - Product Pitch
Assignment One, Research
Locally active &
micro-level interaction
• A “down-to-earth” approach
• Directly appeals to specific
demographic
• Solves a problem in a unique
way (quaint, personable,
friendly)
http://stevemendonca.com/luvs-lullaby-lift/
http://creativity-online.com/work/luvs-lullaby-lift/33145

12. Robert DolenEscend - Product Pitch
Assignment One, Research
Repeating Tweets
“Yes, it’s unpopular with the social media
purists, but if 94% of tweets are RT’d within
the first hour, you need to tap into multiple
Twitter audiences throughout the day.”
“Followers aren’t up
online on twitter all
day… They are
likely to miss your
great news.”
http://www.wiselytics.com/blog/should-you-repeat-
your-tweets-facts-and-figures-from-1m-tweets/
https://mavsocial.com/the-art-of-repeating-tweets/
http://www.convinceandconvert.com/social-media-measurement/
six-timely-tips-for-twitter-success/

13. Robert DolenEscend - Product Pitch
Assignment One, Research
Tweet #1:
(Humanizing the Business
Approach)

14. Robert DolenEscend - Product Pitch
Assignment One, Research
Tweet #2:
(Locally Active & Micro-
Level Interaction)

15. Robert DolenEscend - Product Pitch
Assignment One, Research
Tweet #3:
(Repeating Tweets)

16. Robert DolenEscend - Product Pitch
Assignment One, Research bit.ly Analytics

17. Robert DolenEscend - Product Pitch
Assignment One, Research Twitter Analytics

18. Robert DolenEscend - Product Pitch
Assignment One, Research Twitter Analytics
Top Tweets: