MediaLAB Design Research introductory workshop
- 1. Design Research Creating valuabledesign concepts based on real insights and evidence Marco van Hout
- 2. Today On design. Design research. What. When. How. Your research.
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- 4. Why do wedesign? We love to design and redesign Photo credits: http://www.sxc.hu/profile/brittahaal
- 5. “Our current agesees everything as an object of manufacture, as something which can be got hold of and improved, or altered, to produce better or more effective outcomes.” (Laurence Paul Hemming) Photo credits: Brankopopvicblog
- 6. To meet aneed (in a new way, in a better way) To achieve a goal To make a statement. Purpose We don’t design for the sake of designing, we design for a purpose Photo credits: http://www.sxc.hu/profile/jeinny
- 7. To achieve agoal To meet a need (in a new way, in a better way) To make a statement. Purpose We don’t design for the sake of designing, we design for a purpose Photo credits: http://www.sxc.hu/profile/jeinny
- 8. Sensitivity to context,relationships and to consequences are key aspects to the transition from mindless development to design mindfulness.” (John Thackara)
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- 10. Deep Ecology Learn fromother disciplines Photo credits: http://www.flickr.com/photos/emonxie/
- 11. Deep ecology seeksto develop ecological wisdom by focusing on deep experience, deep questioning and deep commitment. Arne Naess (1973) Photo credits: http://www.sxc.hu/profile/guitargoa
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- 15. We used toknow ‘mass markets’
- 16. We used toknow ‘mass markets’
- 17. We used toknow ‘mass markets’ People used to Act in similar ways Buy similar things Etc.
- 18. We used toknow ‘mass markets’ If you knew and understood a small group of people, your product could be relevant for millions of others
- 19. We used toknow ‘mass markets’ Obviously, this still accounts in some way...
- 20. However... There has neverbeen more diversity...
- 21. People What. Form Process > Design Research by Brenda Laurel (2003)
- 22. People Understanding Form people. Process
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- 24. Which two ofthese gentlemen princes have more in common?
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- 26. Concerns People. Behaviour
- 28. People behave differentlythan you would often expect
- 29. People behave differentlythan you would often expect
- 30. People behave differentlythan you would often expect
- 31. People behave differentlythan you would often expect
- 32. People behave differentlythan you would often expect
- 33. Concerns People. Behaviour Emotions
- 34. Emotions guide our: Perceptions Feelings/thoughts Memories Behaviors
- 35. Emotions are vital tothe user experience and need to be understood by designers
- 36. People Design (as) Form Research. Process
- 37. Design not asend goal, but also as research tool, for example exploratory design
- 38. People Research that Form feeds the process. Process
- 39. The Fuzzy Front-Endin the production process Research Concept/Prototype Design
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- 41. Identify: Improve the Your needs airplane Your concerns Your emotions experience
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- 43. Design research isused to encourage disruptive innovation BEFORE you design a new product
- 44. However, it canbe used in any phase of the design process where there is a gap in knowledge.
- 45. When you needa foundational 1. understanding of things.
- 46. When you needto generate 2. inspiration and ideas for design.
- 47. When you needto evaluate and 3. inform design solutions.
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- 49. What does this meanfor our airplane case?
- 50. Be critical How. Use tools Get outa here!
- 51. Be critical How. Use tools Get outa here!
- 52. Be critical It isnot about the tools, it is about the thinking process that led to these tools. Stephen P Anderson.
- 53. H. Ford If Iwould have asked users what they wanted, they would have said ‘a faster horse’.
- 54. The end goalis not always the end goal It’s something between you and the user.
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- 56. Design a vase. OR:Design a better way for people to enjoy flowers.
- 57. provokes me tostart sketching right away provokes me to research and analyse! Design a vase. OR: Design a better way for people to enjoy flowers.
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- 59. How would you formulatea question for our airplane case that encourages research?
- 60. Which hypotheses/ expectations ofoutcomes do you have?
- 61. Be critical How. Use tools Get outa here!
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- 63. What, where andwhen Quantitative - Qualitative
- 64. What, where andwhen Quantitative - Qualitative Why and how
- 65. What, where andwhen Quantitative - Qualitative Why and how Problem identification
- 66. What, where andwhen Quantitative - Qualitative Solution varification Why and how Problem identification
- 67. What, where andwhen Insights! Quantitative - Qualitative Solution varification Why and how Problem identification
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- 71. Literature review Books Background
- 72. Literature review Books Papers Background
- 73. Literature review Books Papers Articles Background
- 74. Literature review Books Papers Articles Background Conference proceedings
- 75. Literature review Books Papers Articles Background Conference proceedings Workshop reports
- 76. Literature review Books Papers Articles Background Conference proceedings Workshop reports Competitive analysis
- 77. Literature review Books Papers Articles Background Conference proceedings Workshop reports Competitive analysis Demographics
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- 80. Expert interviews Exploratory Wake-up interviews (initial conversations and interviews with potential users) > Early
- 81. Expert interviews Exploratory Wake-up interviews (initial conversations and interviews with potential users) > Early Self etnography
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- 84. Interviews Personas (based on real people data) Exploratory > Mid
- 85. Interviews Personas (based on real people data) Field etnography (observation in context) Exploratory > Mid
- 86. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation done Exploratory digitally, cameras, microphones, etc.) > Mid
- 87. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation done Exploratory digitally, cameras, microphones, etc.) Photo etnography (cameras for participants to record life) > Mid
- 88. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation done Exploratory digitally, cameras, microphones, etc.) Photo etnography (cameras for participants to record life) > Mid Shadow studies (live in with families or groups)
- 89. Interviews Personas (based on real people data) Field etnography (observation in context) Digital etnography (observation done Exploratory digitally, cameras, microphones, etc.) Photo etnography (cameras for participants to record life) > Mid Shadow studies (live in with families or groups) Focus groups
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- 91. Experience clips (giveusers objects and ask to film with cameraphones) Exploratory > Late
- 92. Experience clips (giveusers objects and ask to film with cameraphones) Exploratory Longitudinal interviews (continue follow up contextual interviews) > Late
- 93. Experience clips (giveusers objects and ask to film with cameraphones) Exploratory Longitudinal interviews (continue follow up contextual interviews) > Late Bodystorming (physical brainstorming with acting and artefacts)
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- 96. Brainstorming Performance and improvisation Concept
- 97. Brainstorming Performance and improvisation Prototyping Concept
- 98. Brainstorming Performance and improvisation Prototyping Paper prototyping Concept
- 99. Brainstorming Performance and improvisation Prototyping Paper prototyping Concept Cognitive walkthroughs
- 100. Brainstorming Performance and improvisation Prototyping Paper prototyping Concept Cognitive walkthroughs Storyboards/ scnearios
- 101. Brainstorming Performance and improvisation Prototyping Paper prototyping Concept Cognitive walkthroughs Storyboards/ scnearios Task analysis
- 102. Brainstorming Performance and improvisation Prototyping Paper prototyping Concept Cognitive walkthroughs Storyboards/ scnearios Task analysis Cultural probes/ Technology probes
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- 105. Heuristic analysis Usability testing Evaluation
- 106. Heuristic analysis Usability testing Evaluation Emotion measurement
- 107. Heuristic analysis Usability testing Evaluation Emotion measurement Prototype trials
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- 109. Choose from Let’s applysome Personas to our airplane Bodystorming case. Storyboards
- 110. Be critical How. Use tools Get outa here!
- 111. Take your project: Your research question You. Your hypotheses Research plan: who,when, what how
- 112. Take your project: Create 3 personas Them. Enrich them (handout) Think about a feature of a possible concept (handout)
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