Cameron Suckling Industrial Design Portfolio 2020

1. CMRN
D S G N
product/ industrial design portfolio
cameron suckling.
(+44) 0 7791607914
cameron.suckling@hotmail.co.uk
cameron_productdesign
Connect on LinkedIn

2. A career as a product designer, is as much
of a lifestyle to me now, as it is my job role.
Clients and affiliations

3. pg23
Fulltime Role
WD
London ltd
Wisbey’s Kettle +
Toaster
The Puzzle
of Fine
Dining
Beach
Buddy
pg4
Freelance Role
pg13
UCA FMP
pg42
UCA Project
pg30
UTS Live FMP

4. Wisbey’s Food
Recipy Kit
Freelance / 18 Months / Design Team of Two
Wisbey’s is a family business set to compete in the food recipe delivery
market, worth £7.36 Billion, with a unique USP of being the first premium
delivery method with a circular economy service.
Wisbey’s approached the University for the Creative Arts with a short
competition. At the end of the competition, the project continued into a
part time freelance role alongside my final year studies.
This project was my first step into freelance client work - through learning by
failure, I was able to develop my commercial design skills, generating client
proposals, client communication/ feedback skills, business basics.
Wisbey’s is still in operation with the hope of coming to market in 2020
skills shown
User Research. Product Design. User Testing. Design for Manufacture.

5. COMPETITIORS
“Provide the customer with a premium user
experience recipe kit, without the environmental
impact being created by competitors”
The need for a sustainable competitive in this market was
very apparent when observing the volume of single use
plastics, non reusable ice packs and fragile cardboard
boxes being used in the market by all competitors.!
END USER
Primary Brief Direction:
- How would Wisbesy transport to the user?
- How will the user store?
- Who would be responsible for cleaning?
- What works well for Wisbey’s competitors?
- How can Wsibeys improve the user experience??

6. Customer needs:
- Engaging user experience,
- Storable,
- Personable,
- Intuitive to use,
- Easy to hold,
- Inclusive to all,
- Child Safe,
Wisbey’s needs:
- Transportability,
- Meets UK food product standards,
- Durable,
- Repairable,
- Cost effective,
- Stood out in the market,
- Easy to clean,
- Able to make an MVP to test,
“How can we create a memorable,
conscious free, recipe kit experiences”

7. Development Diary

8. Refinement and Prototype Diary

9. The solution was
a reusable kit.

12. Phase four meeting
photo diary

13. Innovation
Certificate
Re Defining the
Kettle + Toaster
UCA Final Majot Project / 6 Months / Independant
This projects aim was to explore the relationship between user and tool
using design thinking methodology.
It questions the rituals taken when making teas and coffees, and the
simple task of toasting Bread.
Focusing on user centered design principles, I came to two conclud-
ed products which creates a unique, inclusive solution that respects all
users and puts attention towards social interactions.
skills shown
User Research. Product Design. User Testing. Prototyping. Design Thinking.
User Centered Design. New Designers Exhibition.

14. “How might we improve the interaction between user and ob-
ject, so that we create a flowing experience from start to end,
that can evoke social interaction with people around you”
HOW MIGHT WE STATEMENT
MAIN INCITES
“I need to use
two hands when
pouring”
“I try not to
heat more than
what’s needed”
“I clean the
toaster once
a week mini-
mum”
“I use a knife to
get the bread out”
“A teapot al-
ways reminds
me of my nan”
OBSERVATION CULTURAL PROBE INTERVIEWS

15. The solution resulted in a unique experience that
respects and elevates the hot drink/ toast
making ritual.

16. Kettle Ideation Prototype Diary

18. Toaster Ideation Prototype Diary

23. Walton Designs
London (ltd)
Full Time Role / 1+ Year / Design Team Of Two
At Walton Designs, I was a member of a two man design team, designing and
manufacturing men’s accessories for the biggest names in the retail fashion
market.
Working in a lean team, within the fast paced and currently volatile industry of
retail fashion, I have had the great experience to wear multiple hats within my
role. Having played a large role in the end to end, design to manufacture
process.
This includes conducting initial client meetings and idea generation sketches, to
the ordering, and organisation of pre production samples, through to seeing my
design on the shelves of some of the largest highstreet stores.
skills shown
Industrial Design. Trend Analysis. Client Relations. Factory Communication.
Production Supply Chain. Design for Manufacture.

