This document discusses and analyzes several creative posts from different brands based on design elements. It summarizes 7 different posts, examining elements like colors, lines, balance, contrast, and human elements in each. The posts are from brands like DJI, GoPro, Vans, Starbucks, The Honest Company, Oreo, and Zomato. For each, it highlights key details, number of likes, and why the creative was selected based on effective use of design principles.

1. Design essentials
BY
Muzammil Shaikh

2. • Got confused as to what to select and what is a creative so selected 7
of them 3
• 3 are photos posted by different brands
• 4 are creative posts

3. • This post is from a brad named Dji which is a
leading brand for drones and gimbles.
• The post has around 27,855 likes and 136
comments.
• I have selected this post because it is a
combination of most of the elements of design.
1. Colours :the umbrellas used are of different
colours at the same time the number of colours
used in the post are not too much (only 5
colours)
2. Lines : lines are beautifully used to create
triangles and hexagons and other shapes
3. Balance: each element holds a certain amt of
weight and it is symmetrical.
4. Contrast
5. Scale :the sizes of the triangles rhombus
umbrella are all different
6. Proximity :all similar shapes are together
7. Space : there is space between the umbrellas.
All this included makes the post very appealing to
me and thus I have selected this post

4. • This post is from a brand known as Gopro.
• The post has around 13745 likes and over 50 comments
• The post contains and justifies most of the elements of
design
• Lines :the steps and the hand railings add to the lines
element
• Colours : not too many but a decent amount of colours
are shown in the post
• Balance : the railings on the two sides create a sence of
symmetry.
• Human : the hand and leg contribute to the human part
of design essentials
Overall the post has a certain depth and the colours are in
contrast also is very beautiful thus I selected this post

5. • This post is from a brand known as vans.
• The post has around 135050 likes and over 220
comments
• The post contains most of the elements of design
and also it has a certain depth for which I selected
this post
• Lines :the stairs and its edges contribute to the
lines part
• Colours : different colours have been used (the
stairs the hand rests the trees) then too the colours
do not overpower the product in the post (shoes)
• Balance : the stairs and the railings create a sense
of balance
• Human: the legs and shoes add to human element
• Contrast :the colours and shapes are in contrast
• Similar shapes are groups together
Its and overall good image/post and thus I liked and
selected this post

6. This is a Christmas post by Starbucks
• I have chosen this creative because it depicts
Christmas at the same time does promote the
brand
• Coming to its design it has many colours it is
balances not too overcrowded with stars and all
• The cup is given design in order that it does not
look all empty
• There are small details I.E stars in the design in the
cup which make it even more meaningful
• All same type of object eg.stars are kept together

7. This is a post for a baseball match by honest company
• The kid is quite well edited into the picture
• The bench and the helmet and popcorn on it
are places randomly at the same time are visible
• The bats given in the hand of the infant what their
campaign is ‘born a fan’
• Elements such as balance ,colour , lines, human ,
contrast arevery well shown in the creative
• It has around 743 likes

8. This is a post GIF by oreo in their campaign my
oreo creation
• GIF’s were made and posted revolving around
different flavours of oreo
• The post has 8921 likes
• It has the right amount of text
• The more important part of text has been
given different colour to justify its importance
• The product hs been used brilliantly to show
its importance in ti GIF

9. This is a Christmas post by Zomato
• I like this post because its simple at the same time
very meaningful
• Very good use of line and shapes
• The Christmas tree is made using zigzag line which
also indicates a path
• The text used in the creative is not too much at the
same time does justice to what is to be said
• Its an overall good post