The popular presentation from 2010 is back, updated and restructured.
The short story of why you can't manage a business or a brand without carefully managing the design of your company's offer. All explained by a very concise and down to earth description of how design creates value.
Séance de formation Pinterest pour les équipes communication de Orange :
- Qu'est-ce que Pinterest ?
- Résultats et chiffres clé
- Comment ça marche ?
- 4 études de cas
Séance de formation Pinterest pour les équipes communication de Orange :
- Qu'est-ce que Pinterest ?
- Résultats et chiffres clé
- Comment ça marche ?
- 4 études de cas
Share How the Design mind set
can help us to bring the team together
to Understand & Explore problems and needs putting
the user into the center of processes and How we can iterate over insights and unleash our creative potential.
Through the Doug Dietz's MRI(GE Heath Care) case we could see 'How we can go deep into the user perspective to understand their needs and generate ideas and prototypes to deliver meaningful experiences with personal value.
Talked about IBM Design heritage and
urgent need to deliver experiences
and how the new IBM Design are building a
new Design culture.
Tasting a little of Empathy & Ideation & Storytelling
+ Uncovering our Stakeholders
+ Practicing Empathy through the Personas
+ Generating & Choosing Ideas
+ Telling a story about our Personas and how we can help them
Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.
In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.
In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.
Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
This is Marc Stickdorn’s key talk from Service Experience Camp 2016 on lean, agile, design thinking and service design, held on Day 2 on the big stage.
Matthijs Collard - UX-design: wat, wie en hoe?Hostnet bv
Matthijs Collard is de oprichter van Hike One en De Voorhoede. Matthijs startte als functioneel ontwerper, werd toen UX Designer, noemde zich daarna Interaction Designer en werkt nu met meer dan 50 Digital Product Designers samen. Maar hoe zit dat nu eigenlijk met die al die termen? Wie doet wat? En hoe pakken ze dat aan? Matthijs neemt je in zijn presentatie mee in de veranderende wereld van UX.
Design Thinking is a creative approach to problem solving. Therefore I feel that there are more reasons why this approach / attitude should be utilized for solving marketing and communications problems. In this short presentation, I introduce a framework of adopting design thinking for Comms Planning.
Strategic Design Management (Evolution of Design in Skoda Auto)Kapil Rajput
Designing has huge importance in today’s scenario. Branding is important tool which decide success of any enterprise, if it is not done with proper care and planning. In a highly customized marketplace, differentiation - how one product stands out from a similar product or service allows customers to make a distinction between competing services. Different organizations will often choose to focus their offers on distinctive qualities of brand attributes
The most effective advertisements and promotions are the results of strong Strategic Marketing.
The underlying process for creating promotions that are exciting, enticing and persuasive for either consumers or businesses is outlined in Principles of Marketing and the 4Cs of Marketing.
The integration of all these elements strengthens your corporation's and brand's unified voice as the Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
PARK's director Tim Selders talks about the role of design in business innovation.
Topics that he addresses are:
- the maturing of design in different industries
- the financial value design prooves to deliver
- the integration of design into other business functions,
- ending with the role of design in business innovation.
The Strategic Designer Brand Strategy Development Workshopdbholston
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Why did Ryanair design a
homepage like this?
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
3. It tells us Ryanair is
cheap
…and an air-flight ticket is a quick
everyday purchase
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
5. Message to Design cue:
express: Use selected
I’m cheap! style-elements
from budget
shops and flash-
prices
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
6. There is no such thing as ”good”
design. Only right or wrong design,
for any given sender and audience.
Design is an identity creation process,
and you’ll need a good understanding of
who you are, and where you want to go
before you start designing stuff.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
7. But hey, why don’t the
planes look the same?
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
8. …we’re still
serious about
flying
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
9. Message to Design cue:
express: Use the style of
New and very trusted business
secure planes airlines, only
run by a slightly bolder
serious flight
operator
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
10. What does this car’s design
communicate?
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
11. Speed
(…and I’m a cool guy in my
suburban tribe)
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
12. Message to Design cue:
express: Over-dimensioned
I’m fast! back spoiler
(Unintended message:) Over-dimensioned back spoiler
I’m a teenager on an otherwise sloppily
designed car.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
13. Why did Porsche’s designers color
the brakes red?
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
14. (Oh, I get it - they must be special brakes.)
Porsche is
serious about
speed
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
15. Great design is firmly rooted in the
heart and soul of your business.
Do your products, services, your
software GUIs and on-line appearance
communicate your vision?
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
17. Understanding the users’
experience of products and services
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
18. Understanding the users’
experience of products and services
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
19. users’
customers’
Understanding the
peoples’
experience of products and services
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
20. users’
customers’
Understanding the
peoples’
full experience of products and services
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
21. users’
customers’
Understanding the
peoples’
full experience of products and services,
companies and brands
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
22. A designer’s core competence lies in the
ability to view things from the
customer’s or user’s perspective.
Designers are trained to understand and
create experiences.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
24. How design creates value has changed over time.
Beauty
User and Experience Realization of self Co-creating
(aesthetics)
usability (what you feel) (who you are) meaning and
and recognition
(what it does) relations (Why)
(what it is)
1950 1970 1990 2000 2010
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
25. Design can be used to
position or differentiate
your offer
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
26. Design can be carefully
managed to make a
companys offer appear
coherent, and make it
easy to like and buy
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
27. Design can be used to
convey a message
and create the right
associations in
people’s minds
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
28. Experiences, identity, and relevance.
It’s all about perceived value.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
29. 180W nominal
vacuuming Value
effect
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
30. 180W nominal
vacuuming Value
effect
Perceived as Perceived
powerful value
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
31. New laptop
bag
Need Value
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
32. Show friends.
Be an important
person at work.
Perceived
Need
value
Implicit wishes Added value:
and desires meaning, status,
emotions, etc.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
33. Oh!
This bag is so
much ”me”!
Perceived
Need
value
Implicit wishes Added value:
and desires meaning, status,
emotions, etc.
Non-quantifiable Non-quantifiable
needs customer value
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
34. Basic need
(Listen to music
on the go)
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
35. Basic need Added value
(My choice of
earphones says
something about me)
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
36. Basic need Added value
(A smooth, intelligent,
and very human
experience)
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
38. Design strategy perhaps isn’t a very good word.
People have different views of what it means.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
39. A strategy defines a goal, and a long term
plan how to get there.
Why should a design strategy be any different?
40. There are many design
disciplines.
Design strategy is the
planning needed to use
them all effectively. Graphic
Design
Design strategy Design
Interaction Product
Design Design
Web Design Service Design
41. …and since all design disciplines create
brand experiences, they should all be
guided by the same overall strategy.
42. Brand image = People’s associations and
experiences connected to a brand
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
45. No visible parting
lines
No compromise
Distinct edges
No DVD-tray
Large, non-circular radiuses
46. Because it feels really thin and light
Because no compromise was allowed
when Apple wanted to give its
customers this experience.
47. This company is clearly on a
mission (to improve peoples
experiences of using technology)
People seem to like that.
48. Advertising’s view on brand building?
Company
”Telling people what we sell.”
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
49. My view on brand building:
Company
”How people experience our offer will tell
them who we are and if they like us.”
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
50. ”It’s not what you say, it’s what you do”
What you offer your customers is ”what you do”,
and in effect, that’s who you are, in their eyes.
A Design Strategy Crash Course Martin Sjöman, Review Design 2010/2013
51. From now on: let’s plan
design more carefully
www.reviewdesign.se