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Assignment 3 Pitch
   By Nathan Davis
Milez Productions
The ident will be handled by the branding company Milez Productions
My Aims
• As I am making a design for 18-30 year olds, I decided
  to make something that truly brings together and suits
  comedy, animation, music and chat shows. The
  channels below have inspired the direction I wanted to
  take with the brand and the idents.
Medium
• The medium I hope
  to be using is Adobe
  Flash. I want to be
  able to create
  smooth cartoon
  animations using an
  easy and flexible
  program.
Drafts
I originally created 3 drafts on Photoshop. The first design on the left inspired
                                 the final product.
Other drafts
I designed 3 more drafts on paper. The large ‘G’ logo on the right became the main
focal point of my final design. It was the most simplistic, distinct, memorable and
adaptable draft out of the three.
How I made the final design




                                  I wanted to
                                  combine these
                                  two qualities.
I came up with the final design by combining the ‘G’ logo
with the ‘Splattered Paint’ logo. The reason why I combined
this is because of the ‘G’ logo’s distinct and bold design and
because of the dynamic and visual potential of the
‘Splattered Paint’ logo. This is important since some idents
are often limited for its static design due to its logo being too
complex.
My Final Design
Variations


                                                      (Minimalized variant designed to be
                                                   scalable for text documents, excluding the
                                                                       ‘G’.)




   (Minimalized variant designed to be
scalable for text documents, while keeping   These designs are important when it
               the iconic ‘G’.)              comes to being printing in small sizes or
                                             paper documents.
Other Variations
I suggested renaming Gritt 11 to Gritt TV. I felt that this name would catch
on better with audiences much more than Gritt 11. Also if Gritt TV ever
expanded to radio and film, the name and logo could be easily adapted
into Gritt Radio and Gritt Movies respectively.
Concept idents
This is one of the storyboard I made for my ident. This emphasizes the musical
and animated side of Gritt TV.
Concept idents
This is another storyboard that emphasizes the animated, urban and youth
orientated side of Gritt TV.
Costs
• Idents typical cost £20,000 each for well known
  channels unless produced in-house.
• BBC1’s latest set of idents cost £250,000 each.
• BBC2’s ‘personality’ idents had cost £25,000 each.
• Due to the relative ease of producing idents and
  because of the channel’s independence and lesser-
  known status, each ident will cost £10,000 each.
Sources
• http://eolu.files.wordpress.com/2009/12/e4_logo.jpg (22/10/12)
• http://www.solemag.com/wp-content/uploads/2011/01/Comedy-
  Central.png (22/10/12)
• http://www.sunbaba.co.uk/admin/filesystem/Images/Cast%20Study%20I
  mages/MTV%20Headquarters/large/MTV%20Logo.png (22/10/12)
• http://www.exaction.co.uk/uploaded/BBC.jpg (22/10/12)

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Design presentation pitch for college

  • 1. Assignment 3 Pitch By Nathan Davis
  • 2. Milez Productions The ident will be handled by the branding company Milez Productions
  • 3. My Aims • As I am making a design for 18-30 year olds, I decided to make something that truly brings together and suits comedy, animation, music and chat shows. The channels below have inspired the direction I wanted to take with the brand and the idents.
  • 4. Medium • The medium I hope to be using is Adobe Flash. I want to be able to create smooth cartoon animations using an easy and flexible program.
  • 5. Drafts I originally created 3 drafts on Photoshop. The first design on the left inspired the final product.
  • 6. Other drafts I designed 3 more drafts on paper. The large ‘G’ logo on the right became the main focal point of my final design. It was the most simplistic, distinct, memorable and adaptable draft out of the three.
  • 7. How I made the final design I wanted to combine these two qualities. I came up with the final design by combining the ‘G’ logo with the ‘Splattered Paint’ logo. The reason why I combined this is because of the ‘G’ logo’s distinct and bold design and because of the dynamic and visual potential of the ‘Splattered Paint’ logo. This is important since some idents are often limited for its static design due to its logo being too complex.
  • 9. Variations (Minimalized variant designed to be scalable for text documents, excluding the ‘G’.) (Minimalized variant designed to be scalable for text documents, while keeping These designs are important when it the iconic ‘G’.) comes to being printing in small sizes or paper documents.
  • 10. Other Variations I suggested renaming Gritt 11 to Gritt TV. I felt that this name would catch on better with audiences much more than Gritt 11. Also if Gritt TV ever expanded to radio and film, the name and logo could be easily adapted into Gritt Radio and Gritt Movies respectively.
  • 11. Concept idents This is one of the storyboard I made for my ident. This emphasizes the musical and animated side of Gritt TV.
  • 12. Concept idents This is another storyboard that emphasizes the animated, urban and youth orientated side of Gritt TV.
  • 13. Costs • Idents typical cost £20,000 each for well known channels unless produced in-house. • BBC1’s latest set of idents cost £250,000 each. • BBC2’s ‘personality’ idents had cost £25,000 each. • Due to the relative ease of producing idents and because of the channel’s independence and lesser- known status, each ident will cost £10,000 each.
  • 14. Sources • http://eolu.files.wordpress.com/2009/12/e4_logo.jpg (22/10/12) • http://www.solemag.com/wp-content/uploads/2011/01/Comedy- Central.png (22/10/12) • http://www.sunbaba.co.uk/admin/filesystem/Images/Cast%20Study%20I mages/MTV%20Headquarters/large/MTV%20Logo.png (22/10/12) • http://www.exaction.co.uk/uploaded/BBC.jpg (22/10/12)