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Responsive Web Design
     Jadu UX Design Team




                           Jadu
                              ®
Introduction of a team of
Jadu consists                     Overview
                                  The Creative team is a potent
leading creative designers        mix of precocious new talent
and web developers                and seasoned experts.
underpinned by an                 Leading them is an Art
experienced project and           Director with over 14 years
account management team.          experience working in
                                  Design, Marketing and
Our approach is governed by       Advertising for some of the
common sense; we ask the          worlds most recognised
right questions before we         brands.
start, in an effort to make the
creative and production           We attribute the success of
process as simple and             our creative to the following:
trouble-free as possible.




                                                     Jadu
                                                               ®
Understanding
We begin with a firm understanding of our client’s business,
their audience and the brief.

Ideas
They are at the heart of our solutions; we begin with a
brainstorm and a blank sheet of paper.

Unique each time
We don’t have a agency ‘look’ or agenda; each brief commands
a different approach.




                                                     Jadu
                                                              ®
Innovation
We produce conceptually and aesthetically innovative work.

Love
Attention to detail and a love for our craft means industry
leading products every time.


Give that bit extra
We all have a burning desire to surpass the expectations of the
client.




                                                     Jadu
                                                              ®
Project Management
We have a highly dedicated
team that carry out project     We attribute the success of
and account management for      our project management to
our customers on a day-to-      the following:
day basis. Our production
process needs to be as
flexible as possible. We use a
combination of industry-
standard methodology, best
practice and real world
experience in the Creative,
IT, and Public sectors.




                                                   Jadu
                                                              ®
Getting it right from the start
We do the necessary planning, documentation and
communication at the start of a project (often when people are
more concerned with getting started on the ‘real’ work).
Communication
Always making sure the customer and our resources are aware
of requirements, changes and potential risks or opportunities.
Internally we keep abreast of all accounts, so there’s always
someone here to help with an enquiry.
They are at the heart of our solutions; we begin with a
brainstorm and a blank sheet of paper.
Production management
Resource planning and management is key to our business and
yours. It keeps things moving as smoothly as possible.




                                                   Jadu
                                                            ®
Quick response
We believe in getting back to customers promptly. This is vital
when managing high-risk work so decisions can be made
without delay.
Change management
We aren’t afraid to put our foot down and inform a client that a
proposed change is out of scope, placing the project at risk or
jeopardising the quality of the end result.
Being nice people
It helps that we’re all so friendly!




                                                     Jadu
                                                               ®
What responsive means
        What it is and its benefits

            Working examples

  Everything is fluid, everything is fast

      The way we approach design and content
      should fundamentally change, so business
        decisions made need to be informed.



                                                 Jadu
                                                    ®
What responsive means
    Understanding the canvas




                               Jadu
                                  ®
THE CANVAS



      FIXED HEIGHT   FIXED WIDTH




                                   Jadu
                                      ®
THE CANVAS



      FIXED HEIGHT   FIXED WIDTH




                                   Jadu
                                      ®
THE CANVAS
fixed proportions, fixed sizes. Chosen by the designer.




                                             ®
THE CANVAS,
is now chosen by the user, not the designer




                                        Jadu
                                              ®
THE CANVAS,
next year, we might need to go big!




                                      Jadu
                                         ®
The benefits
are straight forward




                       Jadu
                          ®
Lots of devices

Desktop, tablet,
    mobile,
  TV, delivering
    all
        Kiosk…
       one Web


                      Jadu
                         ®
One way forward

          Desktop, tablet, mobile,
               TV, Kiosk…
    Solution 1*                         Solution 2*          Solution 3*          Solution 4

     2 servers,                          1 servers,           1 servers,           No Idea!
 1 infrastructure,                    1 infrastructure,    1 infrastructure,
      1 CMS,                              1 CMS,               1 CMS,
     1 design,                           1 design,            1 design,
30 content authors                20 content authors      10 content authors




                                                                           Jadu
                                                                               ®


* All made up, but you get the idea
££££
 Not sustainable, we can’t compete
    with the pace of technology

Massive internal confusion / the Web
was meant to make our life simpler




                                Jadu
                                       ®
Another way forward

       One website
  Responsive Web Design


Desktop, tablet, mobile, TV, Kiosk…



                                Jadu
                                   ®
The responsive ingredients

     A flexible grid based layout

      Flexible images and media

    Media Queries (a CSS3 module)


