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DESIGN AND TECH GO DIGITAL
DESIGNING MOMENTS OF IMPACT
LISA KAY SOLOMON
October 29th & 30th
In a world filled with increasing volatilit
uncertainty, complexity and ambiguity,
leaders need to approach strategy
much less like mechanics and more like
designers.
Designers of
better futures
What do
we mean
by design?
»As a designer,
it’s my job
to make choices
that trigger the
right responses.«
Nathan Shedroff | Chair of the DMBA
FUNCTIONAL
UTILITY
EMOTIONAL
ENGAGEMENT
Source: MLAlabs.com
Where do these
design choices
show up in our
work?
Calendar rage.
Source: New York Times, May 20, 2014
Source: Harvard Business Review, May 2014
Source :Harvard Business Review, Jan 2010
WHAT HAPPENS ON
A GREAT WORKDAY?
BEST DAY
WORST DAY
FEELING OF
PROGRESS
As leaders,
how do we trigger
different
responses?
PRINCIPLES FOR
LEADER AS
DESIGNER
YOUR JOB IS NOT
TO DELIVER ANSWERS.
YOUR JOB IS TO
CREATE CONDITIONS
FOR DISCOVERY.
YOUR JOB IS TO
CREATE CONDITIONS
OF DISCOVERY.
1.
from
Expertise
to
Curiosity
»Questions open up space in
your mind.
If you don’t ask the question,
there’s no place for it to go.«
Clay Christensen
Design as Strategy
Build
Understanding
Shape
choices
Make
Decisions
KAAREN HANSON
(Former Vice President of Design Innovation Intuit)
“FALL IN LOVE WITH
THE PROBLEM AND
NOT THE SOLUTION.”
CULTIVATING
DISCOVERY
DESIGN IS NOT
A TEAM SPORT.
DESIGN REQUIRES
AN ENSEMBLE OF
TALENT.
2.
From
Politics
To
Possibility
MEET NEIL GRIMMER
CEO & COFOUNDER OF PLUM ORGANIC
CHIEF DADDY-0
HELLO FUTURE,
IT’S NICE TO MEET YOU.
THE BABY FOOD FIGHT
(BATTLE OF THE BABY BRANDS)
THEATER MEETS BUSINESS
HAPPY
BABY
FOOD FIGHT 2.0?
DESIGN IS NOT A
CRAPSHOOT.
YOUR JOB IS TO
CREATE CONDITIONS
FOR DISCOVERY.
DESIGN IS A
LEARNABLE CRAFT..
3.
Yeah, but
Yeah, but
Yeah, butYeah, but
Yeah, but
Yeah, but
Yeah, but
Yeah, but
From
“Yeah, but”
To
Hope.
DESIGN MBA
Masters
Business
Ambiguity
Mastery
Source: DMBA Student Patchanok Koychusakun
Mastery=
Learning
Business
Yiping Chen
Business=
Value
Ambiguity
Source: DMBA Student Candelaria Ochoa
Ambiguity=
Openness
DESIGNING
BETTER
CONVERSATIONS
»If you’re sitting in
a room with a
bunch of slide
decks, there’s
very little
that can
go wrong…
…There’s just
very little that
can go right,
too.«
KAAREN HANSON
(Former Vice President of Design Innovation Intuit)
As Leaders, what responses
do we want to trigger?
@LisaKaySolomon

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Designing Moments of Impact by Lisa Kay Solomon

Editor's Notes

  1. What’s the role of capital formation in this world??
  2. 1st row (left to right): Oprah Winfrey, Nelson Mandela, Coco Chanel, Steve Jobs 2nd row (left to right): John Maeda, Jack Dorsey, Daniel Ek (CEO/Co-Founder Spotify), Corey Ford 3rd row (left to right): Jerry Seinfeld, Justin Lokitz, Steve Blank, Sue Pollock
  3. The challenge is that if you drive towards decisions or “next steps” to early it ends up looking like this.
  4. What are the different kinds of conversation you need most: What is your purpose?
  5. POLITICS IS EVERYWHERE