24. Clients I designed for during my time at Walton Designs London:
Client
meeting
Market Research/
Customer profiling
Range building/
Initial concepts
Ideation/
CAD defining
Sampling
ordering
Client review/
development
Sample checking/
correction
Client
approval
Bulk order/
delivery

25. 600+ Products | 38 fashion seasons | 11 clients
The products I designed over my time at Walton Designs range within
the hard and soft goods market. From cufflinks and jewelry, too
wallets and card holders.
I also was able to branch into various packaging projects and
brochure projects as well as product innovation projects.

26. Sustainable Packaging project
A two week long project to design a sustainable packaging solution
for the Duncan Walton Brand for 2020.
Brief Constraints:
Stay within budget
100% Sustainable
Display and transport Cuffllinks/ Tie slides/ Bracelets and Bangles
Work amongst future POS displays
Efficients surface footprint

27. Chosen Packaging Solution Sample.
100% sustainable.

28. Creative Direction for AW19 Customer Brochure
A two week long project to photograph, edit and compose the
AW19 physical and digital customer brochure.
The art direction was inspired by the work of Suzanne Saroff.

30. Beach
Buddy
UTS Live Project / 3 Months / Independant
The Super Retail Group came to The University of Technology Sydney
to provide a live brief, tasked with designing a flag ship
product for their new brand Tahwalhi, that fits into the brands ethos of
have a go fun for the amateur.
After user centered incites, I designed a family mobile storage sys-
tem that would transport children beach equipment to and from the
beach.
Beach Buddy was shortlisted out of 100 students to present to the SRG
Design team for final concept evaluation for the market.
skills shown
User Research. Product Design. User Testing. Prototyping. Design Thinking.
User Centered Design.

31. MAIN INCITES
Idea matrix Trend matrix Observation
Peronas

32. “Have a go fun for the amature Beach goer. Safety
is High priority for this family orientated brand”.
“How might we create a better experience for carrying beach
equipment, so that the pain point of going to and from the
beach is eliminated?”
Model Ideation 1

33. Beach Buddy
The outcome was a multi use storage system to teach children responsibility whilst
providing fun solutions to beach play and safety support for light swimming.

34. Child transportation
Parent Friendly Imagination led object
A swimming aid lid

35. The Puzzle of
Fine Dining
Self Lead Project / 6 Months / Sall Team
What if the tableware became its own experience alongside the currently
celebrated experience of the food, restaurant space, and chiefs?
Within this project I explored the interaction between user and the fine dining
space, identifying table wear as an untapped experience worth exploring.
In this project I was hands on with the making process, Learning new skills in
mould making and metal working.
skills shown
Product Design. User Experience. Prototyping. Metal Casting.

36. The fine dining experience encompases the space, furniture, chiefs, food
layout and taste bud interaction -
The shape of cutlery would become sleeker, more ergonomic, less
ergonomic to suit a ‘style’ of the restaurant, yet it would rarely move
from the classic table layout.
Why is the tableware not treated with this same ‘art’
pedestal?
“Chiefs are the new rockstars and Food is their music”.
Yet the tableware is still on the same traditional layout.

37. Fluid Lines
from dancers
playful
interactions
In my mission to form an engaging tableware experience, I decided to take inspiration from:

40. The end result was a disassembling experience alongside
your eating courses, that would promote Interaction,
table discussion, and food appreciation.

41. Outcome 1
3 - 8 Piece Cutlery Set

42. Outcome 2
2 - 4 Piece Salt + Pepper
Shaker Set

43. CMRN
D S G N
Thank you for your time.