                                    Jadu
                                       ®
Responsive grids

HOMEPAGE




                   Jadu
                      ®
Responsive grids

GUIDED ENTRY




                   Jadu
                      ®
Responsive grids

PROMO ENTRY




                   Jadu
                      ®
Responsive grids

PRODUCT DETAIL




                   Jadu
                      ®
Responsive grids

PRODUCT COMPARISON




                     Jadu
                        ®
Responsive Design

FLEXIBLE IMAGES & MEDIA




                    Note slight loss of quality



                                                  Jadu
                                                     ®
Responsive Design

FLEXIBLE IMAGES & MEDIA




                             Cropping




                          Jadu
                             ®
Media Queries
     The technical bit, which uses CSS3

 They identify a devices size and orientation

Enabling us to write specific CSS for each size

  Change layout and text and image sizes




                                      Jadu
                                             ®
Responsive
Web Design in action



                 Jadu
                       ®
Everything is fluid
 Pixel perfection is not possible

   Layout is no longer fixed

        There is no fold

  Space is not a fixed canvas

   Images and text are fluid


                                Jadu
                                    ®
Everything is fast
The desktop version is the same size
as the mobile.
All HTML, CSS, images, javascript etc is downloaded (unless we go
mobile first)

We need to keep files size down
75% of mobile users will leave after 5 seconds of waiting for a page
to load




                                                         Jadu
                                                                    ®
Content needs hierarchy
 A clearly defined hierarchy to complement
 all devices
 e.g. Site name, search, article, call to action, advert, navigation

 Content hierarchy informs layout
 Consistency of layout informs a responsive design

 Design is development
 The line between design and development becomes blurred

 Mobile first?
 Agree on what matters most for mobile, add value for desktop


                                                         Jadu
                                                                       ®
Round-up discussion
   and next steps
Our discoveries
How responsive do you want to go?

Content and design strategy
How to responsibly approach design and content.

What next?




                                                  Jadu
                                                     ®
Thank you.




             Jadu
                ®

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Responsive Web Design: Jadu UX Design Team Optimizes for All Devices

