This document discusses strategies for offline and online persuasion. It examines how the Wii gaming console can be used for kinesthetics, ergonomics, logistics, socialization, and physical therapy. It also explores using social media like Flickr and Schmap for city guides and branding. Additional channels mentioned for persuasion include online video, educational and blended learning games, mobile devices, social networks, and using specific devices together like the iPod and Nike+ for health and fitness.