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Content Strategy - UX class - Talent Bandung 2017 by @daengdoang

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Content Strategy
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Disampaikan pada materi kelas UX/UI batch 1
event Talent Bandung 2017
Sabtu, 4 November 2017

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by Daeng Muhammad Feisal (@daengdoang)
UXiD chapter Bandung

Published in: Design
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Content Strategy - UX class - Talent Bandung 2017 by @daengdoang

  1. 1. Content Strategy UXCLASS @daengdoangDaeng Muhammad Feisal
  2. 2. Review Pertemuan Tanggal Pertemuan Materi Sesi I Sesi II 1 30 September 2017 Pengenalan UI/UX design dan tools pengerjaan 2 7 October 2017 UX Research Low Fidelity Prototyping 3 14 October 2017 Information Architecture Persona 4 21 October 2017 Interaction Design User Journey 5 28 October 2017 Presentasi progress mini-project 6 4 November 2017 Content Strategy 7 11 November 2017 8 18 November 2017 Presentasi tugas mini project
  3. 3. Content Strategy UXCLASS @daengdoangDaeng Muhammad Feisal
  4. 4. • Creating an effective content for a website • Basic Information Architecture and Card Sorting • Designing User Flows • Creating Sitemaps and User Flows • Content Strategy for Mobile ContentStrategy
  5. 5. Card sorting is a user-centered design method for increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants. CARD SORTING
  6. 6. Open Card Sorting Close Card Sorting CARDSORTINGMethods
  7. 7. Pick a Team Saling kenalan dulu ;D
  8. 8. 1. Cari dan Pilih 1 Web “terjelek” yang pernah kalian kunjungi
  9. 9. 2. Cari dan Pilih 1 Aplikasi mobile “terjelek” yang pernah kalian install
  10. 10. Content Strategy?
  11. 11. Content Strategy? Content strategy plans for the creation, curation, and maintenance of text, images, audio, and video. It also defines the tone and character of a business, in order to engage specific user groups and achieve business objectives. www.uxbooth.com/categories/content-strategy/
  12. 12. BASICPRINCIPLES • GOOD CONTENT IS APPROPRIATE • Right for the User • Right for the Business • GOOD CONTENT IS USEFUL • GOOD CONTENT IS USER-CENTERED • GOOD CONTENT IS CLEAR • GOOD CONTENT IS CONSISTENT • GOOD CONTENT IS CONCISE • GOOD CONTENT IS SUPPORTIVE
  13. 13. Core strategy: This defines where you will focus your efforts to improve content substance, structure, workflow, and/or governance. It must provide clear boundaries for what you will do … and what you won’t. © Brain Traffic 2015
  14. 14. Substance: Story, topic, brand elements, voice and tone Structure: Organization, categorization, component elements CONTENT
  15. 15. Substance… …fulfills business objectives by meeting audience needs. Structure… …makes content findable and usable for users, and manageable for technology. CONTENT
  16. 16. PEOPLE Workflow: Roles, processes, tools Governance: Policies, standards, guidelines
  17. 17. Workflow... ...creates efficiencies across content properties. Governance… ...empowers, facilitates, and aligns. PEOPLE
  18. 18. http://blog.braintraffic.com/wp-content/uploads/2012/03/structured-content.png Adaptive Content Strategy
  19. 19. Enterprise Content Strategy Adapted from http://www.gollner.ca/2015/03/defining-intelligent-content.html Workflow and Governance
  20. 20. Point of View: Content Strategy by Kevin Nichols
  21. 21. Content Lifecycle Producing compelling and sustainable content means that you need to understand and follow the content lifecycle.  Erin Scime identifies that there are five stages in the lifecycle.  In general, content lifecycles include the following: • Audit and Analysis:  Content stakeholder interviews, competitive analysis, objective analysis and evaluation of the content environment (site, partner content, sister, parent sites) • Strategy: Determine topical ownership areas, taxonomy, process/ workflow for content production, sourcing plan, voice and brand definition • Plan: Staffing recommendations, content management system customization, metadata plan, communications plan, migration plan • Create: Writing content, asset production, governance model, search engine optimization, quality assurance • Maintain: Plan for periodic auditing, advise the client, determine targets for success measures.
  22. 22. sumber: amped-ux.com
  23. 23. Pick a Team Saling kenalan dulu ;D
  24. 24. 3. Cari dan Pilih Web “terbaiks” yang pernah kalian kunjungi
  25. 25. 4. Cari dan Pilih Aplikasi mobile “terjuara” yang pernah kalian install
  26. 26. UX & Content Strategy
  27. 27. Sumber:
 IBM Customer Facing Solutions
  28. 28. GreatUSEREXPERIENCE
 needs greatcontent
  29. 29. HOW?
  30. 30. #1 Define Content • User Stories • Competitor Analysis • Mapping User Flows
  31. 31. #2 Design (Content Model) • Concept Sketching • 6up brainstorming • 1up brainstorming • Start Defining your content model
  32. 32. • Don’t use Lorem Ipsum • Start using Proto-Content #3 PROTOTYPING WITH PROTO-CONTENT
  33. 33. #4 Validating Content • Usability Testing • Hypotheses, Iteration, (Re)validation
  34. 34. LET’SACTION!
  35. 35. DELIVERABLES • Accessibility guidelines • Benchmarks • Channel strategy • CMS requirements • Communication plans • Community and social strategy • Community moderation policies • Competitive analyses • Content production workshops • Content sourcing plans • Content style guides • Content templates • Editorial calendars • Example content • Feature descriptions • Gap analyses • Metadata recommendations • Project proposals • Publishing work ow • Qualitative content audit and findings • Quantitative content audit and findings • Resource review (people, tools, time) • Search-engine optimization reviews • Success metrics • Taxonomies • Traffic analysis • Usability tests • User personas • User research findings • User research plans • User scenarios • Visual presentation recommendations • Wireframes • Workflow recommendations 

  36. 36. Content Audit
  37. 37. https://www.youtube.com/watch?v=ALU-1M_-jbg
  38. 38. Content Marketing
  39. 39. At exactly this time, there was another trend on the rise.
  40. 40. Content marketing is the approach of creating and distributing valuable and consistent content to a targeted audience, with the objective of driving some profitable action… – “The Evolution of Content Marketing Will Include Intelligent Content” Joe Pulizzi, 1/12/2015 “
  41. 41. Content Strategy UXCLASS @daengdoangDaeng Muhammad Feisal
  42. 42. hatur nuhuns ;D @daengdoang

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