  • 1. Responsive Web Design Jadu UX Design Team Jadu ®
  • 2. Introduction of a team of Jadu consists Overview The Creative team is a potent leading creative designers mix of precocious new talent and web developers and seasoned experts. underpinned by an Leading them is an Art experienced project and Director with over 14 years account management team. experience working in Design, Marketing and Our approach is governed by Advertising for some of the common sense; we ask the worlds most recognised right questions before we brands. start, in an effort to make the creative and production We attribute the success of process as simple and our creative to the following: trouble-free as possible. Jadu ®
  • 3. Understanding We begin with a firm understanding of our client’s business, their audience and the brief. Ideas They are at the heart of our solutions; we begin with a brainstorm and a blank sheet of paper. Unique each time We don’t have a agency ‘look’ or agenda; each brief commands a different approach. Jadu ®
  • 4. Innovation We produce conceptually and aesthetically innovative work. Love Attention to detail and a love for our craft means industry leading products every time. Give that bit extra We all have a burning desire to surpass the expectations of the client. Jadu ®
  • 5. Project Management We have a highly dedicated team that carry out project We attribute the success of and account management for our project management to our customers on a day-to- the following: day basis. Our production process needs to be as flexible as possible. We use a combination of industry- standard methodology, best practice and real world experience in the Creative, IT, and Public sectors. Jadu ®
  • 6. Getting it right from the start We do the necessary planning, documentation and communication at the start of a project (often when people are more concerned with getting started on the ‘real’ work). Communication Always making sure the customer and our resources are aware of requirements, changes and potential risks or opportunities. Internally we keep abreast of all accounts, so there’s always someone here to help with an enquiry. They are at the heart of our solutions; we begin with a brainstorm and a blank sheet of paper. Production management Resource planning and management is key to our business and yours. It keeps things moving as smoothly as possible. Jadu ®
  • 7. Quick response We believe in getting back to customers promptly. This is vital when managing high-risk work so decisions can be made without delay. Change management We aren’t afraid to put our foot down and inform a client that a proposed change is out of scope, placing the project at risk or jeopardising the quality of the end result. Being nice people It helps that we’re all so friendly! Jadu ®
  • 8. What responsive means What it is and its benefits Working examples Everything is fluid, everything is fast The way we approach design and content should fundamentally change, so business decisions made need to be informed. Jadu ®
  • 9. What responsive means Understanding the canvas Jadu ®
  • 10. THE CANVAS FIXED HEIGHT FIXED WIDTH Jadu ®
  • 11. THE CANVAS FIXED HEIGHT FIXED WIDTH Jadu ®
  • 12. THE CANVAS fixed proportions, fixed sizes. Chosen by the designer. ®
  • 13. THE CANVAS, is now chosen by the user, not the designer Jadu ®
  • 14. THE CANVAS, next year, we might need to go big! Jadu ®
  • 15.
  • 16. The benefits are straight forward Jadu ®
  • 17. Lots of devices Desktop, tablet, mobile, TV, delivering all Kiosk… one Web Jadu ®
  • 18. One way forward Desktop, tablet, mobile, TV, Kiosk… Solution 1* Solution 2* Solution 3* Solution 4 2 servers, 1 servers, 1 servers, No Idea! 1 infrastructure, 1 infrastructure, 1 infrastructure, 1 CMS, 1 CMS, 1 CMS, 1 design, 1 design, 1 design, 30 content authors 20 content authors 10 content authors Jadu ® * All made up, but you get the idea
  • 19. ££££ Not sustainable, we can’t compete with the pace of technology Massive internal confusion / the Web was meant to make our life simpler Jadu ®
  • 20. Another way forward One website Responsive Web Design Desktop, tablet, mobile, TV, Kiosk… Jadu ®
  • 21. The responsive ingredients A flexible grid based layout Flexible images and media Media Queries (a CSS3 module) Jadu ®
  • 27. Responsive Design FLEXIBLE IMAGES & MEDIA Note slight loss of quality Jadu ®
  • 28. Responsive Design FLEXIBLE IMAGES & MEDIA Cropping Jadu ®
  • 29. Media Queries The technical bit, which uses CSS3 They identify a devices size and orientation Enabling us to write specific CSS for each size Change layout and text and image sizes Jadu ®
  • 30. Responsive Web Design in action Jadu ®
  • 31. Everything is fluid Pixel perfection is not possible Layout is no longer fixed There is no fold Space is not a fixed canvas Images and text are fluid Jadu ®
  • 32. Everything is fast The desktop version is the same size as the mobile. All HTML, CSS, images, javascript etc is downloaded (unless we go mobile first) We need to keep files size down 75% of mobile users will leave after 5 seconds of waiting for a page to load Jadu ®
  • 33. Content needs hierarchy A clearly defined hierarchy to complement all devices e.g. Site name, search, article, call to action, advert, navigation Content hierarchy informs layout Consistency of layout informs a responsive design Design is development The line between design and development becomes blurred Mobile first? Agree on what matters most for mobile, add value for desktop Jadu ®
  • 34. Round-up discussion and next steps Our discoveries How responsive do you want to go? Content and design strategy How to responsibly approach design and content. What next? Jadu ®
  • 35. Thank you. Jadu ®

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. The traditional canvas, the space in which art is madeA predefined space, chosen by the artistAdding words and pictures to a set canvas\n
  11. In print design, we set the “canvas size”\nTraditionally, this concept was used in web design too.\n
  12. Fixed proportions, fixed sizes. Chosen by the designer.\n
  13. With web design, the new canvas is the browser\nThis canvas is fluid, it can shape shift\nAn important concept. “Chosen by the user, not the designer”\nWe tend to think of going smaller, as mobile is ‘now’\n
  14. Next year, the need might be to go ‘big’ with TV, \nGame consoles all being able to browse the web\n\nThe first concept, design is not fixed.\nWe can’t force constraints, we need to let go\nCreating photoshop designs is not enough\nThe browser is flexible\nContent is flexible\nThe user chooses size\nIs where we should be designing\n\n\n
  15. So how we design has to be flexible enough to work in all these possible devices and sizes.\nWe have no idea whats next, Apple TV?\n
  16. \n
  17. Common devices: All different sizes, makes, browsers etc\n
  18. 4 different solutions\n
  19. The downside\n
  20. The is the concept. Still requires work, but puts us on a simpler path.\n\nWe get to make things simpler, for ourselves, and our users. We can preempt innovation to degree\n
  21. All achieved through design and development\n
  22. All achieved through design and development\n
  23. All achieved through design and development\n
  24. All achieved through design and development\n
  25. All achieved through design and development\n
  26. All achieved through design and development\n
  27. Images need to scale down, but like wise\nneed to scale up\n
  28. Images need to scale down, but like wise\nneed to scale up\n
  29. \n
  30. \n
  31. \n
  32. Something to be aware of, but not worry about.\n
  33. Mobile first removes clutter\n
  34. Mobile first removes clutter\n
  35. Mobile first removes clutter\n